---
title: "Toilet Mat — £302K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/toilet-mat"
last_updated: "2026-07-31T14:39:20.966Z"
locale: en
meta:
description: "Niche score 54/100 · £302K/yr market · 1.1M searches/yr · £10.47 avg price. Soft demand (-24.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · £302K/yr market · 1.1M searches/yr · £10.47 avg price. Soft demand (-24.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Toilet Mat — £302K/yr Amazon UK Niche (2026) - Flapen"
---
# **toilet mat**
**Worth a look**
Shows low returns (1.4%), but soft demand (-24.1% this quarter) keeps it on the watch list.
Market size 51Growth 13Conversion 34Competition 75Returns 87Price range 40Avg price 37Brand share 75Review moat 34Quality gap 80
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Competition**
**Great****40%**
top-5 click share — an open shelf
**Brand share**
**Great****60%**
top-5 brand share — no brand owns this niche
**Market size**
**Good****£302K**
£302K/yr · 1.1M searches
**Price range**
**Okay****£5.75–£21.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£10.47**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****3,060.22**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-24.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, toilet mat is a £302K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 60% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **toilet mat market data**
- **Units sold / yr**
- **25K–30K**
- avg 250–500/product
- **Revenue / yr**
- **£262K–£314K**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#81**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **90%**
- **Out of stock**
- **9.8%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
**Brands**
**32 **▼falling
**Sellers**
**39**
**Top-5 brand share**
**60%**
Top 20: 91%
**Top-5 click share**
**40%**
Top 20: 75%
**Open market**
**34%**
- EDS20% - AUAUY14% - Rururug9% - LuxUrux9% - SOANNY8% - Paradise Products7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -24.1% search growth over the last 90 days.
30K20KHoliday '24Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/home-garden/toilet-mat/trend)
## **Top toilet mat search terms**
- **toilet mat**174K/yr-21.3%1.8% conv. - **bath mat set**174K/yr-22.0%1.2% conv. - **bathroom mat sets 2 piece**128K/yr-30.3%1.7% conv. - **bathroom mat set**72K/yr-17.1%1.2% conv. - **bath mat sets 2 piece washable**65K/yr-31.5%1.4% conv. - **bath and toilet mat set**35K/yr-9.0%1.5% conv. - **blue bath mat**28K/yr-11.2%0.7% conv. - **bathroom mats 2 piece**29K/yr-23.0%1.3% conv. - **bathroom mat sets**30K/yr-25.5%0.7% conv. - **toilet mats**26K/yr-19.7%1.4% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/toilet-mat/search-terms)
## **Top toilet mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£12K8%£24K12%£36K16%£48K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**EDS Luxury 2 Piece Greek Bath Mat Set Non Slip Ultra Soft Bathroom Mats Water Absorbent Bath Mats Machine Washable Rug Toilet Mat for Bathroom Floor (Silver)**EDS**£9.70**4.4★14,637 rev](https://www.amazon.co.uk/dp/B00HXJMGHQ) [2**LuxUrux Bath Mat Set Luxury Chenille (2-Piece) Soft Plush Anti-Slip Rug + Toilet Mat.1 Microfiber Shaggy Carpet Super Absorbent (Dark Grey 80 x 50 cm + U Shaped 50 x 50 cm)**LuxUrux**£15.12**4.4★23,423 rev](https://www.amazon.co.uk/dp/B078WZDR4C) [3**Rururug 2-Piece Bathroom Rug Set Soft Microfibre Bathroom Mat and Toilet Rug with Cut-Out Non-Slip Bath Mat Washable Grey 50 x 80 cm + 50 x 40 cm**Rururug**£11.90**4.1★1,954 rev](https://www.amazon.co.uk/dp/B09DV335KH) [4**Paradise Products Greek Style Bath Mat Set 2-Piece | Non-Slip Bathroom Mats Shower Mat & Pedestal Mat | Soft Washable Quick-Dry Bath Mats for Bathroom Floor | Anti-Mould Bath Rug Set (Silver)**Paradise Products**£10.65**4.5★937 rev](https://www.amazon.co.uk/dp/B0CSKGWFGR) [5**AUAUY Absorbent Toilet Mat Non Slip Extra Soft Bathroom Pedestal Mat Microfiber Fluffy Shaggy Toilet Rug Machine-Washable Quick Dry Bath Mat for Bathroom U-shape Thick Toilet Rug 50x40cm(Grey)**AUAUY**£6.35**4.2★1,011 rev](https://www.amazon.co.uk/dp/B0DRFVN793)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**AUAUY Absorbent Toilet Mat Non Slip Extra Soft Bathroom Pedestal Mat Microfiber Fluffy Shaggy Toilet Rug Machine-Washable Quick Dry Bath Mat for Bathroom U-shape Thick Toilet Rug 50x40cm(Green)**AUAUY**£6.47**1,011 rev1y ago](https://www.amazon.co.uk/dp/B0F9YVGRZX) [**AUAUY