---
title: "Trend — v pillow - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/v-pillow/trend"
last_updated: "2026-07-31T12:20:07.046Z"
locale: en
meta:
  description: "Niche score 51/100 · £718K/yr market · 916K searches/yr · £13.73 avg price. Soft demand (-17.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £718K/yr market · 916K searches/yr · £13.73 avg price. Soft demand (-17.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — v pillow - Flapen"
---

# **v pillow**

**Worth a look**

Shows low returns (0.2%), but soft demand (-17.8% this quarter) keeps it on the watch list.

Market size 69Growth 16Conversion 64Competition 24Returns 99Price range 50Avg price 64Brand share 42Review moat 37Quality gap 68

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Market size**

**Good****£718K**

£718K/yr · 916K searches

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****5.7%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****£13.73**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£7.52–£22.57**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****80%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****2,831.56**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****72%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-17.8%**

90-day search growth — must beat 0% to launch