---
title: "Wadding — £163K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/wadding"
last_updated: "2026-07-31T12:22:44.361Z"
locale: en
meta:
description: "Niche score 42/100 · £163K/yr market · 280K searches/yr · £9.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £163K/yr market · 280K searches/yr · £9.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wadding — £163K/yr Amazon UK Niche (2026) - Flapen"
---
# **wadding**
**Skip it**
Soft demand (-21.7% this quarter) — this niche doesn't clear our bar today.
Market size 34Growth 14Conversion 66Competition 22Returns 97Price range 28Avg price 32Brand share 50Review moat 81Quality gap 35
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****384.29**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.9%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****75%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£163K**
£163K/yr · 280K searches
**Avg price**
**Okay****£9.88**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£5.48–£18.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-21.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, wadding is a £163K/yr Amazon United Kingdom market (280K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Feb–Nov. Verdict: Skip it — 42/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wadding market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£148K–£198K**
- units × avg price
- **Conversion rate**
- **5.9%**
- **Avg BSR**
- **#329**
- **Page quality**
- **0%**
- **Prime**
- **79%**
- **Sponsored**
- **71%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**13 **▲rising
**Sellers**
**17**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**19%**
- Finest-Filters29% - Swincraft223% - SHJKBST9% - Lawei7% - Szfanyangxuan7% - Generic6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -21.7% search growth over the last 90 days.
7K5KSpike '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Nov · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/home-garden/wadding/trend)
## **Top wadding search terms**
- **wadding for quilting**61K/yr-21.4%4.6% conv. - **wadding**54K/yr-19.3%3.9% conv. - **batting for quilting uk**25K/yr-8.9%4.5% conv. - **batting**21K/yr-17.4%4.0% conv. - **wadding for upholstery**19K/yr-17.9%4.2% conv. - **quilt batting**11K/yr-15.3%3.7% conv. - **polyester wadding**10K/yr-31.2%4.2% conv. - **wadding for sewing**11K/yr-40.8%3.3% conv. - **cotton batting**9K/yr-16.6%2.8% conv. - **upholstery wadding**8K/yr-12.4%4.2% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/wadding/search-terms)
## **Top wadding products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£16K20%£33K30%£49K40%£65K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Polyester Wadding Fire Retardant Hypoallergenic 27 Wide Polyester Wadding Roll for Quilting Bedding Cushions Upholstery Sewing Padding & Crafts (Weight: 135gsm/4oz 2 Meter)**Finest-Filters**£8.08**4.6★795 rev](https://www.amazon.co.uk/dp/B0D47G3V75) [2**Polyester Wadding Dacron Upholstery Quilting 70gsm / 2oz - 60 / 152cm Wide 1mtr - 100cm x 150cm**Swincraft2**£6.00**4.5★429 rev](https://www.amazon.co.uk/dp/B010DPS8DM) [3**72x90in/1.8x2.3m Soft Natural Cotton Sewing Batting for Quilts 100% Cotton**SHJKBST**£18.75**4.6★78 rev](https://www.amazon.co.uk/dp/B0FK28XD9D) [4**Lawei Natural Cotton Batting 72x90 inch for Quilting Soft Needle-Punched Craft Fabric for Wearable Arts Machine Washable Quilt Wadding with Low Shrinkage (1.82x2.3m)**Lawei**£15.13**4.6★671 rev](https://www.amazon.co.uk/dp/B07TVBJV3V) [5**Polyester Wadding High Loft 2oz 4oz 6oz Batting White 54 Quilting Upholstery Dracon Sold by: Half Metre Metre 3 Metres (4oz Metre 100cm x 140cm)**Generic**£5.48**4.6★186 rev](https://www.amazon.co.uk/dp/B0CS3Z4N5Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FROSHKAR Natural Cotton Wadding for Quilting Sewing Crafting & DIY 150 g/m Lightweight Low-Loft Cotton Batting Soft All Season Quilt Wadding 182 x 228cm (72 x 90)**FROSHKAR**£16.15**33 rev5mo ago](https://www.amazon.co.uk/dp/B0GL9VK6WH) [**72x90in/1.8x2.3m Soft Natural Cotton Sewing Batting for Quilts 100% Cotton**SHJKBST**£18.75**78 rev1y ago](https://www.amazon.co.uk/dp/B0FK28XD9D) [**Fire Retardant Hypoallergenic Polyester Wadding Roll 135cm x 2m for Quilting Bedding Cushions Upholstery Sewing Padding & Crafts200g/m**Szfanyangxuan**£11.99**56 rev1y ago](https://www.amazon.co.uk/dp/B0DZM7M3KW) [**Fire Retardant Hypoallergenic Polyester Wadding Roll 68cm x 2m for Quilting Bedding Cushions Upholstery Sewing Padding & Crafts200g/m**Szfanyangxuan**£9.77**56 rev1y ago](https://www.amazon.co.uk/dp/B0DZMCJ2C2) [**TheOwnas Fire-Retardant Polyester Wadding 2 Meter | 135gsm/4oz | 29 Wide | Hypoallergenic Washable Quilt Batting for Upholstery Crafts Sewing Padding & Insulation.