---
title: "Trend — water distillers - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/water-distillers/trend"
last_updated: "2026-07-31T17:13:04.244Z"
locale: en
meta:
  description: "Niche score 50/100 · £393K/yr market. Prices mostly outside the sweet spot ($32.23–$1661.22) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £393K/yr market. Prices mostly outside the sweet spot ($32.23–$1661.22) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — water distillers - Flapen"
---

# **water distillers**

**Worth a look**

Shows beatable incumbent ratings (4.2★), but prices mostly outside the sweet spot ($32.23–$1661.22) keeps it on the watch list.

Market size 55Growth 22Conversion 25Competition 75Returns 53Price range 4Avg price 66Brand share 49Review moat 55Quality gap 83

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****40%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Good****£127.50**

avg listing price — sweet spot $15–$100

**Market size**

**Good****£393K**

£393K/yr · 153K searches

**Review moat**

**Good****1,298.33**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Good****2.9%**

return rate — above 5% kills the launch gate

**Brand share**

**Okay****75%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****2.0%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-5.9%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****£32.23–£1661.22**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")