---
title: "Wet Palette — £118K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/wet-palette"
last_updated: "2026-07-31T18:47:35.490Z"
locale: en
meta:
description: "Niche score 43/100 · £118K/yr market · 97K searches/yr · £16.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £118K/yr market · 97K searches/yr · £16.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wet Palette — £118K/yr Amazon UK Niche (2026) - Flapen"
---
# **wet palette**
**Skip it**
Soft demand (-21.5% this quarter) — this niche doesn't clear our bar today.
Market size 28Growth 14Conversion 76Competition 25Returns 98Price range 61Avg price 79Brand share 34Review moat 49Quality gap 32
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£16.66**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****7.3%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****£6.51–£28.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,600.5**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£118K**
£118K/yr · 97K searches
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-21.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, wet palette is a £118K/yr Amazon United Kingdom market (97K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 43/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wet palette market data**
- **Units sold / yr**
- **6K–8K**
- avg 500–750/product
- **Revenue / yr**
- **£100K–£133K**
- units × avg price
- **Conversion rate**
- **7.3%**
- **Avg BSR**
- **#44**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **10.3%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **197 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**41**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**8%**
- The Army Painter36% - Nicpro14% - Jucoci12% - Green Stuff World12% - Redgrassgames10% - golden maple8% - Open — no brand owns it (3 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -21.5% search growth over the last 90 days.
4K3KSpike '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/uk/home-garden/wet-palette/trend)
## **Top wet palette search terms**
- **wet palette**66K/yr-21.3%7.0% conv. - **wet palette for miniatures**15K/yr-25.3%8.0% conv. - **wet pallete warhammer**3K/yr+99.1%9.3% conv. - **wet pallete**3K/yr+12.8%7.0% conv. - **wet pallet**4K/yr-13.3%7.8% conv. - **wet pallets for acrylic paint**7K/yr-71.3%4.5% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/wet-palette/search-terms)
## **Top wet palette products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£12K20%£24K30%£35K40%£47K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**The Army Painter Wet Palette For Acrylic Paint Incl. 50 Hydro Sheets 2 Hydro Foams & Paint Brush Storage - For Miniature Painting Dnd & Warhammer**The Army Painter**£18.40**4.8★9,028 rev](https://www.amazon.co.uk/dp/B07Y25DK3J) [2**Jucoci Wet Palette for Acrylic Paints & Miniatures Keeps Paint Wet Longer**Jucoci**£8.49**4.5★2,047 rev](https://www.amazon.co.uk/dp/B08J6VJRVN) [3**Green Stuff World Wet Palette Model Tool**Green Stuff World**£12.43**4.6★246 rev](https://www.amazon.co.uk/dp/B08P7K1W8C) [4**Redgrassgames Everlasting Wet Palette Painter Lite 8.9 for Miniature Painting and Acrylic Paints - Keeps Paints Fresh Approved by Pro Painters - Painting Palette with Lid Seal 50 Sheets 2 Foams**Redgrassgames**£19.23**4.7★2,753 rev](https://www.amazon.co.uk/dp/B09DGPJQLY) [5**Golden Maple Miniature Painting Kit with Wet Palette 11PCS Detail Paint Brushes Drybrush 100PCS Wet Pallet Paper 4PCS Sponge Brush Holder Mixing Paint Saver Palette for Model Painting**golden maple**£26.78**4.6★56 rev](https://www.amazon.co.uk/dp/B0GDCKKQXQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Golden Maple Miniature Painting Kit with Wet Palette 11PCS Detail Paint Brushes Drybrush 100PCS Wet Pallet Paper 4PCS Sponge Brush Holder Mixing Paint Saver Palette for Model Painting**golden maple**£26.78**56 rev6mo ago](https://www.amazon.co.uk/dp/B0GDCKKQXQ) [**Wet Palette Compatible with Warhammer Keep Paints Wet for 168+ Hours Mellbree Wet Palette for Acrylic Paints Model Paint Compatible with GW FW**Mellbree**£6.51**31 rev1y ago](https://www.amazon.co.uk/dp/B0DZXDRFFQ) [**Nicpro Professional Miniature Painting Kit Stay Wet Palette & 16PCS Detail Paint Brushes Drybrush with Nylon Bag 