---
title: "Search terms — watercolour paint set - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/watercolour-paint-set/search-terms"
last_updated: "2026-07-31T19:50:15.475Z"
locale: en
meta:
  description: "Niche score 49/100 · £668K/yr market · 1.1M searches/yr · £12.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 49/100 · £668K/yr market · 1.1M searches/yr · £12.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — watercolour paint set - Flapen"
---

# **watercolour paint set**

**Skip it**

Soft demand (-8.0% this quarter) — this niche doesn't clear our bar today.

Market size 67Growth 21Conversion 57Competition 48Returns 98Price range 63Avg price 55Brand share 36Review moat 24Quality gap 23

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Market size**

**Good****£668K**

£668K/yr · 1.1M searches

**Price range**

**Good****£3.41–£35.04**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****4.8%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****£12.64**

avg listing price — sweet spot $15–$100

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****83%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****5,001.85**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-8.0%**

90-day search growth — must beat 0% to launch