---
title: "Wham Storage Boxes — £46K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/wham-storage-boxes"
last_updated: "2026-07-31T16:36:43.267Z"
locale: en
meta:
description: "Niche score 43/100 · £46K/yr market · 130K searches/yr · £18.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £46K/yr market · 130K searches/yr · £18.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wham Storage Boxes — £46K/yr Amazon UK Niche (2026) - Flapen"
---
# **wham storage boxes**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 11Growth 20Conversion 23Competition 68Returns 99Price range 73Avg price 84Brand share 0Review moat 63Quality gap 50
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£18.69**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£5.40–£40.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****965.35**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-9.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£46K**
£46K/yr · 130K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, wham storage boxes is a £46K/yr Amazon United Kingdom market (130K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Skip it — 43/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wham storage boxes market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£47K–£56K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#257**
- **Page quality**
- **0%**
- **Prime**
- **55%**
- **Sponsored**
- **23%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**55**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 87%
**Open market**
**0%**
- Wham56% - Wham Bam31% - Niftii9% - Wham Bam Systems4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.7% search growth over the last 90 days.
5K3KSpike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/home-garden/wham-storage-boxes/trend)
## **Top wham storage boxes search terms**
- **wham storage boxes**75K/yr-6.4%1.2% conv. - **wham storage boxes with lids**20K/yr-15.0%1.8% conv. - **wham boxes**9K/yr-5.7%1.3% conv. - **wham storage**6K/yr-23.0%0.6% conv. - **wham crystal storage boxes**5K/yr+3.1%2.8% conv. - **wham box**5K/yr-15.1%0.9% conv. - **wham storage box**4K/yr-26.3%0.4% conv. - **wham boxes with lids**3K/yr-10.0%1.5% conv. - **wham plastic storage boxes**4K/yr-27.1%2.0% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/wham-storage-boxes/search-terms)
## **Top wham storage boxes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£2K8%£4K12%£5K16%£7K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wham Crystal 5 x 45L Stackable Plastic Storage Boxes with Lids | Ideal for Home Office Toys & More | Large Boxes | Made in UK - Clear**Wham**£28.18**4.4★583 rev](https://www.amazon.co.uk/dp/B0B5S1LF9Q) [2**Wham Bam 100% Recycled Super Strong Impact Resistant Black Re-Usable Storage Boxes With Lids 24 Litre 38.5 x 29 x 31.5cm (5 Boxes)**Wham Bam**£27.44**4.7★1,064 rev](https://www.amazon.co.uk/dp/B07RWMHRG1) [3**Niftii 5-Pack Plastic Storage Baskets with Sturdy Handles Lightweight & Durable Design Ideal for Kitchen Bathroom and Cleaning Organisation 3.9L Capacity 17 x 25 x 11cm**Niftii**£8.25**4.6★2,461 rev](https://www.amazon.co.uk/dp/B09G3JMBN9) [4**Wham Bam 100% Recycled Super Strong Impact Resistant Black Re-Usable Storage Boxes With Lids 62 Litre 59.5 x 40 x 37cm (2 Boxes)**Wham Bam**£24.37**4.7★1,064 rev](https://www.amazon.co.uk/dp/B07RT54F1V) [5**Wham Bam 100% Recycled Super Strong Impact Resistant Black Re-Usable Storage Boxes With Lids 16 Litre 38.5 x 29 x 21.5cm (1 Box)**Wham Bam**£9.44**4.7★1,064 rev](https://www.amazon.co.uk/dp/B07RS2YNCX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wham Crystal Plastic Storage Boxes With Lids Home Office Stackable Nestable Container Box 45L Easy fit Underbed Protective Storage Box 60 x 40 x 25 cm - Tint Grey (Set of 3)**Wham**£22.12**57 rev1y ago](https://www.amazon.co.uk/dp/B0F6V87VV6) [**Wham Clear Plastic Storage Boxes With Lids Home