---
title: "Tupperware — £3.1M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/tupperware"
last_updated: "2026-07-31T23:13:55.629Z"
locale: en
meta:
description: "Niche score 67/100 · £3.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 67/100 · £3.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Tupperware — £3.1M/yr Amazon UK Niche (2026) - Flapen"
---
# **tupperware**
**Worth a look**
Shows a $3.1M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 96Growth 13Conversion 55Competition 87Returns 96Price range 65Avg price 59Brand share 93Review moat 24Quality gap 62
**Market size**
**Incredible****£3.1M**
£3.1M/yr · 5.2M searches
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****42%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****28%**
top-5 click share — an open shelf
**Price range**
**Good****£3.06–£36.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****£13.05**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****4.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****4,972.67**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-23.3%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, tupperware is a £3.1M/yr Amazon United Kingdom market (5.2M searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Jan. Verdict: Worth a look — 67/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tupperware market data**
- **Units sold / yr**
- **200K–250K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **£2.6M–£3.3M**
- units × avg price
- **Conversion rate**
- **4.6%**
- **Avg BSR**
- **#35**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **93%**
- **Out of stock**
- **2.4%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
**Brands**
**34 **▼falling
**Sellers**
**82**
**Top-5 brand share**
**42%**
Top 20: 86%
**Top-5 click share**
**28%**
Top 20: 64%
**Open market**
**54%**
- Sistema13% - GUANFU9% - We Can Source It Ltd8% - Rainberg7% - Zuvo5% - Checkmart5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -23.3% search growth over the last 90 days.
175K125KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/home-garden/tupperware/trend)
## **Top tupperware search terms**
- **food containers**877K/yr-21.2%2.8% conv. - **tupperware**723K/yr-14.5%4.9% conv. - **meal prep containers**387K/yr+19.4%3.2% conv. - **food storage containers with lids**353K/yr-23.4%2.4% conv. - **tupperware sets with lids**300K/yr-16.8%6.3% conv. - **meal prep containers reusable**423K/yr-64.5%4.0% conv. - **food storage**194K/yr-25.2%0.8% conv. - **takeaway containers with lids**195K/yr-23.5%4.5% conv. - **food containers with lids**180K/yr-20.5%2.6% conv. - **containers**150K/yr-10.3%1.4% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/tupperware/search-terms)
## **Top tupperware products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£94K6%£187K9%£281K12%£374K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GUANFU Meal Prep Containers 1 Compartment BPA Free Reusable Food Prep Containers with Lids - Microwave Freezers & Dishwashers Safe - Stackable Storage Lunch Boxes (10 Pack 28 oz)**GUANFU**£8.91**4.2★3,918 rev](https://www.amazon.co.uk/dp/B09KNNZ9FC) [2**Sistema KLIP IT PLUS Leakproof Food Storage Containers | 1 L | AirtightStackable & Nestable Meal Prep Containers with Lids | School Lunch Boxes | 3 Count**Sistema**£6.17**4.4★5,191 rev](https://www.amazon.co.uk/dp/B08PNPVWNY) [3**Checkmart \[10 Packs Snap-On Airtight containers with Lids 1000ml (1 Litre) Food Storage Containers Meal Prep containers with lids- Leak Proof Microwave Freezer Dishwasher Safe Reusable**Checkmart**£13.02**4.5★2,208 rev](https://www.amazon.co.uk/dp/B0999RCLQ7) [4**Rainberg Food Storage Containers - 20 Pieces (10 containers & 10 Lids) Leak Proof Airtight Food Containers with Lids Stackable Freezer Microwave & Dishwasher Safe (Grey)**Rainberg**£10.62**4.4★474 rev](https://www.amazon.co.uk/dp/B0CLSZLCLV) [5**BARGAIN FACTORY Food Storage Containers 16PCS (8 Container + 8 Lids) Leak Proof Airtight Plastic Food Containers with Lids Pantry & Kitchen Containers BPA Free Microwave & Freezer Safe 250ML-1.6L**BARGAIN FACTORY**£9.01**4.5★331 rev](https://www.amazon.co.uk/dp/B0D5RGK4HZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HomlyPro 10 Pack 28oz Black Meal Prep Containers with Lids Airtight BPA Free Reusable Food Containers 1 Compartment Stackable Food Storage for Microwave Freezer and Dishwasher Safe**HomlyPro**£5.55**35 rev2mo ago](https://www.amazon.co.uk/dp/B0H1J4BCJX) [**Goldeluxe 7 x 840ml Airtight Food Containers BPA Free Portable Plastic Fridge Dishwasher Safe Storage Containers Ideal for Storing and Transporting Food Fruit Salads and Soups**Goldeluxe**£14.51**945 rev1y ago](https://www.amazon.co.uk/dp/B0DYJH8HX9) [**SmartStore Small Food Storage Containers 0.5L Set of 5 | Suitable for Fridge and Freezer | BPA Free Meal Prep Containers Reusable Microwavable