---
title: "Vase — £713K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/vase"
last_updated: "2026-07-31T11:19:43.339Z"
locale: en
meta:
description: "Niche score 57/100 · £713K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · £713K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Vase — £713K/yr Amazon UK Niche (2026) - Flapen"
---
# **vase**
**Worth a look**
Shows no brand lock-in (top 5 brands take 40% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 69Growth 4Conversion 28Competition 84Returns 69Price range 63Avg price 43Brand share 95Review moat 82Quality gap 47
**Brand share**
**Great****40%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Review moat**
**Great****368.01**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****£713K**
£713K/yr · 2.9M searches
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Price range**
**Good****£3.96–£33.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£11.21**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-42.4%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, vase is a £713K/yr Amazon United Kingdom market (2.9M searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Feb–Mar. Verdict: Worth a look — 57/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vase market data**
- **Units sold / yr**
- **50K–60K**
- avg 500–750/product
- **Revenue / yr**
- **£561K–£673K**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#119**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **81%**
- **Out of stock**
- **3.7%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**49 **▼falling
**Sellers**
**61**
**Top-5 brand share**
**40%**
Top 20: 77%
**Top-5 click share**
**31%**
Top 20: 66%
**Open market**
**56%**
- Vzmiza16% - GUKJOB8% - Eastrise6% - CEMABT5% - DARENYI4% - anquephd4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -42.4% search growth over the last 90 days.
100K60KSpike '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Mar · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/home-garden/vase/trend)
## **Top vase search terms**
- **vase**1.1M/yr-44.2%1.5% conv. - **flower vase**318K/yr-47.9%1.7% conv. - **vases**239K/yr-30.9%0.5% conv. - **vases for flowers**198K/yr-55.2%1.2% conv. - **glass vase**142K/yr-43.1%1.3% conv. - **ceramic vase**95K/yr-33.5%0.3% conv. - **small vase**85K/yr-38.7%1.2% conv. - **white vase**81K/yr-37.3%1.1% conv. - **glass vases for flowers**83K/yr-49.5%1.7% conv. - **large vase**74K/yr-32.7%0.5% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/vase/search-terms)
## **Top vase products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£21K6%£43K9%£64K12%£86K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GUKJOB Ceramic Vase Flower Vase Ceramic Vases for Flowers Decorative Vases for Pampas Grass Decoration for Home Living Room Dining Table Farmhouse Office Decor (White)**GUKJOB**£9.43**4.5★429 rev](https://www.amazon.co.uk/dp/B0C6M5H7QR) [2**Vzmiza Clear Glass Vase Premium Quality Flower VaseNon-Slip Pad White VaseRustic Home Decor Decorative VaseModern Farmhouse Ideal Shelf Mantle Table & Entryway Decor Transparent 20x9.4x9.4 cm**Vzmiza**£8.65**4.5★765 rev](https://www.amazon.co.uk/dp/B09N964422) [3**New 2026 Design Ribbed Glass Vase - Patented Wide Ribbed Vase for Wedding Reception Home Decor Housewarming Gift (Clear) Decorative Flower Vases - Bud Vase for Centerpieces Cylinder Vases**Vzmiza**£9.54**4.8★26 rev](https://www.amazon.co.uk/dp/B0FXB4L72H) [4**CEMABT Glass Vases for FlowersThickened 3.4 lb Morden vases for Tables Centerpieces vase for Home Decor Crystal Colorful and Clear Rose Large Vases Christmas Day Gifts(Heavy Duty)**CEMABT**£13.33**4.7★1,526 rev](https://www.amazon.co.uk/dp/B0C66J3F75) [5**DARENYI Glass Vase 20cm Clear Flower Vase for Home Decor Office Wedding**DARENYI**£9.22**4.6★415 rev](https://www.amazon.co.uk/dp/B09V117XXF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NUPTIO Ceramic White Vase for Flower: 20cm Tall Ribbed Textured Centrepiece**NUPTIO**£12.08**52 rev7mo ago](https://www.amazon.co.uk/dp/B0FS6MMVQ1) [**Der