---
title: "Toilet Brush — £3.3M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/toilet-brush"
last_updated: "2026-07-31T13:46:43.985Z"
locale: en
meta:
description: "Niche score 56/100 · £3.3M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · £3.3M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Toilet Brush — £3.3M/yr Amazon UK Niche (2026) - Flapen"
---
# **toilet brush**
**Worth a look**
Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 96Growth 20Conversion 88Competition 44Returns 97Price range 1Avg price 24Brand share 60Review moat 23Quality gap 52
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****£3.3M**
£3.3M/yr · 3.8M searches
**Conversion**
**Great****10.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Bad****£8.52**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****7,371.2**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-10.2%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£2.68–£15.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, toilet brush is a £3.3M/yr Amazon United Kingdom market (3.8M searches/yr). The top 5 brands hold 69% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **toilet brush market data**
- **Units sold / yr**
- **400K–500K**
- avg 15,000–20,000/product
- **Revenue / yr**
- **£3.4M–£4.3M**
- units × avg price
- **Conversion rate**
- **10.3%**
- **Avg BSR**
- **#13**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**44**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 100%
**Open market**
**23%**
- Ibergrif32% - EMBO11% - Galatians9% - MR.SIGA9% - ASOBEAGE8% - MEKEET8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.2% search growth over the last 90 days.
90K70KPrime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/home-garden/toilet-brush/trend)
## **Top toilet brush search terms**
- **toilet brush**2.6M/yr-9.9%7.8% conv. - **toilet brushes & holders**306K/yr-11.6%6.9% conv. - **toilet brush and holder set**184K/yr-8.2%6.2% conv. - **silicone toilet brush**185K/yr-12.8%5.9% conv. - **toilet brushes**84K/yr-7.5%5.9% conv. - **toilet brush silicone**64K/yr-12.2%7.1% conv. - **silicone toilet brush with holder**46K/yr-17.6%5.4% conv. - **loo brush**38K/yr-7.6%9.9% conv. - **toilet cleaner brush**43K/yr-16.6%4.1% conv. - **white toilet brush**27K/yr-3.6%4.8% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/toilet-brush/search-terms)
## **Top toilet brush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£335K20%£670K30%£1.0M40%£1.3M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ibergrif M34152 Silicone Toilet Brushes & Holders Deep Cleaner Toilet Brush with Quick Drying Holder Set for Bathroom**Ibergrif**£5.25**4.4★10,164 rev](https://www.amazon.co.uk/dp/B08Y51NJ5F) [2**BOLMEN Toilet brush and holder Black or White plastic with Strong Dense Bristles (Black)**EMBO**£2.68**4.5★802 rev](https://www.amazon.co.uk/dp/B0CQRV25FY) [3**Ibergrif M34151-3 Toilet Brushes & Holders Deep Cleaner Silicone Toilet Brush Flat Toilet Brush with Long Handle Quick Drying Loo Brush and Holder for Bathroom Base Flooring Wall Mounted White**Ibergrif**£5.36**4.3★9,809 rev](https://www.amazon.co.uk/dp/B08C5NT656) [4**ASOBEAGE Silicone Toilet Brush: Flexible Head Long Handle Wall-mounted Quick-drying Holder for Bathroom Clean (White)**ASOBEAGE**£8.58**4.4★36,025 rev](https://www.amazon.co.uk/dp/B07YWHC5T4) [5**MEKEET Silicone Toilet Brush and Holder Bathroom Toilet Brush Holder Set Silicone Toilet Cleaning Brush Kit with Soft Bristle Brush (Flooring)**MEKEET**£8.33**4.5★19,351 rev](https://www.amazon.co.uk/dp/B07TYXB4Q1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Toilet Brush and Holder Set | Silicone Freestanding or Wall Mounted Loo Brush | Hygienic TPR Bristles with Hidden Tweezers | White | Galatians**Galatians**£6.53**145 rev5mo ago](https://www.amazon.co.uk/dp/B0G6T5QD9Z) [**HAMITOR Toilet Brush and Holder Set: Silver Stainless Steel Wall-Mounted Toilet Cleaner Brush for Compact Bathroom Durable and Space-Saving Loo Brushes for Small Homeowners & Renters 1 Pack**HAMITOR**£7.00**51 rev6mo ago](https://www.amazon.co.uk/dp/B0GGXYNXZJ) [**HAMITOR