---
title: "Under Sink Storage — £498K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/under-sink-storage"
last_updated: "2026-07-31T12:12:02.104Z"
locale: en
meta:
description: "Niche score 52/100 · £498K/yr market · 1.2M searches/yr · £16.53 avg price. Soft demand (-31.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £498K/yr market · 1.2M searches/yr · £16.53 avg price. Soft demand (-31.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Under Sink Storage — £498K/yr Amazon UK Niche (2026) - Flapen"
---
# **under sink storage**
**Worth a look**
Shows a sweet-spot price point ($16.53 avg), but soft demand (-31.9% this quarter) keeps it on the watch list.
Market size 60Growth 9Conversion 31Competition 56Returns 70Price range 67Avg price 79Brand share 68Review moat 47Quality gap 65
**Avg price**
**Great****£16.53**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****£7.88–£29.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****£498K**
£498K/yr · 1.2M searches
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****1,755.85**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-31.9%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, under sink storage is a £498K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jan. Verdict: Worth a look — 52/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **under sink storage market data**
- **Units sold / yr**
- **25K–30K**
- avg 750–1,000/product
- **Revenue / yr**
- **£413K–£496K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#29**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **81%**
- **Out of stock**
- **7.2%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▼falling
**Sellers**
**46**
**Top-5 brand share**
**64%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 93%
**Open market**
**29%**
- PurKeep20% - TidyTrove17% - Sevenblue10% - SavvyStor9% - GEMWON8% - Fantasnight7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -31.9% search growth over the last 90 days.
30K20KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/home-garden/under-sink-storage/trend)
## **Top under sink storage search terms**
- **under sink storage**796K/yr-35.5%2.1% conv. - **under sink organiser**98K/yr-34.2%1.9% conv. - **under sink storage kitchen organiser**56K/yr-6.3%2.2% conv. - **undersink storage organiser kitchen**47K/yr-20.1%2.4% conv. - **under the sink storage**38K/yr-25.9%1.3% conv. - **under kitchen sink storage**36K/yr-27.7%2.1% conv. - **under cupboard storage**26K/yr-31.0%0.8% conv. - **cleaning cupboard organiser**15K/yr-24.1%1.7% conv. - **under sink organiser kitchen**13K/yr-22.4%1.7% conv. - **under-sink storage**12K/yr-9.3%1.1% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/under-sink-storage/search-terms)
## **Top under sink storage products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£20K8%£40K12%£60K16%£80K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TidyTrove 2 Pack Under Sink Storage - Kitchen Storage and Organisation 2 Tier Kitchen Under Sink Shelf Multi-Purpose Organisation for Bathroom Black**TidyTrove**£14.46**4.6★1,180 rev](https://www.amazon.co.uk/dp/B0DD39B74T) [2**PurKeep 2 Pack Under Sink Storage - 2 Tier Kitchen Storage and Organisation Cupboard Organiser Under Sink Shelf Under Cabinet Organizer with Hooks for Bathroom Kitchen Countertop 2 Size 1L+1M**PurKeep**£14.88**4.5★977 rev](https://www.amazon.co.uk/dp/B0D41QT2LS) [3**Sevenblue 2 Packs Under Sink Storage Height Adjustable 2 Tier Under Kitchen Sink Organiser Multi-Purpose Storage Shelf for Kitchen Bathroom Cabinet (Black Large)**Sevenblue**£18.28**4.3★1,727 rev](https://www.amazon.co.uk/dp/B0DDKSX2CW) [4**Fantasnight Kitchen Under Sink Storage Organiser - 1 Pack Metal Undersink Organisation for Cupboard - 3 Tier Pull Out Cabinet Drawers Black - Sliding Cleaning Shelf Organizer Solutions for Bathroom**Fantasnight**£17.07**4.3★68 rev](https://www.amazon.co.uk/dp/B0G1LN8MYK) [5**PurKeep 2 Pack Under Sink Storage - 2 Tier Sliding Kitchen Storage and Organisation Cupboard Organiser Under Sink Shelf Under Cabinet Organizer with Hooks Bottom Slide Out Basket 2 L Black**PurKeep**£21.03**4.5★977 rev](https://www.amazon.co.uk/dp/B0FL1PGKTG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**umvo Under Sink Storage 2 Pack 2 Tier Pull-Out Under Sink Organiser with 4 Hooks Multi-Purpose Sliding Under Cupboard Organiser for Kitchen Bathroom Black**umvo**£16.52**35 rev4mo ago](https://www.amazon.co.uk/dp/B0GRHCQJ6Q) [**Fantasnight Kitchen Under Sink Storage Organiser - 1 Pack Metal Undersink Organisation for Cupboard - 3 Tier Pull Out Cabinet Drawers Black - Sliding Cleaning Shelf Organizer Solutions for Bathroom**Fantasnight**£17.07**68 