---
title: "Watercolour Paint Set — £668K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/watercolour-paint-set"
last_updated: "2026-07-31T20:43:46.413Z"
locale: en
meta:
description: "Niche score 49/100 · £668K/yr market · 1.1M searches/yr · £12.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £668K/yr market · 1.1M searches/yr · £12.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Watercolour Paint Set — £668K/yr Amazon UK Niche (2026) - Flapen"
---
# **watercolour paint set**
**Skip it**
Soft demand (-8.0% this quarter) — this niche doesn't clear our bar today.
Market size 67Growth 21Conversion 57Competition 48Returns 98Price range 63Avg price 55Brand share 36Review moat 24Quality gap 23
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Market size**
**Good****£668K**
£668K/yr · 1.1M searches
**Price range**
**Good****£3.41–£35.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****£12.64**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****5,001.85**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-8.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, watercolour paint set is a £668K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **watercolour paint set market data**
- **Units sold / yr**
- **50K–60K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£632K–£758K**
- units × avg price
- **Conversion rate**
- **4.8%**
- **Avg BSR**
- **#270**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **2.1%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**67**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 94%
**Open market**
**14%**
- Artecho24% - Major Brushes20% - ARTISTRO17% - Winsor & Newton12% - Grabie10% - STATIONERY ISLAND3% - Open — no brand owns it (10 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.0% search growth over the last 90 days.
40K30KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/uk/home-garden/watercolour-paint-set/trend)
## **Top watercolour paint set search terms**
- **watercolour paint set**383K/yr-8.4%4.1% conv. - **water colour paints sets**155K/yr-5.8%4.9% conv. - **watercolour**122K/yr-7.6%1.3% conv. - **watercolour paints**85K/yr-16.7%2.8% conv. - **watercolours**41K/yr-7.3%3.9% conv. - **watercolour palette**39K/yr-15.7%1.7% conv. - **watercolour paint**35K/yr-11.0%2.7% conv. - **watercolour set**37K/yr+0.9%3.2% conv. - **watercolor**29K/yr-1.3%1.2% conv. - **water colours**29K/yr-2.3%5.1% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/watercolour-paint-set/search-terms)
## **Top watercolour paint set products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£27K8%£53K12%£80K16%£107K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Artecho Watercolour Paint Set 100 Colors in Portable Box Including Travel Watercolor Set with Watercolor Papers Brushes and Other Tools Idea for Artists and Hobbyists**Artecho**£13.37**4.7★3,808 rev](https://www.amazon.co.uk/dp/B0CLTLKQWF) [2**ARTISTRO 50 Color Watercolor Paint Set - Portable Paint Art Kit with Palette and Brush Pens - Travel Water Color Set for Adults Professionals Kids - Art and Painting Supplies - Gift Idea**ARTISTRO**£13.85**4.7★15,555 rev](https://www.amazon.co.uk/dp/B08D2DJPD3) [3**Grabie Watercolor Paint Set Great for Painting 50 Colors Detail Paint Brush Included Art Supplies for Artists Amateur Hobbyists and Painting Lovers**Grabie**£14.13**4.7★6,316 rev](https://www.amazon.co.uk/dp/B0BJPQ3TKS) [4**Major Brushes Artist Watercolour Paint Tin 36 Blocks Red Metal Lid**Major Brushes**£5.78**4.5★5,297 rev](https://www.amazon.co.uk/dp/B07ZJDD3RJ) [5**Major Brushes White Sable Round Brush Set of 5 Plus Artist Watercolour Paint Tin 36 Blocks Red Metal Lid**Major Brushes**£8.06**4.5★2,707 rev](https://www.amazon.co.uk/dp/B00ID6H47K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ARTISTRO 50 Watercolour Paint Set - Vivid Colors in Portable Box Palette set - Perfect Travel Watercolour Set for Artists Amateur Hobbyists and Painting**ARTISTRO**£9.53**329 rev12mo ago](https://www.amazon.co.uk/dp/B0F4L3KLSH) [**ARTISTRO 100 Watercolour Paint Set - Portable Paint Set with Palette and Brush Pens -Travel Watercolour Set for Adults Professionals Kids - Art and Painting Supplies - Great Gift**ARTISTRO**£15.28**15,555 rev12mo ago](https://www.amazon.co.uk/dp/B0F4L42YP9) [**Aoriyar Watercolour Paint Set 128 Colours with Palette - Professional Watercolour Paints Sets for Kids Adults Artists - Portable Metallic Mini Box with Brushes and Watercolour Pens**Aoriyar**£9.19**16 rev1y ago](https://www.amazon.co.uk/dp/B0F2SNP5DP) [**JusArt 50 Colors Watercolor Paint Set Art Supplies with Metallic Color Detail Painting Brushes Water Brush