---
title: "Search terms — toothbrush holder - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/toothbrush-holder/search-terms"
last_updated: "2026-07-31T14:37:14.852Z"
locale: en
meta:
  description: "Niche score 58/100 · £582K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · £582K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — toothbrush holder - Flapen"
---

# **toothbrush holder**

**Worth a look**

Shows no brand lock-in (top 5 brands take 40% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 63Growth 15Conversion 41Competition 85Returns 94Price range 40Avg price 24Brand share 95Review moat 44Quality gap 48

**Brand share**

**Incredible****40%**

top-5 brand share — no brand owns this niche

**Returns**

**Great****1.0%**

return rate — above 5% kills the launch gate

**Competition**

**Great****30%**

top-5 click share — an open shelf

**Market size**

**Good****£582K**

£582K/yr · 2.1M searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****2,124.46**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****3.2%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Okay****£2.96–£23.15**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Bad****£8.72**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-20.3%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")