---
title: "Toothbrush Holder — £582K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/toothbrush-holder"
last_updated: "2026-07-31T14:33:31.813Z"
locale: en
meta:
description: "Niche score 58/100 · £582K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · £582K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Toothbrush Holder — £582K/yr Amazon UK Niche (2026) - Flapen"
---
# **toothbrush holder**
**Worth a look**
Shows no brand lock-in (top 5 brands take 40% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 63Growth 15Conversion 41Competition 85Returns 94Price range 40Avg price 24Brand share 95Review moat 44Quality gap 48
**Brand share**
**Incredible****40%**
top-5 brand share — no brand owns this niche
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Market size**
**Good****£582K**
£582K/yr · 2.1M searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,124.46**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.2%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****£2.96–£23.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****£8.72**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-20.3%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, toothbrush holder is a £582K/yr Amazon United Kingdom market (2.1M searches/yr). The top 5 brands hold 40% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **toothbrush holder market data**
- **Units sold / yr**
- **60K–80K**
- avg 750–1,000/product
- **Revenue / yr**
- **£523K–£698K**
- units × avg price
- **Conversion rate**
- **3.2%**
- **Avg BSR**
- **#35**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **93%**
- **Out of stock**
- **5.9%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**34 **▼falling
**Sellers**
**84**
**Top-5 brand share**
**40%**
Top 20: 87%
**Top-5 click share**
**30%**
Top 20: 69%
**Open market**
**55%**
- toprance15% - Joseph Joseph7% - HOMMAND7% - Zayin5% - PARKMANI5% - LAWALEISHE5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.3% search growth over the last 90 days.
50K30KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/home-garden/toothbrush-holder/trend)
## **Top toothbrush holder search terms**
- **toothbrush holder**1.2M/yr-17.5%1.9% conv. - **electric toothbrush holder**291K/yr-31.6%2.3% conv. - **toothbrush holder wall mounted**128K/yr-28.9%1.6% conv. - **wall mounted toothbrush holder**68K/yr-26.4%1.1% conv. - **tooth brush holder**66K/yr-31.8%1.7% conv. - **tooth brush holder for bathroom**19K/yr+368.4%1.4% conv. - **toothbrush holders**36K/yr-17.5%1.0% conv. - **electric toothbrush holder wall mounted**34K/yr-29.0%2.7% conv. - **toothpaste holder**26K/yr-22.0%0.9% conv. - **bathroom toothbrush holder**22K/yr-7.3%1.4% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/toothbrush-holder/search-terms)
## **Top toothbrush holder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£17K6%£35K9%£52K12%£70K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**toprance Toothbrush Holder Anti-slip Electric Toothbrush Holder For Bathroom Countertop 4 Compartments Detachable Toothbrush Caddy With Drainage For Family**toprance**£8.25**4.6★992 rev](https://www.amazon.co.uk/dp/B0CTHJJK2S) [2**HOMMAND Electric Toothbrush Holder 2 Packs Upgraded Strong Adhesive Electric Toothbrush Holder Wall Mounted Adjustable Electric Toothbrush Stand Toothbrush Organizer for Bathroom (Universal) White**HOMMAND**£4.29**4.6★5,017 rev](https://www.amazon.co.uk/dp/B08DN9YW17) [3**LAWALEISHE Toothbrush Holder 3 Slots Toothbrush Organizer with Drainage Holes Grey Multifunctional Plastic Toothbrush Cup Storage Stand Makeup Brush Razor Toothbrush Caddy Holder for Bathroom Kitchen**LAWALEISHE**£7.96**4.3★348 rev](https://www.amazon.co.uk/dp/B0D2ZPS5K5) [4**Joseph Joseph Easy-Store - Large Toothbrush Holder Caddy Bathroom Storage - White/Grey**Joseph Joseph**£11.36**4.7★19,609 rev](https://www.amazon.co.uk/dp/B0797KPX4J) [5**CHONLY Bamboo Toothbrush Holder for Bathroom Storage Organizer Caddy Electric Toothbrush Holder for Kids Family 5 Slots Toothbrush and Toothpaste Holder White**CHONLY**£9.63**4.5★379 rev](https://www.amazon.co.uk/dp/B0BXD53F3V)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**5 Slots Detachable Toothbrush Holder Set - for Bathroom Countertop Wall Mounted Electric & Manual Toothbrush Holder with Removable Dividers Family Bathroom Accessories Organiser**Furkoazki**£8.71**17 rev4mo ago](https://www.amazon.co.uk/dp/B0GSZ41D7Z) [**LifeBasis