Pens Portable Travel Painting Kit for Artists Professionals Adults Kids**JusArt**£11.52**188 rev1y ago](https://www.amazon.co.uk/dp/B0F8429P4S) [**Watercolour Paint Set Art Watercolor - 100 Water Colour Paints Sets in Portable Box - Travel Watercolours Kit with Brushes Paper Pencils Palette - Essential Kits for Kids Adults Artist Beginners**Kebuye**£11.76**98 rev1y ago](https://www.amazon.co.uk/dp/B0F384P14S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Aoriyar Watercolour Paint Set 128 Colours with Palette - Professional Watercolour Paints Sets for Kids Adults Artists - Portable Metallic Mini Box with Brushes and Watercolour Pens**Aoriyar**£9.19**4.6★**▲ 250%**](https://www.amazon.co.uk/dp/B0F2SNP5DP) [**TAVOLOZZA Watercolor Paint Set 50 Vivid Colors Including Metallic and Fluorescent Colors in Gift Box Perfect Watercolor Set for Artists Painting Lovers**Tavolozza Fine Arts**£8.59**4.7★**▲ 230%**](https://www.amazon.co.uk/dp/B09P1M65ZP) [**Winsor & Newton Cotman Watercolour Complete Pocket Set 16 x Half Pans + 1 x Travel Brush PLUS 1 x Kneaded Eraser + 1 x Pencil**Winsor & Newton**£21.90**4.7★**▲ 151%**](https://www.amazon.co.uk/dp/B001DMO5P0) [**Major Brushes Artist Watercolour Red Paint Tin 12 Blocks - Pack of 10**Major Brushes**£17.92**4.4★**▲ 149%**](https://www.amazon.co.uk/dp/B0BW14PJHF) [**JusArt 50 Colors Watercolor Paint Set Art Supplies with Metallic Color Detail Painting Brushes Water Brush Pens Portable Travel Painting Kit for Artists Professionals Adults Kids**JusArt**£11.52**4.7★**▲ 125%**](https://www.amazon.co.uk/dp/B0F8429P4S)
**~~View all trending →~~**
## **What buyers say about watercolour paint set**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**32%
*“Excellent colours”*
**Quality-Overall**16%
*“Excellent quality”*
**Value For Money**16%
*“Good price”*
**Paint Quality**11%
*“Excellent choice of paint, nice brushes, very pleased”*
**Ease Of Use**4%
*“Easy to use”*
**Gifting Purpose**4%
*“so ideal for gifting”*
**Portability**3%
*“thats what makes it so portable”*
**Size-Overall**2%
*“Nice size”*
**Advertised Vs Actual Product**2%
*“As described”*
**Compactness**2%
*“Compact case”*
### **What buyers complain about **
**Color**19%
*“very faint pigment”*
**Paint Quality**15%
*“Paints came split”*
**Size-Overall**7%
*“bigger than i expected”*
**Value For Money**7%
*“in a matter of a week they have twice significantly raised the price of this product”*
**Quality-Overall**5%
*“It is better to invest in something more expensive to enjoy the quality”*
**Display Colors**5%
*“The problem with colour is the way it holds onto it”*
**Ease Of Use**4%
*“but bloody difficult to get into”*
**Durability**3%
*“I couldn't even open, it broke”*
**Flexibility**3%
*“stiff to open box”*
**Advertised Vs Actual Product**3%
*“This did not come with brushes as advertised”*
### **Top return reasons **
**Size-Overall**28%
**Paint Quality**18%
**Color**10%
**Quality-Overall**8%
**Value For Money**5%
**Display Colors**4%
**Defective Material/Parts**4%
**Gifting Purpose**3%
**Ease Of Use**3%
**Strength**2%
## **Common questions**
- **Is watercolour paint set profitable to sell on Amazon United Kingdom?**
- The niche generates £668K/yr across 26 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.0%. Flapen's verdict: Skip it (49/100).
- **How competitive is the watercolour paint set niche?**
- 16 brands and 67 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in watercolour paint set?**
- Top complaints mined from reviews: Color, Paint Quality, Size-Overall. The return rate is 0.4%.
- **When does demand for watercolour paint set peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the watercolour paint set niche?**
- Listings span £3.41–£35.04; the average listing price is £12.64 (sweet spot $15–$100). The average incumbent carries 5,002 reviews — the moat a new listing must climb.
## **Related niches in Home & Garden**
- 79 [**mole repellent**](https://flapen.com/research/uk/home-garden/mole-repellent)£163K/yr+91.4%**Worth a look**- 80 [**sun lounger**](https://flapen.com/research/uk/home-garden/sun-lounger)£2.5M/yr+299.9%**Launch it**- 80 [**fly repellent fan**](https://flapen.com/research/uk/home-garden/fly-repellent-fan)£302K/yr>1,000%**Worth a look**- 80 [**ice maker**](https://flapen.com/research/uk/home-garden/ice-maker)£2.9M/yr+371.4%**Launch it**- 80 [**parasol base**](https://flapen.com/research/uk/home-garden/parasol-base)£1.1M/yr+904.4%**Launch it**- 80 [**air conditioner**](https://flapen.com/research/uk/home-garden/air-conditioner)£39.3M/yr>1,000%**Launch it**[**All Home & Garden niches **](https://flapen.com/research/uk/home-garden)