Toilet Bowl Brush Holder Set: Curved Design with Holder for Deep Cleaning Under Rim - Compact Hidden Scrubber for Small Space - Modern RV Bathroom Accessories - (1 White)**HAMITOR**£7.22**167 rev7mo ago](https://www.amazon.co.uk/dp/B0GC3SX8QW) [**Toilet Brush | Premium Loo Brush And Set For Elegant Bathrooms | Durable And Hygienic Cleaning Solution. (1 White)**Galatians**£6.93**395 rev1y ago](https://www.amazon.co.uk/dp/B0F3TZKWZD) [**Toilet Brush | Modern Loo Brush set with elegant design | Toilet Brushes & holders with Stainless Steel handle | Compact and efficient Toilet Brush set (1 Unit Black)**Galatians**£6.55**254 rev1y ago](https://www.amazon.co.uk/dp/B0F3TY9SPX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HAMITOR Toilet Brush and Holder Set: Silver Stainless Steel Wall-Mounted Toilet Cleaner Brush for Compact Bathroom Durable and Space-Saving Loo Brushes for Small Homeowners & Renters 1 Pack**HAMITOR**£7.00**4.6★**▲ 279%**](https://www.amazon.co.uk/dp/B0GGXYNXZJ) [**HAMITOR Toilet Bowl Brush Holder Set: Curved Design with Holder for Deep Cleaning Under Rim - Compact Hidden Scrubber for Small Space - Modern RV Bathroom Accessories - (1 White)**HAMITOR**£7.22**4.6★**▲ 199%**](https://www.amazon.co.uk/dp/B0GC3SX8QW) [**SetSail Toilet Bowl Brush and Holder Automatic Toilet Brushes for Bathroom with Holder Ventilated Toilet Cleaner Brush for Toilet Scrubber Cleaning**SetSail**£7.70**4.5★**▲ 152%**](https://www.amazon.co.uk/dp/B0CD3MCQGS) [**Toilet Brush and Holder Set | Silicone Freestanding or Wall Mounted Loo Brush | Hygienic TPR Bristles with Hidden Tweezers | White | Galatians**Galatians**£6.53**4.6★**▲ 142%**](https://www.amazon.co.uk/dp/B0G6T5QD9Z) [**Joseph Joseph Flex - Smart Hygienic Silicone Toilet Brush with Holder Set flexible anti-drip anti-clog deep clean head - White/Grey**Joseph Joseph**£14.40**4.3★**▲ 54%**](https://www.amazon.co.uk/dp/B0797DNFMS)
**~~View all trending →~~**
## **What buyers say about toilet brush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Excellent Product”*
**Value For Money**15%
*“Good value for money”*
**Ease Of Cleaning**13%
*“Cleans well”*
**Advertised Vs Actual Product**7%
*“As Described”*
**Ease Of Use**6%
*“Ease of use”*
**Strength**5%
*“Really strong”*
**Design-Overall**5%
*“Clever design”*
**Assembly/Installation**4%
*“Very easy to assemble”*
**Size-Overall**3%
*“Good fit”*
**Brush Quality**2%
*“But looks good and the brush feels nice”*
### **What buyers complain about **
**Ease Of Cleaning**11%
*“Difficult to keep clean”*
**Quality-Overall**11%
*“Incredibly poorly made rubbish”*
**Size-Overall**9%
*“are too short”*
**Strength**6%
*“Too flimsy”*
**Adhesion/Stickiness**5%
*“Doesn't stick to the wall”*
**Durability**4%
*“Damaged quickly, maybe defect”*
**Value For Money**4%
*“Also the most expensive”*
**Rusts/Corrodes**4%
*“it rusted within 10 days”*
**Material Quality**3%
*“Cheap quality materials and very brittle”*
**Functionality-Overall**3%
*“The brush itself doesnt work brilliantly”*
### **Top return reasons **
**Size-Overall**24%
**Quality-Overall**18%
**Strength**7%
**Defective Material/Parts**7%
**Material Quality**7%
**Color**4%
**Adhesion/Stickiness**3%
**Functionality-Overall**3%
**Weight Light**3%
**Add-Ons/Attachments**2%
## **Common questions**
- **Is toilet brush profitable to sell on Amazon United Kingdom?**
- The niche generates £3.3M/yr across 20 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -10.2%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the toilet brush niche?**
- 13 brands and 44 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in toilet brush?**
- Top complaints mined from reviews: Ease Of Cleaning, Quality-Overall, Size-Overall. The return rate is 0.6%.
- **When does demand for toilet brush peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the toilet brush niche?**
- Listings span £2.68–£15.16; the average listing price is £8.52 (sweet spot $15–$100). The average incumbent carries 7,371 reviews — the moat a new listing must climb.
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