**TheOwnas**£7.63**39 rev1y ago](https://www.amazon.co.uk/dp/B0DPJK3VC1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FROSHKAR Natural Cotton Wadding for Quilting Sewing Crafting & DIY 150 g/m Lightweight Low-Loft Cotton Batting Soft All Season Quilt Wadding 182 x 228cm (72 x 90)**FROSHKAR**£16.15**4.9★**▲ 373%**](https://www.amazon.co.uk/dp/B0GL9VK6WH) [**Compressed Fleece Wadding 150cm Wide Sewing Quilting Crafting By The Metre Heat Insulation 150gsm Material for Gloves Mats Patchwork Bags (1 Metre)**The Fabric Guys**£6.61**4.2★**▲ 353%**](https://www.amazon.co.uk/dp/B0D18578KQ) [**Fire Retardant Hypoallergenic Polyester Wadding Roll 135cm x 2m for Quilting Bedding Cushions Upholstery Sewing Padding & Crafts200g/m**Szfanyangxuan**£11.99**4.5★**▲ 74%**](https://www.amazon.co.uk/dp/B0DZM7M3KW) [**TheOwnas Fire-Retardant Polyester Wadding 2 Meter | 135gsm/4oz | 29 Wide | Hypoallergenic Washable Quilt Batting for Upholstery Crafts Sewing Padding & Insulation.**TheOwnas**£7.63**4.6★**▲ 47%**](https://www.amazon.co.uk/dp/B0DPJK3VC1) [**Polyester Wadding Dacron Upholstery Quilting 200gsm 6oz 60inch 152cm Wide 1mtr 150cm x 100cm**CRS Fur Fabrics**£7.64**4.5★**▲ 36%**](https://www.amazon.co.uk/dp/B092D8V1Q8)
**~~View all trending →~~**
## **What buyers say about wadding**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“Good Quality”*
**Value For Money**12%
*“Excellent value”*
**Advertised Vs Actual Product**10%
*“It is better than expected”*
**Thickness**8%
*“Its a very uniform thickness too”*
**Soft Feel**7%
*“Its soft to the touch”*
**Stitch/Finish/Polish**6%
*“Easy to machine stitch through”*
**Material Quality**4%
*“Overall, it is a reliable and high-quality material that adds a comfortable, natural feel to any handmade creation”*
**Upholstery/Fabric Quality**3%
*“Excellent fabric”*
**Ease Of Use**3%
*“Easy to use”*
**Washability**3%
*“Doesn't frill, stays intact and has survived a light spin in the washing machine”*
### **What buyers complain about **
**Thickness**23%
*“A little thinner than my usual bamboo batting”*
**Quality-Overall**12%
*“it is complete rubbish”*
**Soft Feel**7%
*“Not as soft as I thought it would be be as its going to be sandwiched between fabric doesnt really matter”*
**Value For Money**4%
*“a bit more expensive”*
**Upholstery/Fabric Quality**3%
*“rubbish polyester wadding”*
**Hard Feel**3%
*“Poor quality, thin and rough”*
**Functionality-Overall**3%
*“it does nothing”*
**Fluffiness**1%
*“It is fairly low loft. not thick and fluffy”*
### **Top return reasons **
**Thin**30%
**Thickness**16%
**Advertised Vs Actual Product**10%
**Material Quality**9%
**Size-Overall**8%
**Value For Money**7%
**Quality-Overall**5%
**Weight Light**2%
**Defective Material/Parts**2%
**Weight Heavy**2%
## **Common questions**
- **Is wadding profitable to sell on Amazon United Kingdom?**
- The niche generates £163K/yr across 14 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -21.7%. Flapen's verdict: Skip it (42/100).
- **How competitive is the wadding niche?**
- 13 brands and 17 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in wadding?**
- Top complaints mined from reviews: Thickness, Quality-Overall, Soft Feel. The return rate is 0.5%.
- **When does demand for wadding peak?**
- Demand peaks in Feb–Nov; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the wadding niche?**
- Listings span £5.48–£18.75; the average listing price is £9.88 (sweet spot $15–$100). The average incumbent carries 384 reviews — the moat a new listing must climb.
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