Dishwasher Safe Stacks and Nests**SmartStore**£4.27**1,106 rev1y ago](https://www.amazon.co.uk/dp/B07DPSYVZY) [**Harbour Housewares Glass Containers with Airtight Lids - 10 Pack - 2 Sizes (1040ml | 370ml) Lunch Box Tubs BPA-Free Meal Prep Containers Reusable Leak Proof Food Storage Tubs Oven Safe Freezer Safe**Harbour Housewares**£17.35**384 rev1y ago](https://www.amazon.co.uk/dp/B0DXQB6VPW) [**Addis Clip Tight Food Storage Containers 240 ml Rectangle Pack Of 3 Airtight Containers Bpa Free Easy Locking Lid Clips Clear Transparent**Addis**£3.06**296 rev1y ago](https://www.amazon.co.uk/dp/B0DCGGFMZ2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Rainberg Meal Prep Containers 1 Compartment BPA Free Reusable Food Prep Containers with Lids - Microwave Freezers & Dishwashers Safe - Stackable Storage Lunch Boxes (10)**Rainberg**£6.76**4.5★**▲ 354%**](https://www.amazon.co.uk/dp/B0GSR5HJL9) [**HomlyPro 10 Pack 28oz Black Meal Prep Containers with Lids Airtight BPA Free Reusable Food Containers 1 Compartment Stackable Food Storage for Microwave Freezer and Dishwasher Safe**HomlyPro**£5.55**4.5★**▲ 354%**](https://www.amazon.co.uk/dp/B0H1J4BCJX) [**Rainberg Food Storage Containers - 20 Pieces (10 containers & 10 Lids) Leak Proof Airtight Food Containers with Lids Stackable Freezer Microwave & Dishwasher Safe (Grey)**Rainberg**£10.62**4.4★**▲ 216%**](https://www.amazon.co.uk/dp/B0CLSZLCLV) [**Harbour Housewares Glass Containers with Airtight Lids - 10 Pack - 2 Sizes (1040ml | 370ml) Lunch Box Tubs BPA-Free Meal Prep Containers Reusable Leak Proof Food Storage Tubs Oven Safe Freezer Safe**Harbour Housewares**£17.35**4.7★**▲ 181%**](https://www.amazon.co.uk/dp/B0DXQB6VPW) [**40 Pcs Food Storage Containers with Lids Airtight- Plastic Meal Prep Container for Pantry Kitchen Organization Microwave Dishwasher Freezer Safe -100% Leak Proof (20 Stackable Boxes-20 Lids)**RockBerry**£15.83**4.5★**▲ 110%**](https://www.amazon.co.uk/dp/B0CRM7YS9W)
**~~View all trending →~~**
## **What buyers say about tupperware**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“Great quality containers”*
**Value For Money**13%
*“very affordable”*
**Size-Overall**13%
*“good combo of sizes”*
**Storage Capacity**9%
*“Great storage container”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Ease Of Use**6%
*“easy to handle”*
**Strength**5%
*“Strong and sturdy”*
**Leak-Proof**4%
*“Leak proof”*
**Ease Of Cleaning**3%
*“Easy to clean”*
**Durability**3%
*“still not broken”*
### **What buyers complain about **
**Quality-Overall**20%
*“Average quality”*
**Size-Overall**13%
*“it definitely wont fit”*
**Strength**13%
*“Not robust”*
**Durability**9%
*“Break easily”*
**Ease Of Use**7%
*“very difficult to put on”*
**Leak-Proof**4%
*“Containers leak if tipped slightky to the side”*
**Value For Money**3%
*“Just wish where a bit cheaper”*
**Thickness**3%
*“Slightly thinner than expected”*
**Locking Mechanism**2%
*“Doesn't lock easily”*
**Advertised Vs Actual Product**2%
*“FALSE ADVERTISING”*
### **Top return reasons **
**Size-Overall**60%
**Quality-Overall**7%
**Defective Material/Parts**6%
**Advertised Vs Actual Product**5%
**Strength**3%
**Ease Of Use**3%
**Material Quality**2%
**Functionality-Overall**2%
**Locking Mechanism**1%
**Value For Money**1%
## **Common questions**
- **Is tupperware profitable to sell on Amazon United Kingdom?**
- The niche generates £3.1M/yr across 57 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -23.3%. Flapen's verdict: Worth a look (67/100).
- **How competitive is the tupperware niche?**
- 34 brands and 82 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 42% of demand.
- **What do buyers complain about in tupperware?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Strength. The return rate is 0.8%.
- **When does demand for tupperware peak?**
- Demand peaks in Jan; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the tupperware niche?**
- Listings span £3.06–£36.82; the average listing price is £13.05 (sweet spot $15–$100). The average incumbent carries 4,973 reviews — the moat a new listing must climb.
## **Related niches in Home & Garden**
- 79 [**mole repellent**](https://flapen.com/research/uk/home-garden/mole-repellent)£163K/yr+91.4%**Worth a look**- 80 [**sun lounger**](https://flapen.com/research/uk/home-garden/sun-lounger)£2.5M/yr+299.9%**Launch it**- 80 [**fly repellent fan**](https://flapen.com/research/uk/home-garden/fly-repellent-fan)£302K/yr>1,000%**Worth a look**- 80 [**ice maker**](https://flapen.com/research/uk/home-garden/ice-maker)£2.9M/yr+371.4%**Launch it**- 80 [**parasol base**](https://flapen.com/research/uk/home-garden/parasol-base)£1.1M/yr+904.4%**Launch it**- 80 [**air conditioner**](https://flapen.com/research/uk/home-garden/air-conditioner)£39.3M/yr>1,000%**Launch it**[**All Home & Garden niches **](https://flapen.com/research/uk/home-garden)