---
title: "Washi Tape — £199K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/washi-tape"
last_updated: "2026-07-31T16:39:04.561Z"
locale: en
meta:
description: "Niche score 57/100 · £199K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · £199K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Washi Tape — £199K/yr Amazon UK Niche (2026) - Flapen"
---
# **washi tape**
**Worth a look**
Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 39Growth 19Conversion 59Competition 78Returns 98Price range 0Avg price 16Brand share 86Review moat 75Quality gap 80
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****49%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Review moat**
**Good****511.45**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****£199K**
£199K/yr · 680K searches
**Growth**
**Bad****-12.7%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£5.82**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.12–£10.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, washi tape is a £199K/yr Amazon United Kingdom market (680K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 57/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **washi tape market data**
- **Units sold / yr**
- **25K–30K**
- avg 250–500/product
- **Revenue / yr**
- **£146K–£175K**
- units × avg price
- **Conversion rate**
- **5.0%**
- **Avg BSR**
- **#189**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **7.8%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**34 **▲rising
**Sellers**
**45**
**Top-5 brand share**
**49%**
Top 20: 89%
**Top-5 click share**
**37%**
Top 20: 70%
**Open market**
**46%**
- IEEBEE11% - YUBX11% - Forwaarss10% - YUBBAEX9% - Uskerb7% - JOELELI5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.7% search growth over the last 90 days.
23K18KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/home-garden/washi-tape/trend)
## **Top washi tape search terms**
- **washi tape**474K/yr-14.8%3.0% conv. - **washi tape sets**51K/yr-14.2%3.0% conv. - **washi tape for scrapbooking**19K/yr+33.8%2.4% conv. - **craft tape**19K/yr-20.2%2.5% conv. - **scrapbook tape**16K/yr-7.3%3.9% conv. - **decorative tape**13K/yr-0.8%1.2% conv. - **washi**12K/yr-18.1%0.9% conv. - **washi tapes**9K/yr+8.8%2.5% conv. - **washi tape uk**10K/yr-4.1%3.5% conv. - **wide washi tape**6K/yr-7.4%0.3% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/washi-tape/search-terms)
## **Top washi tape products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£6K6%£12K9%£18K12%£24K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**IEEBEE 55 Rolls Washi Tape Set - Decorative Masking Tape Colored Tape Patterns Adhesive Artists Tapes for Journaling Supplies**IEEBEE**£9.97**4.6★28 rev](https://www.amazon.co.uk/dp/B0FYP2K1GP) [2**Forwaarss 48 Rolls Washi Tape Set - 8mm Wide Colorful Flower Style Design Decorative Masking Tape for DIY Craft Scrapbooking Gift Wrapping**Forwaarss**£7.83**4.5★904 rev](https://www.amazon.co.uk/dp/B07W6LTL39) [3**Uskerb 12 Rolls Washi Tape Set - Galaxy Purple Decorative Masking Tape for Scrapbooking Planners Crafts Journals Bullet Journals Premium Washi Paper Easy to Use**Uskerb**£3.81**4.2★61 rev](https://www.amazon.co.uk/dp/B0D8JCPSXF) [4**Yubbaex Washi Tape Set Decorative Tape Craft Supplies for DIY Bullet Journal Craft Gift Wrapping Scrapbooking (Fromantic 6 Rolls)**YUBBAEX**£4.16**4.6★5,704 rev](https://www.amazon.co.uk/dp/B07YHNJ7NL) [5**JOELELI 20 Rolls Washi Tape Set Floral Masking Washi Tape Decorative Multi-Pattern Washi Tape for DIY Craft Gift Wrapping Festivals Decoration Scrapbooking**JOELELI**£5.87**4.6★181 rev](https://www.amazon.co.uk/dp/B08X47F5JZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**YUBX 60 Rolls Washi Tape Set 10mm Wide Geometric Elegance Skinny Decorative Masking Tapes for Arts DIY Crafts Journals Planners Scrapbook Wrapping (Bygone Days)**YUBX**£10.71**108 rev8mo ago](https://www.amazon.co.uk/dp/B0G2BPJGV7) [**IEEBEE 55 Rolls Washi Tape Set - Decorative Masking Tape Colored Tape Patterns Adhesive Artists Tapes for Journaling Supplies**IEEBEE**£9.97**28 rev8mo ago](https://www.amazon.co.uk/dp/B0FYP2K1GP) [**BINKUOMCG 