---
title: "Trivet — £122K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/trivet"
last_updated: "2026-07-31T15:29:35.832Z"
locale: en
meta:
description: "Niche score 55/100 · £122K/yr market · 333K searches/yr · £9.32 avg price. Soft demand (-20.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £122K/yr market · 333K searches/yr · £9.32 avg price. Soft demand (-20.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Trivet — £122K/yr Amazon UK Niche (2026) - Flapen"
---
# **trivet**
**Worth a look**
Shows low returns (0.8%), but soft demand (-20.3% this quarter) keeps it on the watch list.
Market size 28Growth 15Conversion 49Competition 81Returns 96Price range 25Avg price 28Brand share 87Review moat 72Quality gap 65
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****48%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Review moat**
**Good****613.78**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****£122K**
£122K/yr · 333K searches
**Avg price**
**Okay****£9.32**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£2.93–£19.03**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-20.3%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, trivet is a £122K/yr Amazon United Kingdom market (333K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **trivet market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **£93K–£117K**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#3,797**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **76%**
- **Out of stock**
- **6.7%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**44 **—flat
**Sellers**
**80**
**Top-5 brand share**
**48%**
Top 20: 80%
**Top-5 click share**
**34%**
Top 20: 73%
**Open market**
**48%**
- Linda's Essentials16% - Joseph Joseph12% - simplywire11% - SUMTree4% - Yopay4% - JJWNMLL4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.3% search growth over the last 90 days.
10K6KSpike '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/home-garden/trivet/trend)
## **Top trivet search terms**
- **trivets for kitchen worktops**77K/yr-13.6%2.5% conv. - **trivet**85K/yr-23.6%2.0% conv. - **trivets**39K/yr-12.5%1.5% conv. - **silicone trivet**25K/yr-20.0%2.2% conv. - **trivets for hot pans**27K/yr-40.0%2.4% conv. - **hot pan stand**12K/yr-27.6%2.9% conv. - **silicone trivets for kitchen worktops**7K/yr+1.3%2.7% conv. - **pan stands for worktops**10K/yr-10.0%2.3% conv. - **silicone trivets**6K/yr+24.8%1.8% conv. - **hot pot stand**6K/yr+0.1%1.7% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/trivet/search-terms)
## **Top trivet products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£4K6%£7K9%£11K12%£15K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lindas Essentials Silicone Trivets for Hot Pans and Pots (2 Pack) - Multipurpose Silicone Heat Resistant Mat and Pot Holder Trivet (30 x 23cm) - Heatproof Mats for Kitchen (Black)**Linda's Essentials**£8.19**4.7★3,166 rev](https://www.amazon.co.uk/dp/B0BXFJJXR2) [2**simplywire - Trivet - Large - Rectangular - Black**simplywire**£10.69**4.7★1,649 rev](https://www.amazon.co.uk/dp/B084D3GS5B) [3**Joseph Joseph Stretch Folding Silicone Trivet for Hot Pot and Pan Expanding nonslip stand heat resistant mat for Kitchen Worktop - Black**Joseph Joseph**£10.73**4.8★4,476 rev](https://www.amazon.co.uk/dp/B004Q7EE32) [4**Joseph Joseph Spot-On Set of 2 Silicone Trivets Heat resistant table mat for hot pots and pans Black/Grey**Joseph Joseph**£7.27**4.8★1,340 rev](https://www.amazon.co.uk/dp/B08QH2VBPB) [5**JJWNMLL trivets for kitchen worktops 2 Pcs - black kitchen worktop protector trivets for hot pans kitchen worktops protector with anti slip base**JJWNMLL**£8.80**4.5★185 rev](https://www.amazon.co.uk/dp/B0CHXT77MC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LUCTHY Silicone Trivet Set 4 Pack Folding Heat Resistant Mats Non Slip Trivets for Kitchen Worktops Hot Pans Pots Dishes and Cups (Blue Black Beige Sage Green)**LUCTHY**£4.63**10 rev4mo ago](https://www.amazon.co.uk/dp/B0GRR4V93M) [**ZHMUZ Windmill