---
title: "Trend — water filter - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/water-filter/trend"
last_updated: "2026-07-31T13:43:37.832Z"
locale: en
meta:
  description: "Niche score 56/100 · £3.4M/yr market · 3.2M searches/yr · £21.89 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · £3.4M/yr market · 3.2M searches/yr · £21.89 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — water filter - Flapen"
---

# **water filter**

**Launch it**

A $3.4M/yr market growing +0.7% this quarter with returns at 1.0% — clears our launch bar.

Market size 96Growth 26Conversion 57Competition 50Returns 95Price range 87Avg price 92Brand share 12Review moat 21Quality gap 33

**Market size**

**Incredible****£3.4M**

£3.4M/yr · 3.2M searches

**Returns**

**Incredible****1.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****£21.89**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£8.22–£102.17**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****4.9%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****55%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+0.7%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****11,775.6**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand