---
title: "Vax Filters — £32K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/vax-filters"
last_updated: "2026-07-31T11:27:39.128Z"
locale: en
meta:
description: "Niche score 34/100 · £32K/yr market · 37K searches/yr · £9.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · £32K/yr market · 37K searches/yr · £9.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Vax Filters — £32K/yr Amazon UK Niche (2026) - Flapen"
---
# **vax filters**
**Skip it**
Prices mostly outside the sweet spot ($5.77–$15.47) — this niche doesn't clear our bar today.
Market size 8Growth 18Conversion 83Competition 14Returns 86Price range 5Avg price 30Brand share 32Review moat 71Quality gap 28
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****662**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****£9.57**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-14.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****83%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£32K**
£32K/yr · 37K searches
**Price range**
**Bad****£5.77–£15.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, vax filters is a £32K/yr Amazon United Kingdom market (37K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 34/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vax filters market data**
- **Units sold / yr**
- **4K–5K**
- avg 500–750/product
- **Revenue / yr**
- **£38K–£48K**
- units × avg price
- **Conversion rate**
- **9.0%**
- **Avg BSR**
- **#68**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **80%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **197 days**
## **Competition & brand share**
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▲rising
**Sellers**
**22**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**83%**
Top 20: 100%
**Open market**
**10%**
- For Vax52% - Leadaybetter11% - JOYVOX11% - Benfosh6% - Fayerkar5% - UTP4% - Open — no brand owns it (3 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 86 weeks — -14.3% search growth over the last 90 days.
900700Spike '25 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/uk/home-garden/vax-filters/trend)
## **Top vax filters search terms**
- **vax filter replacement**11K/yr-25.5%8.6% conv. - **vax filters**6K/yr+12.2%3.2% conv. - **vax hoover filter**7K/yr-12.4%8.5% conv. - **vax filter**5K/yr-26.9%6.3% conv. - **vax air stretch pet max filter**3K/yr-4.0%19.8% conv. - **vax type 90 filter**3K/yr-18.1%19.1% conv. - **vax filter kit type 90**3K/yr-6.9%17.5% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/vax-filters/search-terms)
## **Top vax filters products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£5K30%£10K45%£14K60%£19K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pre Motor & Post Motor Vax Hoover Filters For Vax Type 90 Filter Kit**For Vax**£7.59**4.6★2,770 rev](https://www.amazon.co.uk/dp/B07GCPPZJC) [2**Replacement Filter for Vax Blade 4 Cordless Vacuum Cleaner 1PCS Washable Accessory 12cm Diameter Compatible With Vax Blade 3 Stick**JOYVOX**£6.40**4.6★199 rev](https://www.amazon.co.uk/dp/B0D4QWDSXQ) [3**Leadaybetter 2pack Type 90 HEPA Filter Kit For Vax Zoom & Zoom Pet Series**Leadaybetter**£11.55**4.6★1,185 rev](https://www.amazon.co.uk/dp/B07L1QW335) [4**Benfosh Pre & Post Motor Type 90 Filter for Vax Mach Air Lift Stretch for Vax Zoom & Zoom Pet Series Vacuum Cleaner hoover**Benfosh**£6.73**4.5★161 rev](https://www.amazon.co.uk/dp/B0C24B8LMP) [5**Fayerkar Type 90 Filters for Vax Mach Air Lift Stretch Pet Max Hoover Vacuum Cleaner 3 Pack Premium Pre & Post Motor HEPA Filter Set Replacement Kit for Vax**Fayerkar**£13.28**4.8★44 rev](https://www.amazon.co.uk/dp/B0CPFJRCHN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Type90 Compatible Replacement Filter Set (Finest-Filters) for Vax Vacuum Cleaners Type 90 Pre & Post Motor Filters High Performance & Cost-Effective Alternative | Packs of 1/2 (1 x Filter Set)**Finest-Filters**£7.03**28 rev10mo ago](https://www.amazon.co.uk/dp/B0FRNF691N) [**Replacement Filter for Vax Blade 4 Cordless Vacuum Cleaner 1PCS Washable Accessory 12cm Diameter Compatible With Vax Blade 3 Stick**JOYVOX**£6.40**199 rev2y ago](https://www.amazon.co.uk/dp/B0D4QWDSXQ) [**Fayerkar Type 90 Filters for Vax Mach Air Lift Stretch Pet Max Hoover Vacuum Cleaner 3 Pack Premium Pre & Post Motor HEPA Filter Set Replacement Kit for Vax**Fayerkar**£13.28**44 rev2y ago](https://www.amazon.co.uk/dp/B0CPFJRCHN) [**Benfosh Pre & Post Motor Type 90 Filter for Vax Mach Air Lift Stretch for Vax Zoom & Zoom Pet Series Vacuum Cleaner hoover**Benfosh**£6.73**161 rev3y ago](https://www.amazon.co.uk/dp/B0C24B8LMP) [**Pre Motor & Post Motor Vax Hoover Filters For Vax Type 90 Filter Kit**For Vax**£7.59**2,770 rev3y ago](https://www.amazon.co.uk/dp/B07GCPPZJC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Fayerkar Type 90 Filters for Vax Mach Air Lift Stretch Pet Max Hoover Vacuum Cleaner 3 Pack Premium Pre & Post Motor HEPA Filter Set Replacement Kit for Vax**Fayerkar**£13.28**4.8★**▲ 90%**](https://www.amazon.co.uk/dp/B0CPFJRCHN) [**Filter for Vax Pick Up Pet Bagless Cylinder Vacuum Cleaner Hoover CVRAV013 Vax Power 9 U89-P9-P U89-P9-B Power 6 C89-P6-B C89-P6N Pet Upright Vacuum Cleaner**UTP**£10.05**4.4★**▲ 56%**](https://www.amazon.co.uk/dp/B08HHFKZMZ) [**Benfosh Pre & Post Motor Type 90 Filter for Vax Mach Air Lift Stretch for Vax Zoom & Zoom Pet Series Vacuum Cleaner hoover**Benfosh**£6.73**4.5★**▲ 31%**](https://www.amazon.co.uk/dp/B0C24B8LMP) [**Type90 Compatible Replacement Filter Set (Finest-Filters) for Vax Vacuum Cleaners Type 90 Pre & Post Motor Filters High Performance & Cost-Effective Alternative | Packs of 1/2 (1 x Filter Set)**Finest-Filters**£7.03**4.4★**▲ 17%**](https://www.amazon.co.uk/dp/B0FRNF691N) [**Vax 2 x Replacement 6131T / 6131/9131 / 8131 / Filter Kit**Vax**£5.77**4.6★**▲ 14%**](https://www.amazon.co.uk/dp/B07FL75DHG)
**~~View all trending →~~**
## **What buyers say about vax filters**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**32%
*“Fitted perfectly”*
**Quality-Overall**19%
*“Robust Quality and easy to install”*
**Filtration**15%
*“The filter fits perfectly”*
**Value For Money**12%
*“Good price”*
**Advertised Vs Actual Product**11%
*“Just what I needed”*
**Product Condition**3%
*“As Good as New”*
**Maintenance And Repair**1%
*“Bought once then when they arrived bought more always handy to have spares”*
**Compatibility-Overall**1%
*“simply swap out no compatibility issues encountered”*
**Ease Of Cleaning**1%
*“Clean carpets again”*
**Smell**1%
*“added scent sticks seem to be a bonus”*
### **What buyers complain about **
**Filtration**33%
*“Fits perfect on my vac was making a noise due to the filters being blocked”*
**Durability**25%
*“I have had this less than 6 months and its broken”*
**Size-Overall**17%
*“it does not fit at all”*
**Compatibility-Overall**8%
*“Was sold as an add on to my new hoover as a recommended product when it isnt even compatible”*
**Quality-Overall**8%
*“Poor quality- breaks after 5 months”*
### **Top return reasons **
**Size-Overall**77%
**Compatibility-Overall**14%
**Filtration**4%
**Advertised Vs Actual Product**2%
**Functionality-Overall**2%
**Quality-Overall**1%
**Durability**0%
**Defective Material/Parts**0%
**Heating**0%
**Mechanism Issues**0%
## **Common questions**
- **Is vax filters profitable to sell on Amazon United Kingdom?**
- The niche generates £32K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -14.3%. Flapen's verdict: Skip it (34/100).
- **How competitive is the vax filters niche?**
- 9 brands and 22 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in vax filters?**
- Top complaints mined from reviews: Filtration, Durability, Size-Overall. The return rate is 1.5%.
- **When does demand for vax filters peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the vax filters niche?**
- Listings span £5.77–£15.47; the average listing price is £9.57 (sweet spot $15–$100). The average incumbent carries 662 reviews — the moat a new listing must climb.
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