Bathroom Mat Sets 2 Piece Microfiber Fluffy Shaggy Bath Mat+Toilet Rug Extra Soft Absorbent Bath Mats for Bathroom Anti Slip Quick Dry Bathroom Rug Toilet Mat for Room Floor Green**AUAUY**£10.69**1,011 rev1y ago](https://www.amazon.co.uk/dp/B0F9YVYH1B) [**AUAUY Absorbent Toilet Mat Non Slip Extra Soft Bathroom Pedestal Mat Microfiber Fluffy Shaggy Toilet Rug Machine-Washable Quick Dry Bath Mat for Bathroom U-shape Thick Toilet Rug 50x40cm(Grey)**AUAUY**£6.35**1,011 rev1y ago](https://www.amazon.co.uk/dp/B0DRFVN793) [**AUAUY Bathroom Mat Sets 2 Piece Microfiber Fluffy Shaggy Bath Mat+Toilet Rug Extra Soft Absorbent Bath Mats for Bathroom Non Slip Quick Dry Rug Toilet Mat for Bathroom Floor Black**AUAUY**£10.44**1,011 rev1y ago](https://www.amazon.co.uk/dp/B0DRFRBFNR) [**AUAUY Bathroom Mat Sets 2 Piece Microfiber Fluffy Shaggy Bath Mat+Toilet Rug Extra Soft Absorbent Bath Mats for Bathroom Anti Slip Quick Dry Rug Toilet Mat for Bathroom Floor Grey**AUAUY**£10.25**1,011 rev1y ago](https://www.amazon.co.uk/dp/B0DRFSYWPN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FAIRWAYUK Bathroom Mats Sets 2 Pieces Ultra Plush Greek Pattern Bath Toilet Mat Anti Slip Pedestal Set Extra Absorbent 100% Polypropylene Rug Bathroom Accessory (Silver)**FAIRWAYUK**£8.38**4.4★**▲ 233%**](https://www.amazon.co.uk/dp/B08Y97CY85) [**AUAUY Bathroom Mat Sets 2 Piece Microfiber Fluffy Shaggy Bath Mat+Toilet Rug Extra Soft Absorbent Bath Mats for Bathroom Anti Slip Quick Dry Bathroom Rug Toilet Mat for Room Floor Green**AUAUY**£10.69**4.2★**▲ 122%**](https://www.amazon.co.uk/dp/B0F9YVYH1B) [**AUAUY Absorbent Toilet Mat Non Slip Extra Soft Bathroom Pedestal Mat Microfiber Fluffy Shaggy Toilet Rug Machine-Washable Quick Dry Bath Mat for Bathroom U-shape Thick Toilet Rug 50x40cm(Green)**AUAUY**£6.47**4.2★**▲ 84%**](https://www.amazon.co.uk/dp/B0F9YVGRZX) [**AUAUY Bathroom Mat Sets 2 Piece Microfiber Fluffy Shaggy Bath Mat+Toilet Rug Extra Soft Absorbent Bath Mats for Bathroom Non Slip Quick Dry Rug Toilet Mat for Bathroom Floor Black**AUAUY**£10.44**4.2★**▲ 77%**](https://www.amazon.co.uk/dp/B0DRFRBFNR) [**HOMES-LINEN Dolphin Bath Mats Non Slip Bathroom Mats 2 Piece Pedestal and Bath Mat Set Toilet Bathroom Rug (Burgundy)**HOMES-LINEN**£8.13**4.5★**▲ 71%**](https://www.amazon.co.uk/dp/B096L7BXP4)
**~~View all trending →~~**
## **What buyers say about toilet mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“Decent quality”*
**Value For Money**16%
*“They are affordable”*
**Size-Overall**10%
*“Fits well”*
**Color**8%
*“Colour is lovely”*
**Grip**7%
*“Non slip”*
**Advertised Vs Actual Product**6%
*“Better than expected”*
**Comfort-Overall**5%
*“Comfortable”*
**Thickness**3%
*“Large thick mats, fabulous quality”*
**Material Quality**2%
*“Good quality material”*
**Soft Feel**2%
*“Lovely and soft”*
### **What buyers complain about **
**Size-Overall**29%
*“Tiny bath mat. Small”*
**Quality-Overall**22%
*“Poor quality control”*
**Thickness**8%
*“Not as thick”*
**Value For Money**7%
*“expensive”*
**Advertised Vs Actual Product**6%
*“The picture advertised is very misleading”*
**Grip**5%
*“I almost slipped when getting out of the shower as it had no grip”*
**Color**3%
*“sadly not like the colour pictured”*
**Stitch/Finish/Polish**3%
*“Unfortunately, the edges were yellowish around the seams and this spoilt the the look of them”*
**Washability**2%
*“Doesnt wash well”*
**Adhesion/Stickiness**1%
*“Does not stick to the floor”*
### **Top return reasons **
**Size-Overall**41%
**Quality-Overall**20%
**Color**15%
**Thin**5%
**Advertised Vs Actual Product**4%
**Material Quality**3%
**Thickness**2%
**Grip**1%
**Value For Money**1%
**Stitch/Finish/Polish**1%
## **Common questions**
- **Is toilet mat profitable to sell on Amazon United Kingdom?**
- The niche generates £302K/yr across 51 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -24.1%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the toilet mat niche?**
- 32 brands and 39 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in toilet mat?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 1.4%.
- **When does demand for toilet mat peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the toilet mat niche?**
- Listings span £5.75–£21.11; the average listing price is £10.47 (sweet spot $15–$100). The average incumbent carries 3,060 reviews — the moat a new listing must climb.
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