---
title: "Wall Paint — £1.1M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/wall-paint"
last_updated: "2026-07-31T12:21:46.281Z"
locale: en
meta:
description: "Niche score 51/100 · £1.1M/yr market · 2.4M searches/yr · £10.43 avg price. Soft demand (-9.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £1.1M/yr market · 2.4M searches/yr · £10.43 avg price. Soft demand (-9.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Wall Paint — £1.1M/yr Amazon UK Niche (2026) - Flapen"
---
# **wall paint**
**Worth a look**
Shows low returns (0.5%), but soft demand (-9.4% this quarter) keeps it on the watch list.
Market size 80Growth 20Conversion 54Competition 55Returns 98Price range 41Avg price 37Brand share 49Review moat 23Quality gap 24
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Market size**
**Great****£1.1M**
£1.1M/yr · 2.4M searches
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****75%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****£3.31–£22.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£10.43**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****8,412.69**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-9.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, wall paint is a £1.1M/yr Amazon United Kingdom market (2.4M searches/yr). The top 5 brands hold 75% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wall paint market data**
- **Units sold / yr**
- **100K–125K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **£1.0M–£1.3M**
- units × avg price
- **Conversion rate**
- **4.5%**
- **Avg BSR**
- **#52**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **73%**
- **Out of stock**
- **3.2%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **—flat
**Sellers**
**56**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 90%
**Open market**
**20%**
- KOLOR KINGDOM31% - Artecho22% - KINSPORY10% - Craft Mode7% - INK LAB6% - Crafts 4 ALL5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.4% search growth over the last 90 days.
45K35KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/home-garden/wall-paint/trend)
## **Top wall paint search terms**
- **acrylic paint**989K/yr-6.4%4.5% conv. - **paint**700K/yr-11.1%0.9% conv. - **acrylic paints set**149K/yr-19.6%5.4% conv. - **acrylic paint set**114K/yr-14.4%4.5% conv. - **acrylic paints**104K/yr-14.1%4.8% conv. - **paint set**85K/yr-9.7%2.6% conv. - **paints**76K/yr-14.7%3.5% conv. - **paint for garden ornaments**10K/yr+102.3%1.5% conv. - **outdoor acrylic paint**11K/yr+102.7%1.1% conv. - **clay paint**22K/yr-26.9%4.2% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/wall-paint/search-terms)
## **Top wall paint products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£111K20%£223K30%£334K40%£445K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**KOLOR KINGDOM Acrylic Paint Set 24 Colours Canvas Paints Kit with 3 Paint Brushes for Crafts Kids Paints Paper Rock Painting Wood Ceramic & Fabric Vibrant Colors (24 X 12ML)**KOLOR KINGDOM**£5.84**4.7★9,499 rev](https://www.amazon.co.uk/dp/B08QNJ7KSF) [2**Artecho Acrylic Paints Set 18 Colors 2 Ounce/59ml with 10 Art Brushs Non Toxic Model Paint Waterproof Paint Acrylic Paint Kit for Canvas Crafts Glass Clay Wood Fabric Poster Leather&Rock**Artecho**£11.84**4.7★1,706 rev](https://www.amazon.co.uk/dp/B0D1R3WD1N) [3**Craft Mode Acrylic Paint Set 8 120ml Vibrant Colours Multi-Surface Non-Toxic & Eco-Friendly Smooth Blending & High Pigment Artist-Grade for All Skill Levels Fast-Drying for Canvas Wood Fabric**Craft Mode**£11.00**4.6★149 rev](https://www.amazon.co.uk/dp/B0DPL1GLTZ) [4**Artecho Acrylic Paint 18 Colors 2 Ounce/59ml Acrylic Paints Set for Adults Non Toxic Waterproof Paint Kit for Canvas Crafts Glass Model Clay Wood Fabric Poster Leather&Rock**Artecho**£10.87**4.6★10,202 rev](https://www.amazon.co.uk/dp/B07S52VL2F) [5**Artecho Acrylic Paints Set 48 Colors 2 Ounce/59ml with 10 Art Brushs Non Toxic Model Paint Waterproof Paint Acrylic Paint Kit for Canvas Crafts Glass Clay Wood Fabric Poster Leather&Rock**Artecho**£18.62**4.7★67 rev](https://www.amazon.co.uk/dp/B0CW33RCMZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KINSPORY Acrylic Paint Set 12 x 60 ml - Water-Resistant Assorted Colors for Beginners Artists Kids - Multi-Surface Art Supplies for Canvas Wood Rocks**KINSPORY**£8.40**507 rev1y ago](https://www.amazon.co.uk/dp/B0FCS77HVZ) [**KINSPORY Acrylic Paint Set 24 x 60 ml with 12 Brushes and Palette - Water-Resistant Assorted Colors for Beginners Artists Kids - Multi-Surface Art Supplies for Canvas Wood Rocks**KINSPORY**£13.88**507 rev1y ago](https://www.amazon.co.uk/dp/B0FCS45G7S) [**KINSPORY