rev8mo ago](https://www.amazon.co.uk/dp/B0G1LN8MYK) [**SavvyStor 2 Pcs Adjustable Height Under Sink Storage 2 Tier Sliding Kitchen Storage and Organisation Cupboard Organiser Under Sink Shelf Under Cabinet Organizer for Bathroom Kitchen Black**SavvyStor**£20.30**15 rev9mo ago](https://www.amazon.co.uk/dp/B0FDXDNPN6) [**ViviDreamore 2 Pack Under Sink Organiser Sliding Metal Kitchen Organizer**ViviDreamore**£29.48**150 rev9mo ago](https://www.amazon.co.uk/dp/B0FP93HJV3) [**PurKeep 2 Pack Under Sink Storage - 2 Tier Sliding Kitchen Storage and Organisation Cupboard Organiser Under Sink Shelf Under Cabinet Organizer with Hooks Bottom Slide Out Basket 2 L Black**PurKeep**£21.03**977 rev11mo ago](https://www.amazon.co.uk/dp/B0FL1PGKTG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SavvyStor 2 Pcs Adjustable Height Under Sink Storage 2 Tier Sliding Kitchen Storage and Organisation Cupboard Organiser Under Sink Shelf Under Cabinet Organizer for Bathroom Kitchen Black**SavvyStor**£20.30**4.0★**▲ 330%**](https://www.amazon.co.uk/dp/B0FDXDNPN6) [**Under Sink Organizer Pull Out Cabinet Organizer 2-Tier Slide Out Sliding Shelf Under Cabinet Storage Multi-Use for Under Kitchen Bathroom Sink Organizers and Storage**ZDXY**£7.88**3.6★**▲ 273%**](https://www.amazon.co.uk/dp/B0DK5KHSYH) [**umvo Under Sink Storage 2 Pack 2 Tier Pull-Out Under Sink Organiser with 4 Hooks Multi-Purpose Sliding Under Cupboard Organiser for Kitchen Bathroom Black**umvo**£16.52**4.6★**▲ 271%**](https://www.amazon.co.uk/dp/B0GRHCQJ6Q) [**PurKeep 2 Pack Under Sink Storage - 2 Tier Sliding Kitchen Storage and Organisation Cupboard Organiser Under Sink Shelf Under Cabinet Organizer with Hooks Bottom Slide Out Basket 2 L Black**PurKeep**£21.03**4.5★**▲ 247%**](https://www.amazon.co.uk/dp/B0FL1PGKTG) [**Sevenblue 2 Packs Under Sink Storage Height Adjustable 2 Tier Under Kitchen Sink Organiser Multi-Purpose Storage Shelf for Kitchen Bathroom Cabinet (Black Large)**Sevenblue**£18.28**4.3★**▲ 210%**](https://www.amazon.co.uk/dp/B0DDKSX2CW)
**~~View all trending →~~**
## **What buyers say about under sink storage**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Storage Capacity**18%
*“Easy storage”*
**Assembly/Installation**17%
*“Easy to install and assemble”*
**Size-Overall**10%
*“Fits perfectly”*
**Strength**9%
*“Sturdy shelves does the job perfectly”*
**Quality-Overall**9%
*“Good quality, looks good, easy to assemble, seems sturdy and easy to use”*
**Ease Of Use**7%
*“easy to use”*
**Value For Money**5%
*“Good for price”*
**Advertised Vs Actual Product**5%
*“Product as described”*
**Ease Of Cleaning**5%
*“Keeps everything tidy”*
**Organizing Capabilities**5%
*“It has greatly improved the organization”*
### **What buyers complain about **
**Size-Overall**26%
*“Too small”*
**Strength**17%
*“not really strong”*
**Quality-Overall**9%
*“Trash”*
**Assembly/Installation**4%
*“Unfortunately, once I got to putting it together, I ran into a very simple issue: one of the hex cap nuts you're meant to use had no threads on the inside, making it impossible to actually assemble this”*
**Storage Capacity**3%
*“Helpes with storage space should of got a long time a go”*
**Functionality-Overall**3%
*“Doesn't do the job it's meant to”*
**Ease Of Cleaning**2%
*“Most cleaning spray bottles don't fit in the bottom drawer which is the primary purpose of this”*
**Drainage**1%
*“Sink tidies”*
**Instructions/User Manual/Troubleshooting**1%
*“the instructions are abit poor in my opinion”*
**Weight Light**1%
*“It was very light not good for heavy bottles”*
### **Top return reasons **
**Size-Overall**72%
**Strength**5%
**Quality-Overall**3%
**Defective Material/Parts**3%
**Compatibility-Overall**2%
**Functionality-Overall**2%
**Assembly/Installation**1%
**Advertised Vs Actual Product**1%
**Material Quality**1%
**Storage Capacity**1%
## **Common questions**
- **Is under sink storage profitable to sell on Amazon United Kingdom?**
- The niche generates £498K/yr across 26 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is -31.9%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the under sink storage niche?**
- 20 brands and 46 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in under sink storage?**
- Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 2.2%.
- **When does demand for under sink storage peak?**
- Demand peaks in Jan; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the under sink storage niche?**
- Listings span £7.88–£29.48; the average listing price is £16.53 (sweet spot $15–$100). The average incumbent carries 1,756 reviews — the moat a new listing must climb.
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