---
title: "Trend — vacuum cleaner - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/vacuum-cleaner/trend"
last_updated: "2026-07-31T12:19:59.600Z"
locale: en
meta:
  description: "Niche score 60/100 · £22.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · £22.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — vacuum cleaner - Flapen"
---

# **vacuum cleaner**

**Worth a look**

Shows a $22.4M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 100Growth 24Conversion 32Competition 62Returns 70Price range 54Avg price 83Brand share 65Review moat 28Quality gap 75

**Market size**

**Incredible****£22.4M**

£22.4M/yr · 11.3M searches

**Avg price**

**Great****£76.71**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Returns**

**Good****2.2%**

return rate — above 5% kills the launch gate

**Brand share**

**Good****66%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****48%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****£23.76–£165.45**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****2.6%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****3,726.97**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-2.5%**

90-day search growth — must beat 0% to launch

**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")