---
title: "Washing Up Liquid Dispenser — £141K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/washing-up-liquid-dispenser"
last_updated: "2026-07-31T14:53:22.481Z"
locale: en
meta:
description: "Niche score 51/100 · £141K/yr market · 462K searches/yr · £10.53 avg price. Soft demand (-15.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £141K/yr market · 462K searches/yr · £10.53 avg price. Soft demand (-15.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Washing Up Liquid Dispenser — £141K/yr Amazon UK Niche (2026) - Flapen"
---
# **washing up liquid dispenser**
**Worth a look**
Shows low returns (1.6%), but soft demand (-15.1% this quarter) keeps it on the watch list.
Market size 31Growth 17Conversion 36Competition 71Returns 84Price range 51Avg price 38Brand share 80Review moat 49Quality gap 60
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****55%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£6.44–£23.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,645.4**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£10.53**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****£141K**
£141K/yr · 462K searches
**Growth**
**Bad****-15.1%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, washing up liquid dispenser is a £141K/yr Amazon United Kingdom market (462K searches/yr). The top 5 brands hold 55% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **washing up liquid dispenser market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **£105K–£132K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#161**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **90%**
- **Out of stock**
- **4.1%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**28 **▼falling
**Sellers**
**60**
**Top-5 brand share**
**55%**
Top 20: 92%
**Top-5 click share**
**42%**
Top 20: 80%
**Open market**
**37%**
- Brabantia17% - Joseph Joseph10% - RUFCRIL9% - AIKE9% - gmisun9% - Skleptix8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.1% search growth over the last 90 days.
10K6KSpike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/home-garden/washing-up-liquid-dispenser/trend)
## **Top washing up liquid dispenser search terms**
- **washing up liquid dispenser**129K/yr-15.8%2.2% conv. - **dish soap dispenser**61K/yr-2.7%1.1% conv. - **soap dispenser kitchen**67K/yr-19.4%1.5% conv. - **kitchen soap dispenser**51K/yr-18.5%1.0% conv. - **kitchen soap dispenser set**34K/yr-16.1%0.9% conv. - **washing liquid dispenser**20K/yr-13.0%1.3% conv. - **dish soap dispenser for kitchen**18K/yr-3.3%1.0% conv. - **washing up liquid bottle**13K/yr-16.7%1.1% conv. - **washing up liquid dispenser kitchen**12K/yr-20.9%2.2% conv. - **liquid dispenser**10K/yr-16.5%0.3% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/washing-up-liquid-dispenser/search-terms)
## **Top washing up liquid dispenser products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£6K8%£11K12%£17K16%£23K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Brabantia SinkStyle Soap Squeezer Non-Drip Dispenser for Washing Up Liquid Accessories with Easy Refill Textured Non-Slip Surface Dark Grey 200 ml**Brabantia**£12.05**4.4★268 rev](https://www.amazon.co.uk/dp/B0DCBD8KBW) [2**Dish Soap Dispenser RUFCRIL 300ml Kitchen Soap Pump Dispenser with Sponge Included Black**RUFCRIL**£8.24**4.3★2,828 rev](https://www.amazon.co.uk/dp/B0C3RLM5TP) [3**AIKE 450ml Soap Dispenser Manual Pump Stainless Steel Washing up Liquid Dispenser for Kitchen Dish**AIKE**£12.15**4.6★9,207 rev](https://www.amazon.co.uk/dp/B0BFL3XZN9) [4**GMISUN Black Hand and Dish Soap Dispenser Set with Tray 500 ML Plastic Kitchen Sink Soap Dispenser with Bamboo Dish Brush Farmhouse Kitchen Washing Up Liquid Dispenser Bottle with Pump Bathroom**gmisun**£10.60**4.2★301 rev](https://www.amazon.co.uk/dp/B0BY8QDBJS) [5**Brabantia SinkStyle Soap Squeezer Non-Drip Dispenser for Washing Up Liquid Accessories with Easy Refill Textured Non-Slip Surface Fresh White 200 ml**Brabantia**£12.04**4.4★127 rev](https://www.amazon.co.uk/dp/B0DCB96QBJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Soap Dispenser 450ml/16 oz Ceramic Pump Bottle Luxurious Refillable Liquid Hand Wash Soap Dispenser for Bathroom Countertop Kitchen Laundry Room Silicone Funnel (Wooden Color Plastic Pump)**yiman**£11.79**42 rev6mo