---
title: "Trend — wedding invitations - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/wedding-invitations/trend"
last_updated: "2026-07-31T21:33:43.506Z"
locale: en
meta:
  description: "Niche score 44/100 · £39K/yr market · 238K searches/yr · £12.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 44/100 · £39K/yr market · 238K searches/yr · £12.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — wedding invitations - Flapen"
---

# **wedding invitations**

**Skip it**

Soft demand (-39.7% this quarter) — this niche doesn't clear our bar today.

Market size 10Growth 5Conversion 16Competition 77Returns 95Price range 74Avg price 57Brand share 62Review moat 94Quality gap 19

**Returns**

**Great****1.0%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****129.16**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Price range**

**Good****£4.61–£44.81**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****68%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Good****£12.84**

avg listing price — sweet spot $15–$100

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.3%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****£38K**

£39K/yr · 238K searches

**Growth**

**Bad****-39.7%**

90-day search growth — must beat 0% to launch