---
title: "Trend — wardrobe - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/wardrobe/trend"
last_updated: "2026-07-31T20:42:08.584Z"
locale: en
meta:
  description: "Niche score 60/100 · £2.7M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · £2.7M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — wardrobe - Flapen"
---

# **wardrobe**

**Worth a look**

Shows a $2.7M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 96Growth 19Conversion 3Competition 84Returns 83Price range 22Avg price 64Brand share 33Review moat 85Quality gap 96

**Market size**

**Incredible****£2.7M**

£2.7M/yr · 7.4M searches

**Quality gap**

**Incredible****3.9★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Great****308.55**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Great****31%**

top-5 click share — an open shelf

**Returns**

**Great****1.6%**

return rate — above 5% kills the launch gate

**Avg price**

**Good****£132.91**

avg listing price — sweet spot $15–$100

**Brand share**

**Okay****85%**

top-5 brand share — brands hold most of the demand

**Price range**

**Bad****£21.96–£372.80**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-11.8%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.3%**

search→purchase rate — share of searches ending in a sale

**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0") [** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")