Rose 12 Pack Glass Bud Vases for Flowers 125ml Small Vases for Table Decoration Elegant Home Decor and Wedding Decor Centerpieces**Der Rose**£10.78**47 rev7mo ago](https://www.amazon.co.uk/dp/B0FM8LCW9X) [**Eastrise Plastic Vases Nordic Geometric Flower Vases (White)**Eastrise**£5.72**32 rev8mo ago](https://www.amazon.co.uk/dp/B0G3M2DCQB) [**Eastrise Plastic Vases Nordic Geometric Flower Vases (Pink)**Eastrise**£6.00**32 rev8mo ago](https://www.amazon.co.uk/dp/B0G3M1DFW6) [**New 2026 Design Ribbed Glass Vase - Patented Wide Ribbed Vase for Wedding Reception Home Decor Housewarming Gift (Clear) Decorative Flower Vases - Bud Vase for Centerpieces Cylinder Vases**Vzmiza**£9.54**26 rev8mo ago](https://www.amazon.co.uk/dp/B0FXB4L72H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Eastrise Plastic Vases Nordic Geometric Flower Vases (Pink)**Eastrise**£6.00**4.2★**▲ 372%**](https://www.amazon.co.uk/dp/B0G3M1DFW6) [**Eastrise Plastic Vases Nordic Geometric Flower Vases (White)**Eastrise**£5.72**4.2★**▲ 293%**](https://www.amazon.co.uk/dp/B0G3M2DCQB) [**Der Rose 12 Pack Glass Bud Vases for Flowers 125ml Small Vases for Table Decoration Elegant Home Decor and Wedding Decor Centerpieces**Der Rose**£10.78**4.8★**▲ 239%**](https://www.amazon.co.uk/dp/B0FM8LCW9X) [**Anquephd 20 cm Small Vases Decoration for Table Decoration with Sealing Plug for Kitchen Containers Modern Flower Vase Glass Mini Vase Tulip Sets Wedding Decoration for Tables (Clear 19.8 cm)**anquephd**£7.74**4.2★**▲ 216%**](https://www.amazon.co.uk/dp/B0FSJQWWDL) [**Anquephd 20cm White Ceramic Vases for Pampas Grass Minimalist Style Flower Vase for Modern Decor for Entryway Bookshelf Fireplace Shelf Decorative(White 20CM)**anquephd**£8.13**4.6★**▲ 192%**](https://www.amazon.co.uk/dp/B0DTTL7RZ9)
**~~View all trending →~~**
## **What buyers say about vase**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Good quality glass”*
**Size-Overall**13%
*“fits perfectly with my living room decor”*
**Value For Money**12%
*“Very affordable”*
**Design-Overall**11%
*“Lovely design”*
**Color**8%
*“love the colour”*
**Advertised Vs Actual Product**6%
*“As Advertised”*
**Gifting Purpose**4%
*“Housewarming gift”*
**Strength**4%
*“Very sturdy”*
**Shape/Style**3%
*“Looks stylish”*
**Material Quality**3%
*“The material still has a clear appearance that allows the stems”*
### **What buyers complain about **
**Size-Overall**37%
*“Not fit for purpose”*
**Value For Money**9%
*“It wasn't the cheap”*
**Quality-Overall**7%
*“Disappointing Glass Quality”*
**Advertised Vs Actual Product**5%
*“False advertising”*
**Color**4%
*“Its more subtle in colour than it looks”*
**Material Quality**3%
*“Its made of plastic instead of glass”*
**Thickness**2%
*“It's very thin”*
**Leak-Proof**2%
*“Leaks”*
**Durability**2%
*“Not as durable as advertised”*
**Gifting Purpose**1%
*“It definitely wouldn't be suitable to give as a gift”*
### **Top return reasons **
**Size-Overall**72%
**Quality-Overall**6%
**Advertised Vs Actual Product**3%
**Material Quality**3%
**Color**3%
**Defective Material/Parts**2%
**Compatibility-Overall**1%
**Weight Light**1%
**Value For Money**1%
**Shape/Style**1%
## **Common questions**
- **Is vase profitable to sell on Amazon United Kingdom?**
- The niche generates £713K/yr across 68 tracked products. 3 of 19 products launched in the last 360 days are still selling. 90-day search growth is -42.4%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the vase niche?**
- 49 brands and 61 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 40% of demand.
- **What do buyers complain about in vase?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 2.3%.
- **When does demand for vase peak?**
- Demand peaks in Feb–Mar; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the vase niche?**
- Listings span £3.96–£33.98; the average listing price is £11.21 (sweet spot $15–$100). The average incumbent carries 368 reviews — the moat a new listing must climb.
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