---
title: "Trend — towel radiator - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/towel-radiator/trend"
last_updated: "2026-07-31T20:45:45.262Z"
locale: en
meta:
  description: "Niche score 48/100 · £131K/yr market · 221K searches/yr · £49.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · £131K/yr market · 221K searches/yr · £49.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — towel radiator - Flapen"
---

# **towel radiator**

**Skip it**

Soft demand (-35.9% this quarter) — this niche doesn't clear our bar today.

Market size 29Growth 7Conversion 15Competition 78Returns 74Price range 88Avg price 93Brand share 39Review moat 90Quality gap 40

**Avg price**

**Great****£49.50**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****191.63**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****£7.27–£90.96**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Returns**

**Good****2.0%**

return rate — above 5% kills the launch gate

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****81%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****£131K**

£131K/yr · 221K searches

**Conversion**

**Bad****1.2%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-35.9%**

90-day search growth — must beat 0% to launch