---
title: "Trend — vermiculite - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/vermiculite/trend"
last_updated: "2026-07-31T12:20:37.626Z"
locale: en
meta:
  description: "Niche score 47/100 · £281K/yr market · 175K searches/yr · £13.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 47/100 · £281K/yr market · 175K searches/yr · £13.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — vermiculite - Flapen"
---

# **vermiculite**

**Skip it**

Soft demand (-37.7% this quarter) — this niche doesn't clear our bar today.

Market size 50Growth 6Conversion 94Competition 22Returns 99Price range 65Avg price 63Brand share 36Review moat 60Quality gap 27

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****11.8%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****£5.05–£33.71**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****£13.56**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****1,107.58**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****£281K**

£281K/yr · 175K searches

**Brand share**

**Okay****83%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****74%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-37.7%**

90-day search growth — must beat 0% to launch