---
title: "Search terms — tug of war rope - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/tug-of-war-rope/search-terms"
last_updated: "2026-07-31T13:48:10.249Z"
locale: en
meta:
  description: "Niche score 63/100 · £56K/yr market · 56K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 63/100 · £56K/yr market · 56K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — tug of war rope - Flapen"
---

# **tug of war rope**

**Worth a look**

Shows demand growing +265.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 14Growth 99Conversion 62Competition 62Returns 78Price range 79Avg price 83Brand share 67Review moat 75Quality gap 42

**Growth**

**Incredible****+265.8%**

90-day search growth — must beat 0% to launch

**Avg price**

**Great****£18.37**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£6.64–£49.03**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.8%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****509.2**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****65%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Good****5.5%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****48%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****£56K**

£56K/yr · 56K searches

**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")