---
title: "Weighted Blanket — £603K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/weighted-blanket"
last_updated: "2026-07-31T14:32:39.655Z"
locale: en
meta:
description: "Niche score 49/100 · £603K/yr market · 1.7M searches/yr · £22.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £603K/yr market · 1.7M searches/yr · £22.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Weighted Blanket — £603K/yr Amazon UK Niche (2026) - Flapen"
---
# **weighted blanket**
**Skip it**
Soft demand (-45.2% this quarter) — this niche doesn't clear our bar today.
Market size 64Growth 2Conversion 19Competition 76Returns 96Price range 88Avg price 94Brand share 25Review moat 22Quality gap 35
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£22.56**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£12.33–£44.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Market size**
**Good****£603K**
£603K/yr · 1.7M searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****90%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****9,975.42**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-45.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, weighted blanket is a £603K/yr Amazon United Kingdom market (1.7M searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **weighted blanket market data**
- **Units sold / yr**
- **25K–30K**
- avg 500–750/product
- **Revenue / yr**
- **£564K–£677K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#28**
- **Page quality**
- **0%**
- **Prime**
- **31%**
- **Sponsored**
- **69%**
- **Out of stock**
- **15.5%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **198 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**12 **▲rising
**Sellers**
**21**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**39%**
Top 20: 84%
**Open market**
**8%**
- Brentfords48% - Good Nite18% - Silentnight12% - Winthome9% - OHS4% - Harbour Housewares2% - Open — no brand owns it (6 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -45.2% search growth over the last 90 days.
100K60KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 6.0×
[**Open Trend **](https://flapen.com/research/uk/home-garden/weighted-blanket/trend)
## **Top weighted blanket search terms**
- **weighted blanket**1.3M/yr-44.9%1.3% conv. - **weighted blanket adult**169K/yr-41.8%1.3% conv. - **10kg weighted blanket**29K/yr-59.3%1.5% conv. - **weighted blankets**21K/yr-39.4%0.8% conv. - **weighted blanket 10kg**22K/yr-46.1%1.7% conv. - **8kg weighted blanket**23K/yr-64.2%2.5% conv. - **single weighted blanket**16K/yr-45.9%1.3% conv. - **weighted blanket king size**18K/yr-45.1%1.5% conv. - **waited blanket**13K/yr-34.7%0.4% conv. - **weighted blanket 8kg**16K/yr-57.5%2.1% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/weighted-blanket/search-terms)
## **Top weighted blanket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£24K8%£48K12%£72K16%£97K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Brentfords Weighted Blanket 8kg for Adults Therapy Anxiety Autism Insomnia Calming Stress Relief with Micro Glass Beads King - Blush Pink - 150 x 200cm - (Disclaimer Only suitable for age 3+ years)**Brentfords**£18.51**4.6★20,642 rev](https://www.amazon.co.uk/dp/B084WQK8WM) [2**Good Nite Weighted Blanket Adult 4 kg For Better Sleep Stress Relief**Good Nite**£16.79**4.6★1,676 rev](https://www.amazon.co.uk/dp/B0C6G6QQ6R) [3**Brentfords Teddy Weighted Blanket for Adults Sleep Therapy Anxiety Stress Relief Super Soft Throw Blush Pink 125 x 150cm - 4kg(Disclaimer: Only suitable for age 3+ years)**Brentfords**£16.48**4.6★4,688 rev](https://www.amazon.co.uk/dp/B08GMD519Q) [4**Brentfords Weighted Blanket Adult 4kg Silver Grey Gifts for Women Men Therapy Autism Insomnia Anxiety Relief for Adults Single - 125 x 150cm - (Disclaimer Only suitable for age 3+ years)**Brentfords**£12.36**4.6★20,642 rev](https://www.amazon.co.uk/dp/B0851K3ZVK) [5**Brentfords Weighted Blanket Adult 8kg Forest Green Double Weighted Blanket Anxiety Relief for Adults Soft Comfy Heavy Blanket for Bed Sofas 150 x 200cm 17lb Disclaimer Only suitable for age 3+ years**Brentfords**£19.65**4.6★20,642 rev](https://www.amazon.co.uk/dp/B0DB8J43W3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Utopia Bedding Weighted Blanket 6kg (125x180 cm) Microfiber Glass Beads Filling with a Soft Polyester Layer Comforting Weighted Throw for Sofa Couch Bed and Relaxation - Grey**Utopia Bedding**£13.72**36 rev7mo ago](https://www.amazon.co.uk/dp/B0G616FFSN) [**Harbour Housewares Weighted Blanket 8kg with