---
title: "Search terms — welcome mat - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/welcome-mat/search-terms"
last_updated: "2026-07-31T17:34:05.127Z"
locale: en
meta:
  description: "Niche score 53/100 · £43K/yr market · 178K searches/yr · £10.64 avg price. A small market ($43K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · £43K/yr market · 178K searches/yr · £10.64 avg price. A small market ($43K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — welcome mat - Flapen"
---

# **welcome mat**

**Worth a look**

Shows no brand lock-in (top 5 brands take 45% of clicks), but a small market ($43K/yr) keeps it on the watch list.

Market size 11Growth 24Conversion 28Competition 83Returns 90Price range 56Avg price 39Brand share 90Review moat 57Quality gap 70

**Brand share**

**Great****45%**

top-5 brand share — no brand owns this niche

**Returns**

**Great****1.2%**

return rate — above 5% kills the launch gate

**Competition**

**Great****32%**

top-5 click share — an open shelf

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****1,207.29**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****£4.45–£28.33**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****£10.64**

avg listing price — sweet spot $15–$100

**Conversion**

**Okay****2.3%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-2.1%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£43K**

£43K/yr · 178K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")