Office Stackable Nestable Container Box 32L Easy fit Underbed Protective Storage Box 60.00 x 40.00 x 18.00 cm (Set of 4)**Wham**£20.47**535 rev3y ago](https://www.amazon.co.uk/dp/B0DG5VMGPC) [**Wham Crystal 5 x 45L Stackable Plastic Storage Boxes with Lids | Ideal for Home Office Toys & More | Large Boxes | Made in UK - Clear**Wham**£28.18**583 rev4y ago](https://www.amazon.co.uk/dp/B0B5S1LF9Q) [**Wham Pack 5 Crystal 37L Box & Lid Clear**Wham**£24.76**73 rev4y ago](https://www.amazon.co.uk/dp/B0B5VKG2L9) [**Wham Crystal 5 x 11L Stackable Plastic Storage Boxes with Lids | Ideal for Home Office Toys & More | Small Boxes | Made in UK - Clear**Wham**£13.60**147 rev4y ago](https://www.amazon.co.uk/dp/B0B5V492DV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wham Bam 100% Recycled Super Strong Impact Resistant Black Re-Usable Storage Boxes With Lids 62 Litre 59.5 x 40 x 37cm (2 Boxes)**Wham Bam**£24.37**4.7★**▲ 174%**](https://www.amazon.co.uk/dp/B07RT54F1V) [**Wham Crystal Plastic Storage Boxes With Lids Home Office Stackable Nestable Container Box 45L Easy fit Underbed Protective Storage Box 60 x 40 x 25 cm - Tint Grey (Set of 3)**Wham**£22.12**4.1★**▲ 80%**](https://www.amazon.co.uk/dp/B0F6V87VV6) [**Wham Bam 100% Recycled Super Strong Impact Resistant Black Re-Usable Storage Boxes With Lids 45 Litre 50 x 39.5 x 32cm (2 Boxes)**Wham Bam**£20.58**4.7★**▲ 63%**](https://www.amazon.co.uk/dp/B07RVB72MS) [**Wham Studio 5 x 11.5L Ice White Plastic Storage Baskets Office Home & Kitchen Tidy Organiser - 35 x 26 x 15cm**Wham Bam**£19.70**4.7★**▲ 45%**](https://www.amazon.co.uk/dp/B07RX12XDZ) [**Wham 7.01 Rectangular 30cm Home Studio Storage Basket (White)**Wham**£5.40**4.5★**▲ 45%**](https://www.amazon.co.uk/dp/B084Q2VY4L)
**~~View all trending →~~**
## **What buyers say about wham storage boxes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Excellent Quality”*
**Storage Capacity**19%
*“Capacity is good”*
**Strength**15%
*“Great value good sturdy boxes”*
**Value For Money**14%
*“Excellent value”*
**Size-Overall**7%
*“Good lid fit”*
**Advertised Vs Actual Product**4%
*“Do the job”*
**Ease Of Use**3%
*“Excellent easy to use and put”*
**Material Quality**3%
*“Very good for materials/ clothes etc”*
**Durability**2%
*“durable product”*
**Ease Of Cleaning**2%
*“easy to keep clean”*
### **What buyers complain about **
**Strength**22%
*“Not robust”*
**Quality-Overall**17%
*“quality control or handling during transit may need improvement”*
**Durability**10%
*“They break”*
**Size-Overall**10%
*“Tiny”*
**Ease Of Use**8%
*“not able to use”*
**Value For Money**4%
*“expensive price”*
**Color**3%
*“colours dont match”*
**Thickness**3%
*“The boxes are thin”*
**Material Quality**3%
*“Material is brittle”*
**Ease Of Cleaning**1%
*“was very dirty inside the plastic packaging”*
### **Top return reasons **
**Size-Overall**38%
**Defective Material/Parts**36%
**Color**5%
**Maintenance And Repair**4%
**Ease Of Use**3%
**Quality-Overall**2%
**Strength**2%
**Storage Capacity**2%
**Advertised Vs Actual Product**1%
**Drop/Impact Protection**1%
## **Common questions**
- **Is wham storage boxes profitable to sell on Amazon United Kingdom?**
- The niche generates £46K/yr across 31 tracked products. 90-day search growth is -9.7%. Flapen's verdict: Skip it (43/100).
- **How competitive is the wham storage boxes niche?**
- 4 brands and 55 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in wham storage boxes?**
- Top complaints mined from reviews: Strength, Quality-Overall, Durability. The return rate is 0.3%.
- **When does demand for wham storage boxes peak?**
- Demand peaks in Jan; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the wham storage boxes niche?**
- Listings span £5.40–£40.69; the average listing price is £18.69 (sweet spot $15–$100). The average incumbent carries 965 reviews — the moat a new listing must climb.
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