Storage Bag 150x200cm Pink Weight Blanket for Anxiety Stress Relief & Deep Sleep Soft Fabric Calming Throw with Glass Bead Filling**Harbour Housewares**£18.83**59 rev8mo ago](https://www.amazon.co.uk/dp/B0FZLQV6HG) [**Winthome Weighted Blanket Adult Heavy Blanket Designed for Insomnia Anxiety and Stress Relief with Premium Glass Beads Weighted Blanket Double QUEEN Size (Grey 150x200cm 8kg)**Winthome**£36.58**659 rev1y ago](https://www.amazon.co.uk/dp/B0DRVKMP37) [**Winthome Weighted Blanket Adult Heavy Blanket Designed for Insomnia Anxiety and Stress Relief with Premium Glass Beads Weighted Blanket Double QUEEN Size (Grey 150x200cm 6kg)**Winthome**£33.51**659 rev1y ago](https://www.amazon.co.uk/dp/B0DRVJW4YL) [**Brentfords Weighted Blanket Adult 6kg Black Heavy Blanket Sleep Therapy Autism Stress Anxiety Relief for Adults Single - 125 x 180cm 6kg(13lb) - (Disclaimer Only suitable for age 3+ years)**Brentfords**£15.78**20,642 rev1y ago](https://www.amazon.co.uk/dp/B0DP5C2QLT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Harbour Housewares Weighted Blanket 8kg with Storage Bag 150x200cm Pink Weight Blanket for Anxiety Stress Relief & Deep Sleep Soft Fabric Calming Throw with Glass Bead Filling**Harbour Housewares**£18.83**4.4★**▲ 310%**](https://www.amazon.co.uk/dp/B0FZLQV6HG) [**Utopia Bedding Weighted Blanket 6kg (125x180 cm) Microfiber Glass Beads Filling with a Soft Polyester Layer Comforting Weighted Throw for Sofa Couch Bed and Relaxation - Grey**Utopia Bedding**£13.72**4.6★**▲ 300%**](https://www.amazon.co.uk/dp/B0G616FFSN) [**Good Nite Weighted Blanket Adults 6 kg For Better Sleep Stress Relief**Good Nite**£27.25**4.6★**▲ 259%**](https://www.amazon.co.uk/dp/B0DHKY1HM4) [**Silentnight Restore Cooling Weighted Blanket - 6.8kg Heavy Stress Insomnia Anxiety Relief Weighted Blanket for Adults with Innovative Cooling Fabric for Night Sweats Hot Flushes - 150x200cm**Silentnight**£36.45**4.2★**▲ 211%**](https://www.amazon.co.uk/dp/B0CWHHLZM5) [**Brentfords Weighted Blanket Adult 4kg Silver Grey Gifts for Women Men Therapy Autism Insomnia Anxiety Relief for Adults Single - 125 x 150cm - (Disclaimer Only suitable for age 3+ years)**Brentfords**£12.36**4.6★**▲ 203%**](https://www.amazon.co.uk/dp/B0851K3ZVK)
**~~View all trending →~~**
## **What buyers say about weighted blanket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Excellent product”*
**Sleep Quality**14%
*“Helps with sleep”*
**Comfort-Overall**8%
*“It also gives a really comforting”*
**Warmth**8%
*“keeping you warm”*
**Value For Money**7%
*“Good value for money”*
**Soft Feel**7%
*“It's very soft”*
**Weight Light**6%
*“it feels lightweight at the same time”*
**Weight Heavy**5%
*“Decent weight”*
**Advertised Vs Actual Product**3%
*“does exactly what it promises”*
**Size-Overall**3%
*“This comes in a relatively unusual size”*
### **What buyers complain about **
**Weight Heavy**19%
*“Very heavy”*
**Quality-Overall**8%
*“Low quality”*
**Leak-Proof**4%
*“Leaks beads”*
**Stitch/Finish/Polish**4%
*“the stitching is very bad”*
**Advertised Vs Actual Product**3%
*“Not like pictures”*
**Size-Overall**3%
*“the beads in it are quite large”*
**Value For Money**3%
*“£10 cheaper”*
**Heating**3%
*“Not very cooling”*
**Thickness**2%
*“The fabric is thinner than our other one”*
**Durability**2%
*“Case/Bag broke almost immediately upon trying to repack the blanket away for travel”*
### **Top return reasons **
**Weight Heavy**49%
**Size-Overall**14%
**Material Quality**4%
**Quality-Overall**4%
**Comfort-Overall**4%
**Advertised Vs Actual Product**3%
**Functionality-Overall**3%
**Leak-Proof**2%
**Color**2%
**Weight Light**1%
## **Common questions**
- **Is weighted blanket profitable to sell on Amazon United Kingdom?**
- The niche generates £603K/yr across 36 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -45.2%. Flapen's verdict: Skip it (49/100).
- **How competitive is the weighted blanket niche?**
- 12 brands and 21 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in weighted blanket?**
- Top complaints mined from reviews: Weight Heavy, Quality-Overall, Leak-Proof. The return rate is 0.7%.
- **When does demand for weighted blanket peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 6.0× the quietest.
- **What does it cost to enter the weighted blanket niche?**
- Listings span £12.33–£44.50; the average listing price is £22.56 (sweet spot $15–$100). The average incumbent carries 9,975 reviews — the moat a new listing must climb.
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