---
title: "Trend — utensil holder - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/utensil-holder/trend"
last_updated: "2026-07-31T12:25:14.205Z"
locale: en
meta:
  description: "Niche score 57/100 · £417K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · £417K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — utensil holder - Flapen"
---

# **utensil holder**

**Worth a look**

Shows no brand lock-in (top 5 brands take 26% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 56Growth 11Conversion 36Competition 95Returns 89Price range 42Avg price 48Brand share 97Review moat 57Quality gap 33

**Brand share**

**Incredible****26%**

top-5 brand share — no brand owns this niche

**Competition**

**Incredible****19%**

top-5 click share — an open shelf

**Returns**

**Great****1.3%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****1,222.74**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****£417K**

£417K/yr · 1.2M searches

**Avg price**

**Okay****£11.79**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****£1.70–£24.82**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****2.9%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-27.4%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")