Acrylic Paint Set 12 x 36 ml - Water-Resistant Assorted Colors for Beginners Artists Kids - Multi-Surface Art Supplies for Canvas Wood Rocks**KINSPORY**£5.84**694 rev1y ago](https://www.amazon.co.uk/dp/B0F9DZP4BY) [![fantastory Acrylic Paint Set 18 Classic Colors (60ml) with 12 Brushes Professional Craft Thick Paints Kits for Adults Canvas Wood Fabric Ceramic Rock Painting Supplies [Professional Series]](https://m.media-amazon.com/images/I/5135vltqrxL.jpg)**fantastory Acrylic Paint Set 18 Classic Colors (60ml) with 12 Brushes Professional Craft Thick Paints Kits for Adults Canvas Wood Fabric Ceramic Rock Painting Supplies \[Professional Series\]**fantastory**£13.69**3,234 rev1y ago](https://www.amazon.co.uk/dp/B0F6T9W8VM) [**WINSONS Acrylic Paints Set - 24 Colours Fabric Paint for Canvas Ceramic Crafts Fabric Wood Paper Rock Painting - Non Toxic Vibrant Pigments for Beginners Students - Art Supplies (12ml Each)**WINSONS**£7.64**193 rev1y ago](https://www.amazon.co.uk/dp/B0F4RDCS8W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**fantastory Acrylic Paint Set 18 Tubes × 36 ml; Excellent Coverage High Light Fastness Waterproof Acrylic Paint with Additional White & Gold for Canvas Wood Ceramics Models Artists**fantastory**£10.73**4.6★**▲ 295%**](https://www.amazon.co.uk/dp/B0DQZL7S4M) [**KINSPORY Acrylic Paint Set 24 x 60 ml with 12 Brushes and Palette - Water-Resistant Assorted Colors for Beginners Artists Kids - Multi-Surface Art Supplies for Canvas Wood Rocks**KINSPORY**£13.88**4.5★**▲ 240%**](https://www.amazon.co.uk/dp/B0FCS45G7S) [**Artecho Acrylic Paints Set 48 Colors 2 Ounce/59ml with 10 Art Brushs Non Toxic Model Paint Waterproof Paint Acrylic Paint Kit for Canvas Crafts Glass Clay Wood Fabric Poster Leather&Rock**Artecho**£18.62**4.7★**▲ 233%**](https://www.amazon.co.uk/dp/B0CW33RCMZ) [**Artecho Acrylic Paint Set - 24 Colors 2 Oz/59ml Basic Acrylic Paint for Art Crafts Canvas Fabric Wood Leather & Stone**Artecho**£14.63**4.6★**▲ 185%**](https://www.amazon.co.uk/dp/B07S3Z7433) [![fantastory Acrylic Paint Set 18 Classic Colors (60ml) with 12 Brushes Professional Craft Thick Paints Kits for Adults Canvas Wood Fabric Ceramic Rock Painting Supplies [Professional Series]](https://m.media-amazon.com/images/I/5135vltqrxL.jpg)**fantastory Acrylic Paint Set 18 Classic Colors (60ml) with 12 Brushes Professional Craft Thick Paints Kits for Adults Canvas Wood Fabric Ceramic Rock Painting Supplies \[Professional Series\]**fantastory**£13.69**4.7★**▲ 149%**](https://www.amazon.co.uk/dp/B0F6T9W8VM)
**~~View all trending →~~**
## **What buyers say about wall paint**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**23%
*“Bright colours”*
**Value For Money**19%
*“Good Value”*
**Quality-Overall**17%
*“Great for garden items”*
**Paint Quality**16%
*“Good paint”*
**Engraving/Paint/Sublimation**4%
*“Great paint”*
**Ease Of Use**3%
*“Easy to use”*
**Coverage**2%
*“Good coverage”*
**Gifting Purpose**2%
*“Made a good present”*
**Advertised Vs Actual Product**2%
*“Exactly as described”*
**Moist/Dry**1%
*“dried quickly”*
### **What buyers complain about **
**Paint Quality**32%
*“Problem paint”*
**Color**13%
*“The colours chosen were poor”*
**Quality-Overall**9%
*“Poor quality”*
**Size-Overall**7%
*“Small tubes”*
**Thickness**3%
*“is very thin”*
**Smell**3%
*“Smells very peculiar”*
**Coverage**2%
*“Not good coverage”*
**Ease Of Cleaning**2%
*“Cleaning can be a tad messy”*
**Brightness/Shine/Glow**2%
*“Dries shiny as if there is too much PVA in it”*
**Water Resistance**2%
*“Not waterproof, as stated”*
### **Top return reasons **
**Paint Quality**35%
**Size-Overall**14%
**Color**11%
**Value For Money**6%
**Quality-Overall**6%
**Advertised Vs Actual Product**5%
**Functionality-Overall**4%
**Compatibility-Overall**4%
**Defective Material/Parts**3%
**Leak-Proof**2%
## **Common questions**
- **Is wall paint profitable to sell on Amazon United Kingdom?**
- The niche generates £1.1M/yr across 26 tracked products. 90-day search growth is -9.4%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the wall paint niche?**
- 15 brands and 56 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in wall paint?**
- Top complaints mined from reviews: Paint Quality, Color, Quality-Overall. The return rate is 0.5%.
- **When does demand for wall paint peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the wall paint niche?**
- Listings span £3.31–£22.96; the average listing price is £10.43 (sweet spot $15–$100). The average incumbent carries 8,413 reviews — the moat a new listing must climb.
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