20 Rolls Vintage Washi Tapes 7mm Wide Retro Arts Decorative Tape Antique Patterns Masking Tape for DIY Scrapbooking Planners Journaling Gift Wrapping (Colorful)**BINKUOMCG**£4.61**10 rev10mo ago](https://www.amazon.co.uk/dp/B0FPQDBH67) [**G4GADGET 10 Rolls Rainbow Washi Sticky Tape Set 1.5cm x 5m Decorative Masking Tapes Assorted Colourful Adhesive Craft Tape for Scrapbooking DIY Planner Journals & Art Projects**G4GADGET**£3.30**47 rev11mo ago](https://www.amazon.co.uk/dp/B0FNKX75CR) [**Lubarion 12 Rolls Purple Washi Tape Set for Creative DIY Projects Scrapbooking and Journaling Vibrant and Durable Decorative Masking Tapes**Lubarion**£3.44**12 rev11mo ago](https://www.amazon.co.uk/dp/B0FMFC1LRQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ARWIG 20 Rolls Washi Tape | Scrapbook Tape | Washi Tape for Scrapbooking | Decorative Tape | Scrapbook Accessories | Scrapbooking Supplies | Coloured Masking Tape for Journal Wrapping(Vintage**ARWIG**£6.49**3.6★**▲ 181%**](https://www.amazon.co.uk/dp/B0F1T9P3MH) [**IEEBEE 55 Rolls Washi Tape Set - Decorative Masking Tape Colored Tape Patterns Adhesive Artists Tapes for Journaling Supplies**IEEBEE**£9.97**4.6★**▲ 180%**](https://www.amazon.co.uk/dp/B0FYP2K1GP) [**YUBX 60 Rolls Washi Tape Set 10mm Wide Geometric Elegance Skinny Decorative Masking Tapes for Arts DIY Crafts Journals Planners Scrapbook Wrapping (Bygone Days)**YUBX**£10.71**4.3★**▲ 117%**](https://www.amazon.co.uk/dp/B0G2BPJGV7) [**Mr. Pen- Washi Tape Set 8 Rolls**Mr. Pen**£4.19**4.7★**▲ 88%**](https://www.amazon.co.uk/dp/B0D586LR47) [**Fyguard 12 Rolls Coloured Masking Tape 15mm x 13m Craft Tape Adhesive Decorative Tape Rainbow Painting Tape for Home Classroom Office DIY Scrapbooking Crafts**Fyguard**£5.61**4.6★**▲ 76%**](https://www.amazon.co.uk/dp/B0DPHJRLK4)
**~~View all trending →~~**
## **What buyers say about washi tape**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**17%
*“Pretty colours”*
**Adhesion/Stickiness**17%
*“Stick well”*
**Quality-Overall**14%
*“Excellent Quality”*
**Value For Money**12%
*“good value for money too”*
**Ease Of Use**10%
*“Easy to use”*
**Design-Overall**7%
*“Great Variety of Designs”*
**Advertised Vs Actual Product**2%
*“Very pleased as advertised”*
**Size-Overall**2%
*“They are a perfect size”*
**Thickness**1%
*“I like that some are thinner”*
**Shape/Style**1%
*“Cute patterns”*
### **What buyers complain about **
**Adhesion/Stickiness**46%
*“Not sticky enough”*
**Size-Overall**8%
*“Too short”*
**Value For Money**7%
*“Not alot on each real bit over priced for what you get sorry guys”*
**Durability**5%
*“break really easily making them useless”*
**Quality-Overall**5%
*“Awful quality”*
**Thickness**2%
*“Fairly thin”*
**Advertised Vs Actual Product**2%
*“Altogether false advertising”*
**Functionality-Overall**2%
*“Doesn't work”*
**Color**2%
*“as well colours aren't nice”*
**Instructions/User Manual/Troubleshooting**1%
*“No instruction”*
### **Top return reasons **
**Adhesion/Stickiness**43%
**Size-Overall**16%
**Functionality-Overall**7%
**Defective Material/Parts**5%
**Durability**4%
**Quality-Overall**4%
**Advertised Vs Actual Product**4%
**Thin**3%
**Color**3%
**Value For Money**2%
## **Common questions**
- **Is washi tape profitable to sell on Amazon United Kingdom?**
- The niche generates £199K/yr across 56 tracked products. 1 of 17 products launched in the last 360 days are still selling. 90-day search growth is -12.7%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the washi tape niche?**
- 34 brands and 45 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 49% of demand.
- **What do buyers complain about in washi tape?**
- Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Value For Money. The return rate is 0.4%.
- **When does demand for washi tape peak?**
- Demand peaks in Jan–Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the washi tape niche?**
- Listings span £2.12–£10.71; the average listing price is £5.82 (sweet spot $15–$100). The average incumbent carries 511 reviews — the moat a new listing must climb.
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