---
title: "Viners Cutlery Set — £112K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/viners-cutlery-set"
last_updated: "2026-07-31T18:49:09.815Z"
locale: en
meta:
description: "Niche score 44/100 · £112K/yr market · 163K searches/yr · £25.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £112K/yr market · 163K searches/yr · £25.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Viners Cutlery Set — £112K/yr Amazon UK Niche (2026) - Flapen"
---
# **viners cutlery set**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 27Growth 19Conversion 33Competition 46Returns 86Price range 92Avg price 95Brand share 0Review moat 83Quality gap 50
**Avg price**
**Incredible****£25.75**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£12.26–£91.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****342**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****£112K**
£112K/yr · 163K searches
**Growth**
**Bad****-12.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, viners cutlery set is a £112K/yr Amazon United Kingdom market (163K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **viners cutlery set market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£103K–£129K**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#158**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **48%**
- **Out of stock**
- **8.0%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▼falling
**Sellers**
**30**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 99%
**Open market**
**0%**
- Viners96% - Amefa4% - ZBXSNK1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.9% search growth over the last 90 days.
7K5KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/uk/home-garden/viners-cutlery-set/trend)
## **Top viners cutlery set search terms**
- **viners cutlery set**101K/yr-12.8%2.2% conv. - **viners cutlery**33K/yr-22.2%1.7% conv. - **cutlery set viners**10K/yr+22.4%3.5% conv. - **amefa cutlery**8K/yr+2.3%0.8% conv. - **amefa cutlery set**7K/yr-32.6%0.8% conv. - **oneida cutlery**4K/yr-11.3%0.0% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/viners-cutlery-set/search-terms)
## **Top viners cutlery set products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£4K8%£9K12%£13K16%£18K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Viners Tabac Cutlery Set | 18/0 Stainless Steel | Set of 16 Pieces | Silver Mirror Finish | Serves 4 | Dishwasher Safe | Gift Box**Viners**£17.50**4.5★609 rev](https://www.amazon.co.uk/dp/B00DVL31MY) [2**Viners Everyday Glisten Cutlery Set | 18/0 Stainless Steel | 16 Pieces | Serves 4 | Hammered Square Edge Handles | Mirror Polish**Viners**£12.26**4.7★301 rev](https://www.amazon.co.uk/dp/B082J9YLF5) [3**Viners Sicily 16 Pieces Cutlery Set |18/0 Stainless Steel | Teardrop Spoon Shape Mirror Polish | Serves 4 | Dishwasher Safe**Viners**£16.38**4.6★113 rev](https://www.amazon.co.uk/dp/B0FSLCCZKH) [4**Viners Glamour 24 Piece Cutlery Set | 18.0 Stainless Steel | Hammered Texture with Mirror Polish | Serves 6 | Dishwasher Safe**Viners**£29.71**4.7★548 rev](https://www.amazon.co.uk/dp/B00WUETIWA) [5**Viners Tabac Cutlery Set | 18/0 Stainless Steel | Set of 26 Pieces | Silver Mirror Finish | Serves 6 | Dishwasher Safe | Gift Box**Viners**£31.67**4.5★609 rev](https://www.amazon.co.uk/dp/B00J21X9U6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ZBXSNK 32Pcs Cutlery Set Heavy Duty Stainless Steel Cutlery Sets for 8 People Include Knives Forks Spoons Teaspoons Smooth and Burr-Free Dishwasher Safe Mirror Polished Cuttlery for Kitchen**ZBXSNK**£18.23**8 rev4mo ago](https://www.amazon.co.uk/dp/B0GS22DC68) [**Viners Sicily 16 Pieces Cutlery Set |18/0 Stainless Steel | Teardrop Spoon Shape Mirror Polish | Serves 4 | Dishwasher Safe**Viners**£16.38**113 rev10mo ago](https://www.amazon.co.uk/dp/B0FSLCCZKH) [**Viners Sardinia 20 Piece Cutlery Set |18/0 Stainless Steel | Square Handles | Serves 4 + 4 Steak Knives | Dishwasher Safe**Viners**£17.76**113 rev10mo ago](https://www.amazon.co.uk/dp/B0FSKC3FFV) [**Viners Windsor 18/0 16 PCE Cutlery Set Giftbox**Viners**£19.19**31 rev3y ago](https://www.amazon.co.uk/dp/B0CB6K9G7M) [**Viners Everyday Purity Cutlery Set |18/0 Stainless Steel | Set of 24 Pieces | Silver Mirror Finish | Serves 6 | Dishwasher Safe | Gift Box**Viners**£20.55**178 rev3y ago](https://www.amazon.co.uk/dp/B0BWS1QKFP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ZBXSNK 32Pcs Cutlery Set Heavy Duty Stainless Steel Cutlery Sets for 8 People Include Knives Forks Spoons Teaspoons Smooth and Burr-Free Dishwasher Safe Mirror Polished Cuttlery for Kitchen**ZBXSNK**£18.23**3.9★**▲ 431%**](https://www.amazon.co.uk/dp/B0GS22DC68) [**Viners Tabac 16 Piece Stainless Steel Cutlery Set Plus 4 Free Teaspoons and 4 Free Soup Spoons**Viners**£20.58**4.4★**▲ 96%**](https://www.amazon.co.uk/dp/B01EZADL1K) [**Viners Everyday Purity Cutlery Set | 18/0 Stainless Steel | Set of 16 Pieces | Silver Mirror Finish | Serves 4 | Dishwasher Safe | Gift Box**Viners**£17.99**4.3★**▲ 47%**](https://www.amazon.co.uk/dp/B082JBM2G9) [**Amefa ECLAT Kaleidoscope 24 Piece Coloured Cutlery Set for 6 Stainless Steel Knives Forks Spoons Multi-Colour Handles Dishwasher Safe**Amefa**£22.29**4.6★**▲ 46%**](https://www.amazon.co.uk/dp/B00NM8Z59I) [**Amefa Monogram Sure 16 Piece Cutlery Set for 4 Fine Quality Stainless Steel Polished Finish Dishwasher Safe 25 Year Guarantee**Amefa**£12.71**4.6★**▲ 44%**](https://www.amazon.co.uk/dp/B004VJZI9Y)
**~~View all trending →~~**
## **What buyers say about viners cutlery set**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**40%
*“Good quality”*
**Value For Money**18%
*“Value for money”*
**Weight Light**7%
*“Nice balanced comfy weight”*
**Strength**6%
*“they are not flimsy”*
**Durability**6%
*“durable in the hand”*
**Design-Overall**4%
*“Sturdy and attractive design”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Color**2%
*“fantastic bright colourful love them”*
**Comfort-Overall**1%
*“Looks great and feels good when using them”*
**Sharpness**1%
*“knives very sharp”*
### **What buyers complain about **
**Rusts/Corrodes**25%
*“Rust”*
**Quality-Overall**10%
*“Not as good as expected”*
**Value For Money**8%
*“Frustrating considering the price”*
**Strength**7%
*“Flimsy”*
**Smell**5%
*“You smell and taste them”*
**Durability**5%
*“No Continuity”*
**Weight Light**4%
*“seem a bit lighter weight than the older ones for some reason”*
**Shape/Style**3%
*“Shape of table spoons are too curved”*
**Sharpness**3%
*“plus Ive never seen knives as dull as these ones”*
**Ease Of Use**3%
*“getting them out of the packaging was very difficult because I have problems with my hands”*
### **Top return reasons **
**Quality-Overall**31%
**Size-Overall**14%
**Rusts/Corrodes**9%
**Weight Light**7%
**Strength**6%
**Shape/Style**5%
**Compatibility-Overall**4%
**Advertised Vs Actual Product**3%
**Design-Overall**3%
**Thin**3%
## **Common questions**
- **Is viners cutlery set profitable to sell on Amazon United Kingdom?**
- The niche generates £112K/yr across 21 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -12.9%. Flapen's verdict: Skip it (44/100).
- **How competitive is the viners cutlery set niche?**
- 3 brands and 30 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in viners cutlery set?**
- Top complaints mined from reviews: Rusts/Corrodes, Quality-Overall, Value For Money. The return rate is 1.5%.
- **When does demand for viners cutlery set peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the viners cutlery set niche?**
- Listings span £12.26–£91.37; the average listing price is £25.75 (sweet spot $15–$100). The average incumbent carries 342 reviews — the moat a new listing must climb.
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