Design Trivets for Kitchen Worktops 23cm(6 Inches) Diameter**ZHMUZ**£14.51**19 rev9mo ago](https://www.amazon.co.uk/dp/B0FVS26VH8) [**Wdmxszdq Silicone Trivets for Kitchen Worktops 4 Pack Heat Resistant Trivet Mats Non Slip Hot Pads for Pots & Pans Countertop Protector (Grey)**Wdmxszdq**£6.85**30 rev9mo ago](https://www.amazon.co.uk/dp/B0FVFNCPLW) [**KiauFdcf 4 Pack Silicone Heat Resistant Mats Non Slip Hot Pads for Kitchen Multi Use Trivets for Pots Pans & Worktops Pot Holder Mat (Grey)**KiauFdcf**£6.59**29 rev9mo ago](https://www.amazon.co.uk/dp/B0FVFR6V43) [**Haven Essentials Silicone Trivets Pack of 4 Honeycomb Heat Resistant Hot Pads BPA-Free Non-Slip Silicone Mats 18cm Thick Dish Pot & Pan Protectors for Kitchen Countertops & Dining Table**HAVEN ESSENTIALS**£9.07**23 rev10mo ago](https://www.amazon.co.uk/dp/B0FRMWT34L)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LUCTHY Silicone Trivet Set 4 Pack Folding Heat Resistant Mats Non Slip Trivets for Kitchen Worktops Hot Pans Pots Dishes and Cups (Blue Black Beige Sage Green)**LUCTHY**£4.63**3.7★**▲ 328%**](https://www.amazon.co.uk/dp/B0GRR4V93M) [**ZHMUZ Windmill Design Trivets for Kitchen Worktops 23cm(6 Inches) Diameter**ZHMUZ**£14.51**4.0★**▲ 188%**](https://www.amazon.co.uk/dp/B0FVS26VH8) [**SUMTree 2 PCS Heavy Duty Retangle Cast Iron Trivet Hot Pot Holder Pad Green**SUMTree**£19.03**4.3★**▲ 118%**](https://www.amazon.co.uk/dp/B0FBWQS39F) [**Silicone Trivets for Hot Pans and Pots (2 Pack) - Multipurpose Silicone Heat Resistant Mat and Pot Holder Trivet (30 x 23cm) - Heatproof Mats for Kitchen by Lindas Essentials (Beige)**Linda's Essentials**£8.17**4.7★**▲ 100%**](https://www.amazon.co.uk/dp/B0CYWV1N8B) [**Wdmxszdq Silicone Trivets for Kitchen Worktops 4 Pack Heat Resistant Trivet Mats Non Slip Hot Pads for Pots & Pans Countertop Protector (Grey)**Wdmxszdq**£6.85**4.7★**▲ 54%**](https://www.amazon.co.uk/dp/B0FVFNCPLW)
**~~View all trending →~~**
## **What buyers say about trivet**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Fantastic quality mats”*
**Value For Money**14%
*“Good value”*
**Size-Overall**8%
*“Good size”*
**Advertised Vs Actual Product**7%
*“Exactly as advertised”*
**Strength**7%
*“Very strong”*
**Ease Of Use**6%
*“they come in handy”*
**Design-Overall**5%
*“Nice styling and useful”*
**Ease Of Cleaning**5%
*“Easy to clean”*
**Weight Light**4%
*“Great light weight mats”*
**Color**2%
*“Love the colour”*
### **What buyers complain about **
**Size-Overall**22%
*“Small”*
**Quality-Overall**13%
*“Poor Quality”*
**Strength**8%
*“Need strength”*
**Weight Light**5%
*“No weight to it”*
**Thickness**3%
*“not that thick”*
**Grip**3%
*“Could be better, not anti-slip”*
**Adhesion/Stickiness**3%
*“It then falls off”*
**Shape/Style**2%
*“Dont hold the shape of a tree”*
**Material Quality**2%
*“They are not silicone just rubber”*
**Durability**2%
*“some of the rubber feet fell off real quick”*
### **Top return reasons **
**Size-Overall**35%
**Defective Material/Parts**17%
**Strength**6%
**Quality-Overall**6%
**Advertised Vs Actual Product**4%
**Color**4%
**Thin**4%
**Add-Ons/Attachments**2%
**Functionality-Overall**2%
**Shape/Style**2%
## **Common questions**
- **Is trivet profitable to sell on Amazon United Kingdom?**
- The niche generates £122K/yr across 50 tracked products. 0 of 15 products launched in the last 360 days are still selling. 90-day search growth is -20.3%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the trivet niche?**
- 44 brands and 80 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 48% of demand.
- **What do buyers complain about in trivet?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 0.8%.
- **When does demand for trivet peak?**
- Demand peaks in Nov–Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the trivet niche?**
- Listings span £2.93–£19.03; the average listing price is £9.32 (sweet spot $15–$100). The average incumbent carries 614 reviews — the moat a new listing must climb.
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