100PCS Pallet Paper 4PCS Sponge Mixing Paint Saver Palette for Miniature Model**Nicpro**£27.08**440 rev1y ago](https://www.amazon.co.uk/dp/B0DK4YS4B2) [**The Army Painter Wargamers Edition Wet Palette XL incl. 50 Hydro Sheets 2 Hydro Foams & Brush Storage - Wet Palette for Miniatures Acrylic Paint Dnd & Warhammer**The Army Painter**£28.02**524 rev2y ago](https://www.amazon.co.uk/dp/B0CM9S4H3B) [**Nicpro Stay Wet Palette for Acrylic Miniature Painting Kit Paint Tray Palettes with 100PCS Pallet Paper 4PCS Sponge Brush Holder Paint Mixing Storage for Model Paint DIY Craft Class (white**Nicpro**£14.72**1,513 rev2y ago](https://www.amazon.co.uk/dp/B0CHRM3W5C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Golden Maple Miniature Painting Kit with Wet Palette 11PCS Detail Paint Brushes Drybrush 100PCS Wet Pallet Paper 4PCS Sponge Brush Holder Mixing Paint Saver Palette for Model Painting**golden maple**£26.78**4.6★**▲ 160%**](https://www.amazon.co.uk/dp/B0GDCKKQXQ) [**The Army Painter Premium Painting Palette for Miniatures - Acrylic Art Bundle - 100 Palette Paper Sheets & 4 Sponges**The Army Painter**£26.90**4.8★**▲ 91%**](https://www.amazon.co.uk/dp/B08FJDZG7G) [**The Army Painter Wargamers Edition Wet Palette XL incl. 50 Hydro Sheets 2 Hydro Foams & Brush Storage - Wet Palette for Miniatures Acrylic Paint Dnd & Warhammer**The Army Painter**£28.02**4.6★**▲ 52%**](https://www.amazon.co.uk/dp/B0CM9S4H3B) [**Nicpro Professional Miniature Painting Kit Stay Wet Palette & 16PCS Detail Paint Brushes Drybrush with Nylon Bag 100PCS Pallet Paper 4PCS Sponge Mixing Paint Saver Palette for Miniature Model**Nicpro**£27.08**4.7★**▲ 39%**](https://www.amazon.co.uk/dp/B0DK4YS4B2) [**Nicpro Stay Wet Palette for Acrylic Miniature Painting Kit Paint Tray Palettes with 100PCS Pallet Paper 4PCS Sponge Brush Holder Paint Mixing Storage for Model Paint DIY Craft Class (white**Nicpro**£14.72**4.6★**▲ 29%**](https://www.amazon.co.uk/dp/B0CHRM3W5C)
**~~View all trending →~~**
## **What buyers say about wet palette**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**18%
*“good value”*
**Ease Of Use**16%
*“Easy to use”*
**Quality-Overall**16%
*“Overall I'm happy with the kit”*
**Paint Quality**12%
*“Great product keeps your paint usable for a long time”*
**Size-Overall**6%
*“Good quality and size value ffir money”*
**Advertised Vs Actual Product**5%
*“better than expected”*
**Moist/Dry**4%
*“Makes a huge difference over a dry palate”*
**Design-Overall**2%
*“A fantastic invention”*
**Storage Capacity**2%
*“the additional tray allows for decent storage”*
**Engraving/Paint/Sublimation**1%
*“Paint kit”*
### **What buyers complain about **
**Strength**15%
*“All a bit flimsy”*
**Size-Overall**10%
*“Foam pad is to large”*
**Paint Quality**7%
*“I hate wasting my paint so much when it drys out this solves that in one fast swoop”*
**Design-Overall**6%
*“Crappy design”*
**Flatness**6%
**Product Condition**6%
*“Was this new or second hand”*
**Quality-Overall**4%
*“Cheap”*
**Moist/Dry**3%
*“it was still wet”*
**Ease Of Cleaning**2%
*“which makes a real mess”*
**Instructions/User Manual/Troubleshooting**2%
*“The instructions for use are not very helpful for the first time user”*
### **Top return reasons **
**Size-Overall**36%
**Quality-Overall**10%
**Paint Quality**7%
**Design-Overall**6%
**Product Condition**5%
**Defective Material/Parts**5%
**Value For Money**5%
**Compatibility-Overall**5%
**Functionality-Overall**3%
**Water Resistance**3%
## **Common questions**
- **Is wet palette profitable to sell on Amazon United Kingdom?**
- The niche generates £118K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -21.5%. Flapen's verdict: Skip it (43/100).
- **How competitive is the wet palette niche?**
- 9 brands and 41 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in wet palette?**
- Top complaints mined from reviews: Strength, Size-Overall, Paint Quality. The return rate is 0.5%.
- **When does demand for wet palette peak?**
- Demand peaks in Jan–Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the wet palette niche?**
- Listings span £6.51–£28.02; the average listing price is £16.66 (sweet spot $15–$100). The average incumbent carries 1,601 reviews — the moat a new listing must climb.
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