---
title: "Reviews — travel mug - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/travel-mug/reviews"
last_updated: "2026-07-31T16:00:48.387Z"
locale: en
meta:
  description: "Niche score 55/100 · £1.1M/yr market · 5.5M searches/yr · £11.87 avg price. Soft demand (-27.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · £1.1M/yr market · 5.5M searches/yr · £11.87 avg price. Soft demand (-27.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — travel mug - Flapen"
---

# **travel mug**

**Worth a look**

Shows low returns (1.5%), but soft demand (-27.7% this quarter) keeps it on the watch list.

Market size 80Growth 11Conversion 22Competition 76Returns 86Price range 58Avg price 49Brand share 69Review moat 23Quality gap 57

**Returns**

**Great****1.5%**

return rate — above 5% kills the launch gate

**Market size**

**Great****£1.1M**

£1.1M/yr · 5.5M searches

**Competition**

**Great****39%**

top-5 click share — an open shelf

**Brand share**

**Good****63%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****£5.36–£28.42**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****£11.87**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****7,497.2**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.7%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-27.7%**

90-day search growth — must beat 0% to launch