---
title: "Visitors Book — £90K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/visitors-book"
last_updated: "2026-07-31T12:22:05.017Z"
locale: en
meta:
description: "Niche score 50/100 · £90K/yr market · 80K searches/yr · £12.40 avg price. A small market ($90K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £90K/yr market · 80K searches/yr · £12.40 avg price. A small market ($90K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Visitors Book — £90K/yr Amazon UK Niche (2026) - Flapen"
---
# **visitors book**
**Worth a look**
Shows low returns (0.4%), but a small market ($90K/yr) keeps it on the watch list.
Market size 23Growth 24Conversion 83Competition 42Returns 98Price range 41Avg price 53Brand share 58Review moat 88Quality gap 33
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****244.65**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****9.1%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Good****£12.40**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****£7.60–£20.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-2.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£90K**
£90K/yr · 80K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, visitors book is a £90K/yr Amazon United Kingdom market (80K searches/yr). The top 5 brands hold 70% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **visitors book market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£74K–£99K**
- units × avg price
- **Conversion rate**
- **9.1%**
- **Avg BSR**
- **#142**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **85%**
- **Out of stock**
- **3.0%**
- **Avg brand age**
- **102 months**
- **Avg seller age**
- **212 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**53**
**Top-5 brand share**
**70%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 100%
**Open market**
**21%**
- Pukka Pad19% - Concord13% - VSafety13% - Esposti12% - The Useful Co.12% - ARPAN9%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.1% search growth over the last 90 days.
2K1KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/home-garden/visitors-book/trend)
## **Top visitors book search terms**
- **visitors book**45K/yr+6.7%6.1% conv. - **visitors book sign in and out**20K/yr-14.5%4.8% conv. - **visitor book**15K/yr-10.4%4.8% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/visitors-book/search-terms)
## **Top visitors book products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£5K10%£9K15%£14K20%£18K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pukka Pad Bloom A4 Visitors Book 96 Pages with 768 Entry Spaces Includes Record Date Name Address and Comment Fields 120 GSM Paper Cream**Pukka Pad**£8.10**4.6★266 rev](https://www.amazon.co.uk/dp/B09P4CP53Q) [2**Pukka Pad Concord Visitors Record Book Refillable 3 Ring Binder with 50 Sheets 2000 Entry Spaces Black**Concord**£14.09**4.6★255 rev](https://www.amazon.co.uk/dp/B000J6B658) [3**V Safety Professional Visitor Book Refill with 100 Badge Inserts (90 x 60mm) - GDPR Compliant Sign-in System for Reception Areas - 10 Passes per Page with Health & Safety Information**VSafety**£10.87**4.4★120 rev](https://www.amazon.co.uk/dp/B07QGW47WK) [4**Esposti Visitors Guest Record Book - Hard Back Cover - 720 Entries Capacity - Black - 270mm x 200mm**Esposti**£10.18**4.6★253 rev](https://www.amazon.co.uk/dp/B003O1XADG) [5**Useful Co. Classic Blue Guest Book Guest Book Alternative for Party Sign in Book Vacation Home Funeral Guest Book Hardbound Guestbook Leather Cover 112 Pages 24.9 x 19.8 cm - Blue**The Useful Co.**£8.80**4.6★468 rev](https://www.amazon.co.uk/dp/B0CKRG3F6W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**1 Pcs Visitor Log Book A4 Visitors Book Sign in and Out 64 Pages Address Book Hardback Guest BookFor Business Offices School Tracking 2112 Entries Blue**BEIMEIII**£7.60**5 rev7mo ago](https://www.amazon.co.uk/dp/B0G519SVSF) [**2 Pcs Visitor Log Book A4 Visitors Book Sign in and Out 64 Pages Each Address Book Hardback Guest BookFor Business Offices School Tracking 4224 Entries Blue**BEIMEIII**£10.65**5 rev7mo ago](https://www.amazon.co.uk/dp/B0G51SDSCM) [**Useful Co. Visitors Book Sign In And Out For Business Hardback Visitor Guest Signing In And Out Book For Guest Information Home Airbnb Visitors Open House Registration Log Black (26 x 19.5 cm)**The Useful Co.