---
title: "Search terms — travel kettle - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/travel-kettle/search-terms"
last_updated: "2026-07-31T21:43:47.469Z"
locale: en
meta:
  description: "Niche score 55/100 · £753K/yr market · 1.3M searches/yr · £12.32 avg price. Soft demand (+0.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · £753K/yr market · 1.3M searches/yr · £12.32 avg price. Soft demand (+0.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — travel kettle - Flapen"
---

# **travel kettle**

**Worth a look**

Shows beatable incumbent ratings (4.2★), but soft demand (+0.9% this quarter) keeps it on the watch list.

Market size 71Growth 26Conversion 57Competition 38Returns 63Price range 55Avg price 53Brand share 64Review moat 50Quality gap 82

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****£753K**

£753K/yr · 1.3M searches

**Brand share**

**Good****66%**

top-5 brand share — brands hold most of the demand

**Returns**

**Good****2.5%**

return rate — above 5% kills the launch gate

**Conversion**

**Good****4.8%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****£8.61–£22.91**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****£12.32**

avg listing price — sweet spot $15–$100

**Review moat**

**Okay****1,536.58**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****62%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+0.9%**

90-day search growth — must beat 0% to launch