---
title: "Trend — washi tape - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/washi-tape/trend"
last_updated: "2026-07-31T20:46:30.862Z"
locale: en
meta:
  description: "Niche score 57/100 · £199K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · £199K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — washi tape - Flapen"
---

# **washi tape**

**Worth a look**

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 39Growth 19Conversion 59Competition 78Returns 98Price range 0Avg price 16Brand share 86Review moat 75Quality gap 80

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****49%**

top-5 brand share — no brand owns this niche

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Review moat**

**Good****511.45**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****5.0%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****£199K**

£199K/yr · 680K searches

**Growth**

**Bad****-12.7%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£5.82**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£2.12–£10.71**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")