---
title: "Reviews — top soil - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/top-soil/reviews"
last_updated: "2026-07-31T21:40:44.862Z"
locale: en
meta:
  description: "Niche score 54/100 · £467K/yr market · 520K searches/yr. A concentrated shelf (top 5 take 70% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £467K/yr market · 520K searches/yr. A concentrated shelf (top 5 take 70% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — top soil - Flapen"
---

# **top soil**

**Worth a look**

Shows low returns (0.0%), but a concentrated shelf (top 5 take 70% of clicks) keeps it on the watch list.

Market size 58Growth 56Conversion 81Competition 25Returns 100Price range 34Avg price 38Brand share 27Review moat 51Quality gap 67

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****8.6%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****£467K**

£467K/yr · 520K searches

**Growth**

**Good****+29.4%**

90-day search growth — must beat 0% to launch

**Review moat**

**Good****1,445**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Okay****£10.50**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****£5.92–£19.61**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand

**Competition**

**Bad****70%**

top-5 click share — a locked-up shelf