---
title: "Products — wall paint - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/wall-paint/products"
last_updated: "2026-07-31T13:43:49.176Z"
locale: en
meta:
  description: "Niche score 51/100 · £1.1M/yr market · 2.4M searches/yr · £10.43 avg price. Soft demand (-9.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £1.1M/yr market · 2.4M searches/yr · £10.43 avg price. Soft demand (-9.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — wall paint - Flapen"
---

# **wall paint**

**Worth a look**

Shows low returns (0.5%), but soft demand (-9.4% this quarter) keeps it on the watch list.

Market size 80Growth 20Conversion 54Competition 55Returns 98Price range 41Avg price 37Brand share 49Review moat 23Quality gap 24

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Market size**

**Great****£1.1M**

£1.1M/yr · 2.4M searches

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****4.5%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****75%**

top-5 brand share — brands hold most of the demand

**Price range**

**Okay****£3.31–£22.96**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****£10.43**

avg listing price — sweet spot $15–$100

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****8,412.69**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-9.4%**

90-day search growth — must beat 0% to launch