UV Toothbrush Sanitizer Wall Mounted Holder with Dual Disinfection 50-Day Rechargeable Long-Lasting Battery Air-Drying and LED Smart Sensing Toothbrush Holders for Bathroom**LifeBasis**£23.15**191 rev9mo ago](https://www.amazon.co.uk/dp/B0FY2WHL2K) [**Toothbrush Holder for Bathroom Countertop Multi-Slot Toothbrush Caddy with Drainage Detachable Design Non-Slip Base Toothpaste Organizer (1 White)**NCONEZON**£4.38**41 rev1y ago](https://www.amazon.co.uk/dp/B0F65YSQBC) [**YESENT Aluminum Toothbrush Holder Wall-mounted Bathroom rack 4 Slot Black**YESENT**£11.96**560 rev1y ago](https://www.amazon.co.uk/dp/B0DM6HJ16B) [**Luxspire Toothbrush Holders 2 Pack Fast Drying Toothbrush Holders for Bathroom Diatomite Toothbrush Cups Electric Toothbrush and Toothpaste Holder for Bathroom Countertop Marble**Luxspire**£11.96**635 rev1y ago](https://www.amazon.co.uk/dp/B0DJX8PBHG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**5 Slots Detachable Toothbrush Holder Set - for Bathroom Countertop Wall Mounted Electric & Manual Toothbrush Holder with Removable Dividers Family Bathroom Accessories Organiser**Furkoazki**£8.71**4.3★**▲ 352%**](https://www.amazon.co.uk/dp/B0GSZ41D7Z) [**LifeBasis UV Toothbrush Sanitizer Wall Mounted Holder with Dual Disinfection 50-Day Rechargeable Long-Lasting Battery Air-Drying and LED Smart Sensing Toothbrush Holders for Bathroom**LifeBasis**£23.15**4.3★**▲ 159%**](https://www.amazon.co.uk/dp/B0FY2WHL2K) [**TATAY Toothbrush and Toothpaste Cup Bohol Polypropylene BPA Free 100% Recycled Plastic Anthracite Grey Measures 6.5 x 6.5 x 11 cm**TATAY**£3.11**4.5★**▲ 110%**](https://www.amazon.co.uk/dp/B0CJNNJRSK) [**Toothbrush Holder for Bathroom Countertop Multi-Slot Toothbrush Caddy with Drainage Detachable Design Non-Slip Base Toothpaste Organizer (1 White)**NCONEZON**£4.38**4.4★**▲ 95%**](https://www.amazon.co.uk/dp/B0F65YSQBC) [**iHave Wall Mounted Toothbrush Holders with Toothpaste Dispenser Featuring 2 Cups 6 Slots and 2 Compartments Organizer for Bathroom Essentials Luxury Black & Gold Elegant Design for Bathroom Decor**ihave**£13.04**4.4★**▲ 29%**](https://www.amazon.co.uk/dp/B0C2T3XBK8)
**~~View all trending →~~**
## **What buyers say about toothbrush holder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Beautiful looking product”*
**Ease Of Cleaning**14%
*“Its easy to detach and clean”*
**Advertised Vs Actual Product**9%
*“As described”*
**Value For Money**8%
*“Good value for money”*
**Strength**7%
*“Seems solidly built”*
**Size-Overall**7%
*“Perfect fit”*
**Assembly/Installation**4%
*“Very easy to assemble”*
**Design-Overall**4%
*“Good design”*
**Ease Of Use**4%
*“Easy to use”*
**Adhesion/Stickiness**4%
*“adhesion is excellent”*
### **What buyers complain about **
**Durability**10%
*“Broke first time using it”*
**Adhesion/Stickiness**10%
*“Not sticky enough”*
**Quality-Overall**9%
*“Not good quality”*
**Size-Overall**8%
*“To small”*
**Ease Of Cleaning**8%
*“it is a bit difficult to wash and clean”*
**Value For Money**7%
*“Look little cheaper”*
**Strength**4%
*“Not that strong”*
**Charging**3%
*“No lights, nothing despite being fully charged”*
**Storage Capacity**2%
*“Not enough room to store things as shown on picture”*
**Advertised Vs Actual Product**2%
*“Picture is deceiving”*
### **Top return reasons **
**Size-Overall**40%
**Adhesion/Stickiness**7%
**Quality-Overall**6%
**Functionality-Overall**6%
**Color**5%
**Defective Material/Parts**5%
**Material Quality**4%
**Advertised Vs Actual Product**4%
**Charging**3%
**Strength**2%
## **Common questions**
- **Is toothbrush holder profitable to sell on Amazon United Kingdom?**
- The niche generates £582K/yr across 54 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -20.3%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the toothbrush holder niche?**
- 34 brands and 84 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 40% of demand.
- **What do buyers complain about in toothbrush holder?**
- Top complaints mined from reviews: Durability, Adhesion/Stickiness, Quality-Overall. The return rate is 1.0%.
- **When does demand for toothbrush holder peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the toothbrush holder niche?**
- Listings span £2.96–£23.15; the average listing price is £8.72 (sweet spot $15–$100). The average incumbent carries 2,124 reviews — the moat a new listing must climb.
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