**£12.13**17 rev1y ago](https://www.amazon.co.uk/dp/B0FDB4TF99) [**Useful Co. Classic Blue Guest Book Guest Book Alternative for Party Sign in Book Vacation Home Funeral Guest Book Hardbound Guestbook Leather Cover 112 Pages 24.9 x 19.8 cm - Blue**The Useful Co.**£8.80**468 rev2y ago](https://www.amazon.co.uk/dp/B0CKRG3F6W) [**Arpan Personalised Visitor Book Guest Register for Business Office Schools & Hotels | Visitors Book Hardback Sign in and Out Comments Book & Personalised Guest Book (Black - Custom Text)**ARPAN**£12.27**58 rev3y ago](https://www.amazon.co.uk/dp/B0BW6J9NVS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**1 Pcs Visitor Log Book A4 Visitors Book Sign in and Out 64 Pages Address Book Hardback Guest BookFor Business Offices School Tracking 2112 Entries Blue**BEIMEIII**£7.60**4.8★**▲ 152%**](https://www.amazon.co.uk/dp/B0G519SVSF) [**Cherry NCR Confidential Visitor Sign in NCR Duplicate Refill Pack A4 50 Sets for Binder Carbonless**Cherry Printers**£12.54**4.5★**▲ 49%**](https://www.amazon.co.uk/dp/B07FVXHQP4) [**Esposti Visitors Book | Guest Record | Client Signing In | Comments Book for Guests |Tan Leather Feel Cover | 600 Entries | 265 x 195mm**Esposti**£14.37**4.5★**▲ 49%**](https://www.amazon.co.uk/dp/B0016MDJTA) [**Useful Co. Classic Blue Guest Book Guest Book Alternative for Party Sign in Book Vacation Home Funeral Guest Book Hardbound Guestbook Leather Cover 112 Pages 24.9 x 19.8 cm - Blue**The Useful Co.**£8.80**4.6★**▲ 40%**](https://www.amazon.co.uk/dp/B0CKRG3F6W) [**Durable Visitor Book 100 Refill Pack - GDPR Visitors Signing In Book - Includes 100 Perforated 90 x 60 mm Badge Maker Inserts - Refill for Durable Visitor Book**Durable**£19.61**4.1★**▲ 35%**](https://www.amazon.co.uk/dp/B000J6BQSK)
**~~View all trending →~~**
## **What buyers say about visitors book**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“Considering the quality the price is extremely reasonable”*
**Value For Money**21%
*“At £12.99, I think it's good value for money considering the overall quality”*
**Paper Quality**9%
*“Superior Paper Quality: The 100g offset paper is a standout”*
**Color**6%
*“as is the colour for me”*
**Design-Overall**5%
*“Simple design”*
**Advertised Vs Actual Product**5%
*“item appears as advertised”*
**Compatibility-Overall**5%
*“Perfect for air b and b”*
**Leather Quality**4%
*“Nice quality leather like hardback book for signatures”*
**Size-Overall**4%
*“Good size”*
**Document Organizing/Classification**3%
*“excellent record keeping”*
### **What buyers complain about **
**Value For Money**28%
*“Bit expensive”*
**Size-Overall**17%
*“much much smaller than it looks in tha photos”*
**Advertised Vs Actual Product**17%
*“doesnt state that on the cover”*
**Print Quality**6%
*“Two stars because it doesn't have a separation sheet to prevent copying through to every page and the sign out page is obscured as soon as one page is filled and turned over”*
**Design-Overall**6%
*“Thoughtless design”*
**Ease Of Use**3%
*“cumbersome unlike some we've had to use”*
### **Top return reasons **
**Size-Overall**48%
**Certifications**13%
**Quality-Overall**9%
**Thin**7%
**Paper Quality**4%
**Design-Overall**4%
**Advertised Vs Actual Product**4%
**Compatibility-Overall**4%
**Defective Material/Parts**4%
**Flatness**2%
## **Common questions**
- **Is visitors book profitable to sell on Amazon United Kingdom?**
- The niche generates £90K/yr across 20 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -2.1%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the visitors book niche?**
- 11 brands and 53 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in visitors book?**
- Top complaints mined from reviews: Value For Money, Size-Overall, Advertised Vs Actual Product. The return rate is 0.4%.
- **When does demand for visitors book peak?**
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- **What does it cost to enter the visitors book niche?**
- Listings span £7.60–£20.22; the average listing price is £12.40 (sweet spot $15–$100). The average incumbent carries 245 reviews — the moat a new listing must climb.
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