---
title: "Search terms — wax melts - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/wax-melts/search-terms"
last_updated: "2026-07-31T14:39:52.185Z"
locale: en
meta:
  description: "Niche score 62/100 · £711K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 62/100 · £711K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — wax melts - Flapen"
---

# **wax melts**

**Worth a look**

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 69Growth 6Conversion 68Competition 84Returns 99Price range 8Avg price 21Brand share 85Review moat 70Quality gap 78

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****50%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****31%**

top-5 click share — an open shelf

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****704.25**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****£711K**

£711K/yr · 1.5M searches

**Conversion**

**Good****6.1%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Bad****£7.59**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£1.05–£16.21**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-38.1%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")