ago](https://www.amazon.co.uk/dp/B0GFDWV4G2) [**Dish Soap Dispenser with Sponge Holder 2-in-1 Compact Kitchen Soap Dispenser Countertop Sink Organizer 500ml Capacity with Transparent Base & Non-Slip Dots (Black)**Skleptix**£6.59**19 rev7mo ago](https://www.amazon.co.uk/dp/B0G4VWGJZ7) [**Richenda 4-in-1 Soap Dispenser with Dishcloth Hanger & Sponge Holder Kitchen Sink Soap Pump Organizer for Dishwashing Refillable Liquid Soap Dispenser for Countertop Storage (Black)**Richenda**£12.88**34 rev1y ago](https://www.amazon.co.uk/dp/B0F4NC2T94) [**2 Pack Glass Soap Dispenser Bottles 500ml Refillable Pump Bottles in Black & White Hand Soap or Washing Up Liquid Dispenser for Kitchen or Bathroom**WyndShades**£9.43**19 rev1y ago](https://www.amazon.co.uk/dp/B0F28XXJQY) [**4-in-1 Kitchen Soap Dispenser Set - Dual Hand & Dish Soap Dispenser with Sponge Caddy & Brush Holder - Kitchen Sink Organizer for Countertop (Black)**Skleptix**£8.28**78 rev1y ago](https://www.amazon.co.uk/dp/B0DZMMD456)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Soap Dispenser 450ml/16 oz Ceramic Pump Bottle Luxurious Refillable Liquid Hand Wash Soap Dispenser for Bathroom Countertop Kitchen Laundry Room Silicone Funnel (Wooden Color Plastic Pump)**yiman**£11.79**4.5★**▲ 155%**](https://www.amazon.co.uk/dp/B0GFDWV4G2) [**Dish Soap Dispenser with Sponge Holder 2-in-1 Compact Kitchen Soap Dispenser Countertop Sink Organizer 500ml Capacity with Transparent Base & Non-Slip Dots (Black)**Skleptix**£6.59**3.6★**▲ 122%**](https://www.amazon.co.uk/dp/B0G4VWGJZ7) [**Dish Soap Dispenser RUFCRIL 300ml Kitchen Soap Pump Dispenser with Sponge Included Black**RUFCRIL**£8.24**4.3★**▲ 85%**](https://www.amazon.co.uk/dp/B0C3RLM5TP) [**Joseph Joseph Hygienic Easy-Push Soap Dispenser with Wide Pump Stainless Steel 12**Joseph Joseph**£12.20**4.2★**▲ 68%**](https://www.amazon.co.uk/dp/B0833F4D26) [**Fineway 2-in-1 Dishwashing Liquid and Soap Dispenser with Sponge Holder -Dual-Compartment Design Non-Slip Feet Transparent Base for Liquid Levels Durable ABS Plastic & 304 Stainless Steel (Black)**FiNeWaY**£8.05**3.9★**▲ 51%**](https://www.amazon.co.uk/dp/B0DQV94P5Z)
**~~View all trending →~~**
## **What buyers say about washing up liquid dispenser**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Excellent product”*
**Dispensing Mechanism**11%
*“Soap dispenser”*
**Ease Of Use**10%
*“Easy to use”*
**Design-Overall**7%
*“it looks very stylish”*
**Value For Money**6%
*“Good value”*
**Ease Of Cleaning**6%
*“keep clean”*
**Advertised Vs Actual Product**4%
*“Works as it should”*
**Size-Overall**3%
*“Perfect size and look”*
**Shape/Style**3%
*“Looks sleek”*
**Strength**3%
*“Sturdy and well made”*
### **What buyers complain about **
**Size-Overall**17%
*“Bit small”*
**Leak-Proof**13%
*“Drips”*
**Dispensing Mechanism**11%
*“making it harder for the soap to dispense”*
**Quality-Overall**8%
*“Average quality”*
**Durability**6%
*“Breaks easily”*
**Value For Money**5%
*“Yes its not cheap”*
**Ease Of Use**4%
*“Impossible to undo top”*
**Ease Of Cleaning**4%
*“is difficult to clean”*
**Material Quality**3%
*“Inside plastic was owful”*
**Rusts/Corrodes**2%
*“they have gone rusty”*
### **Top return reasons **
**Size-Overall**27%
**Dispensing Mechanism**15%
**Defective Material/Parts**9%
**Material Quality**6%
**Leak-Proof**5%
**Functionality-Overall**5%
**Quality-Overall**5%
**Color**4%
**Ease Of Use**3%
**Strength**3%
## **Common questions**
- **Is washing up liquid dispenser profitable to sell on Amazon United Kingdom?**
- The niche generates £141K/yr across 40 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -15.1%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the washing up liquid dispenser niche?**
- 28 brands and 60 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 55% of demand.
- **What do buyers complain about in washing up liquid dispenser?**
- Top complaints mined from reviews: Size-Overall, Leak-Proof, Dispensing Mechanism. The return rate is 1.6%.
- **When does demand for washing up liquid dispenser peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the washing up liquid dispenser niche?**
- Listings span £6.44–£23.74; the average listing price is £10.53 (sweet spot $15–$100). The average incumbent carries 1,645 reviews — the moat a new listing must climb.
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