---
title: "Tumbler — £75K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/tumbler"
last_updated: "2026-07-31T20:43:44.312Z"
locale: en
meta:
description: "Niche score 51/100 · £75K/yr market · 509K searches/yr · £12.98 avg price. Weak search conversion (1.1%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £75K/yr market · 509K searches/yr · £12.98 avg price. Weak search conversion (1.1%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Tumbler — £75K/yr Amazon UK Niche (2026) - Flapen"
---
# **tumbler**
**Worth a look**
Shows low returns (1.4%), but weak search conversion (1.1%) keeps it on the watch list.
Market size 19Growth 29Conversion 14Competition 76Returns 87Price range 71Avg price 58Brand share 71Review moat 38Quality gap 67
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****£6.76–£35.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****£12.98**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****2,745**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+3.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£75K**
£75K/yr · 509K searches
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, tumbler is a £75K/yr Amazon United Kingdom market (509K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tumbler market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **£65K–£78K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#97**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **87%**
- **Out of stock**
- **19.8%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**23 **▼falling
**Sellers**
**87**
**Top-5 brand share**
**62%**
Top 20: 97%
**Top-5 click share**
**39%**
Top 20: 77%
**Open market**
**34%**
- WATERSY24% - Otto Koning16% - STANLEY10% - CherryKelly7% - BOZ5% - INSETLAN4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.3% search growth over the last 90 days.
25K15KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/home-garden/tumbler/trend)
## **Top tumbler search terms**
- **tumbler**205K/yr+10.5%0.3% conv. - **tumbler with straw and lid**90K/yr+16.6%0.5% conv. - **cup with straw and lid**70K/yr+7.9%0.9% conv. - **cup with straw**41K/yr+12.2%0.4% conv. - **water cup**21K/yr+2.9%0.7% conv. - **tumbler cup**37K/yr-54.3%0.4% conv. - **travel tumbler**16K/yr-16.0%0.1% conv. - **drinking cup**14K/yr-19.9%0.4% conv. - **drinks cup**7K/yr+40.1%0.3% conv. - **drink cup**8K/yr+6.2%0.4% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/tumbler/search-terms)
## **Top tumbler products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£3K8%£6K12%£9K16%£12K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Travel Mug with Handle Otto Koning 40oz (1.2L) Double Wall Insulated Tumbler with Straw & Lid Stainless Steel Thermal Cup for Hot & Cold Drinks Fits Car Cup Holders & Gym Gear**Otto Koning**£8.59**4.3★663 rev](https://www.amazon.co.uk/dp/B0F7F64R8R) [2**WATERSY Travel Mug Coffee Cup 40oz Tumbler Straw Lid and Handle Stainless Steel Double Wall Vacuum Insulated Coffee Water Bottle Thermal for Cold Hot Coffee 1182ml Ivory Beige**WATERSY**£10.69**4.5★3,487 rev](https://www.amazon.co.uk/dp/B0D1VFV4H7) [3**CherryKelly 40oz (1200ml) Tumbler with Handle & Flip Straw | Stainless Steel Travel Coffee Mug | Insulated Thermal Cup | Hot & Cold Drinks Water Bottle | BPA-Free - Lilac Purple**CherryKelly**£10.13**4.1★132 rev](https://www.amazon.co.uk/dp/B0FBK9K8MM) [4**WATERSY Travel Mug Coffee Cup 40oz Tumbler Straw Lid and Handle Stainless Steel Double Wall Vacuum Insulated Coffee Water Bottle Thermal for Cold Hot Coffee 1182ml Blue**WATERSY**£10.85**4.5★3,487 rev](https://www.amazon.co.uk/dp/B0CNPLDTKN) [5**LEIKEEGO Travel Mug Coffee Cup 1200ml/40oz Tumbler with Straw and Lid Stainless Steel Double Wall Vacuum Insulated Coffee Cup with Handle-Keeps Cold for 24H-Hot for 12H(Pink)**LEIKEEGO**£8.82**4.5★93 rev](https://www.amazon.co.uk/dp/B0F6CKTXBS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**STANLEY Quencher H2.0 Flowstate Tumbler 1.2L Cold for 11 Hours Iced for 48 Hours Metal Water Bottle with Straw Handle and Lid Dishwasher Safe Travel Mug for Cold Drinks Rose Petal Motion**STANLEY**£28.29**11,484 rev10mo ago](https://www.amazon.co.uk/dp/B0FPRHVF6H) [**MHDCLY Iced Coffee Cup Glass Cups with Lids and Straws Drinking Glasses with Bamboo Lids and Glass Straw 4Pcs Set - 16Oz Smoothie Cup Beer Glasses Clear Cute Tumbler Cup Smoothie Cup**MHDCLY**£9.69**93 rev1y ago](https://www.amazon.co.uk/dp/B0FHQF15MC) [**KEMORELA 2-Pack 600ml Ribbed Glass Cups with Lids and Straws Leakproof Iced Coffee Tumblers Reusable Glass Cups for Latte Smoothies Juice & Cold Drinks Dishwasher Safe**KEMORELA**£13.61**334 rev1y ago](https://www.amazon.co.uk/dp/B0FF4ZN72T) [**LEIKEEGO