---
title: "Trend — wedding guest book - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/wedding-guest-book/trend"
last_updated: "2026-07-31T16:42:57.298Z"
locale: en
meta:
  description: "Niche score 57/100 · £108K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · £108K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — wedding guest book - Flapen"
---

# **wedding guest book**

**Worth a look**

Shows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 26Growth 54Conversion 42Competition 85Returns 89Price range 62Avg price 45Brand share 74Review moat 74Quality gap 24

**Returns**

**Great****1.3%**

return rate — above 5% kills the launch gate

**Competition**

**Great****30%**

top-5 click share — an open shelf

**Brand share**

**Good****61%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****537.42**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****£3.52–£33.35**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Good****+26.3%**

90-day search growth — must beat 0% to launch

**Avg price**

**Okay****£11.43**

avg listing price — sweet spot $15–$100

**Conversion**

**Okay****3.3%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****£108K**

£108K/yr · 283K searches

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")