---
title: "Products — washing up liquid dispenser - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/washing-up-liquid-dispenser/products"
last_updated: "2026-07-31T18:00:29.401Z"
locale: en
meta:
  description: "Niche score 51/100 · £141K/yr market · 462K searches/yr · £10.53 avg price. Soft demand (-15.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £141K/yr market · 462K searches/yr · £10.53 avg price. Soft demand (-15.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — washing up liquid dispenser - Flapen"
---

# **washing up liquid dispenser**

**Worth a look**

Shows low returns (1.6%), but soft demand (-15.1% this quarter) keeps it on the watch list.

Market size 31Growth 17Conversion 36Competition 71Returns 84Price range 51Avg price 38Brand share 80Review moat 49Quality gap 60

**Returns**

**Great****1.6%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****55%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****£6.44–£23.74**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****1,645.4**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Okay****£10.53**

avg listing price — sweet spot $15–$100

**Conversion**

**Okay****2.9%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****£141K**

£141K/yr · 462K searches

**Growth**

**Bad****-15.1%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")