---
title: "Trend — watercolour workbook - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/watercolour-workbook/trend"
last_updated: "2026-07-31T15:35:07.047Z"
locale: en
meta:
  description: "Niche score 51/100 · £40K/yr market · 117K searches/yr. Prices mostly outside the sweet spot ($3.37–$15.95) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £40K/yr market · 117K searches/yr. Prices mostly outside the sweet spot ($3.37–$15.95) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — watercolour workbook - Flapen"
---

# **watercolour workbook**

**Worth a look**

Shows low returns (0.5%), but prices mostly outside the sweet spot ($3.37–$15.95) keeps it on the watch list.

Market size 10Growth 11Conversion 45Competition 82Returns 98Price range 8Avg price 30Brand share 88Review moat 90Quality gap 63

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****207.25**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Great****47%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****33%**

top-5 click share — an open shelf

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****3.6%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Okay****£9.56**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-28.5%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£40K**

£40K/yr · 117K searches

**Price range**

**Bad****£3.37–£15.95**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")