Travel Mug Coffee Cup 1200ml/40oz Tumbler with Straw and Lid Stainless Steel Double Wall Vacuum Insulated Coffee Cup with Handle-Keeps Cold for 24H-Hot for 12H(Pink)**LEIKEEGO**£8.82**93 rev1y ago](https://www.amazon.co.uk/dp/B0F6CKTXBS) [**CherryKelly 40oz (1200ml) Tumbler with Handle & Flip Straw | Stainless Steel Travel Coffee Mug | Insulated Thermal Cup | Hot & Cold Drinks Water Bottle | BPA-Free - Lilac Purple**CherryKelly**£10.13**132 rev1y ago](https://www.amazon.co.uk/dp/B0FBK9K8MM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**STANLEY Quencher H2.0 Flowstate Tumbler 1.2L Cold for 11 Hours Iced for 48 Hours Metal Water Bottle with Straw Handle and Lid Dishwasher Safe Travel Mug for Cold Drinks Rose Petal Motion**STANLEY**£28.29**4.5★**▲ 196%**](https://www.amazon.co.uk/dp/B0FPRHVF6H) [**Personalised 24oz 710ml Cold Cup with Straw & Lid Custom Reusable Tumbler with Name BPA-Free Plastic Cup for Iced Coffee Smoothies Parties & Gifts Choose Text & Cup Colour**Generic**£6.93**4.2★**▲ 185%**](https://www.amazon.co.uk/dp/B0F8LNVBN3) [**MHDCLY Iced Coffee Cup Glass Cups with Lids and Straws Drinking Glasses with Bamboo Lids and Glass Straw 4Pcs Set - 16Oz Smoothie Cup Beer Glasses Clear Cute Tumbler Cup Smoothie Cup**MHDCLY**£9.69**4.4★**▲ 103%**](https://www.amazon.co.uk/dp/B0FHQF15MC) [**WATERSY Travel Mug Coffee Cup 40oz Tumbler Straw Lid and Handle Stainless Steel Double Wall Vacuum Insulated Coffee Water Bottle Thermal for Cold Hot Coffee 1182ml Rose Quartz**WATERSY**£10.54**4.5★**▲ 100%**](https://www.amazon.co.uk/dp/B0CNPMFPT2) [**KEMORELA 2-Pack 600ml Ribbed Glass Cups with Lids and Straws Leakproof Iced Coffee Tumblers Reusable Glass Cups for Latte Smoothies Juice & Cold Drinks Dishwasher Safe**KEMORELA**£13.61**4.6★**▲ 91%**](https://www.amazon.co.uk/dp/B0FF4ZN72T)
**~~View all trending →~~**
## **What buyers say about tumbler**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Its a good-quality cup that does its job really well”*
**Value For Money**10%
*“Good value for money”*
**Temperature Retention**10%
*“It keeps my drinks coldish”*
**Size-Overall**7%
*“Brilliant size”*
**Ease Of Cleaning**7%
*“And great cleaning gadgets included”*
**Color**6%
*“Colours are all great with a little sparkle”*
**Leak-Proof**6%
*“they dont leak”*
**Strength**4%
*“The bottle is sturdy”*
**Advertised Vs Actual Product**4%
*“Exactly as advertised”*
**Durability**3%
*“it still looks brand new”*
### **What buyers complain about **
**Leak-Proof**20%
*“is not leakproof”*
**Size-Overall**7%
*“quite large”*
**Value For Money**7%
*“it's not that cheap”*
**Temperature Retention**6%
*“Doesn't keep cold”*
**Ease Of Use**6%
*“does not open”*
**Durability**5%
*“Broke quickly”*
**Quality-Overall**4%
*“not as good in others”*
**Color**3%
*“The colour was a bit off to me”*
**Handle Quality**3%
*“Handle broke off after 3rd use”*
**Weight Heavy**2%
*“It is top heavy”*
### **Top return reasons **
**Size-Overall**33%
**Color**17%
**Leak-Proof**15%
**Scratch Resistance**5%
**Weight Heavy**4%
**Ease Of Use**3%
**Quality-Overall**2%
**Handle Quality**2%
**Defective Material/Parts**2%
**Product Condition**2%
## **Common questions**
- **Is tumbler profitable to sell on Amazon United Kingdom?**
- The niche generates £75K/yr across 38 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +3.3%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the tumbler niche?**
- 23 brands and 87 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in tumbler?**
- Top complaints mined from reviews: Leak-Proof, Size-Overall, Value For Money. The return rate is 1.4%.
- **When does demand for tumbler peak?**
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the tumbler niche?**
- Listings span £6.76–£35.29; the average listing price is £12.98 (sweet spot $15–$100). The average incumbent carries 2,745 reviews — the moat a new listing must climb.
## **Related niches in Home & Garden**
- 79 [**mole repellent**](https://flapen.com/research/uk/home-garden/mole-repellent)£163K/yr+91.4%**Worth a look**- 80 [**sun lounger**](https://flapen.com/research/uk/home-garden/sun-lounger)£2.5M/yr+299.9%**Launch it**- 80 [**fly repellent fan**](https://flapen.com/research/uk/home-garden/fly-repellent-fan)£302K/yr>1,000%**Worth a look**- 80 [**ice maker**](https://flapen.com/research/uk/home-garden/ice-maker)£2.9M/yr+371.4%**Launch it**- 80 [**parasol base**](https://flapen.com/research/uk/home-garden/parasol-base)£1.1M/yr+904.4%**Launch it**- 80 [**air conditioner**](https://flapen.com/research/uk/home-garden/air-conditioner)£39.3M/yr>1,000%**Launch it**[**All Home & Garden niches **](https://flapen.com/research/uk/home-garden)