---
title: "Toilet Brush Replacement — £46K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/toilet-brush-replacement"
last_updated: "2026-07-31T16:41:55.939Z"
locale: en
meta:
description: "Niche score 53/100 · £46K/yr market · 71K searches/yr. Prices mostly outside the sweet spot ($3.29–$11.22) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £46K/yr market · 71K searches/yr. Prices mostly outside the sweet spot ($3.29–$11.22) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Toilet Brush Replacement — £46K/yr Amazon UK Niche (2026) - Flapen"
---
# **toilet brush replacement**
**Worth a look**
Shows no brand lock-in (top 5 brands take 44% of clicks), but prices mostly outside the sweet spot ($3.29–$11.22) keeps it on the watch list.
Market size 11Growth 18Conversion 83Competition 68Returns 86Price range 0Avg price 20Brand share 91Review moat 75Quality gap 75
**Brand share**
**Great****44%**
top-5 brand share — no brand owns this niche
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****505.62**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Bad****£7.17**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-13.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£46K**
£46K/yr · 71K searches
**Price range**
**Bad****£3.29–£11.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, toilet brush replacement is a £46K/yr Amazon United Kingdom market (71K searches/yr). The top 5 brands hold 44% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **toilet brush replacement market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **£36K–£43K**
- units × avg price
- **Conversion rate**
- **9.0%**
- **Avg BSR**
- **#259**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **76%**
- **Out of stock**
- **10.6%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**27 **—flat
**Sellers**
**56**
**Top-5 brand share**
**44%**
Top 20: 92%
**Top-5 click share**
**44%**
Top 20: 89%
**Open market**
**51%**
- Ibergrif17% - THE BELL8% - Skibetfo7% - Dexpally6% - Topsky5% - FIGFYOU5%
## **Demand**
Weekly Amazon search volume, last 21 weeks — -13.3% search growth over the last 90 days.
2K1KMar '26Mar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/home-garden/toilet-brush-replacement/trend)
## **Top toilet brush replacement search terms**
- **toilet brush replacement**23K/yr-13.5%7.1% conv. - **toilet brush heads**9K/yr-0.5%6.9% conv. - **replacement toilet brush**9K/yr-15.9%7.9% conv. - **toilet brush only**6K/yr+6.2%10.2% conv. - **toilet brush replacement head**6K/yr-12.7%5.1% conv. - **replacement toilet brush head**7K/yr-31.3%7.2% conv. - **toilet brush head replacement**6K/yr-21.7%6.9% conv. - **toilet brush head**4K/yr-14.2%7.8% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/toilet-brush-replacement/search-terms)
## **Top toilet brush replacement products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£2K10%£5K15%£7K20%£9K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ibergrif Black Toilet Brush 4PCS with Stainless Steel Handle Durable Replacement Toilet Brushes for Bathroom Cleaning M34155**Ibergrif**£6.30**4.5★2,152 rev](https://www.amazon.co.uk/dp/B0CDWKWZ87) [2**Chrome Toilet Brush With Durable Bristles 35Cm Long Handle Bathroom Cleaning Brush Freestanding Toilet Cleaner Brush For Deep Cleaning**THE BELL**£3.29**4.2★417 rev](https://www.amazon.co.uk/dp/B0GS6BPVZZ) [3**Skibetfo 4pcs Replacement Toilet Brush Head White Antibacterial Toilet Brush Replacement Head Screw On 12mm Thread Port Toilet Cleaning Brushes Head with Durable Stiff Bristles for Bathroom Toilet**Skibetfo**£8.41**4.1★109 rev](https://www.amazon.co.uk/dp/B0CPSRJZH9) [4**4 Pack Toilet Brush Replacement Heads White Screw On 12mm Thread Port Antibacterial Stiff Bristles Universal Fit for Most Toilet Brush Handles Durable & Easy to Install for Bathroom Cleaning**Dexpally**£6.69**5.0★3 rev](https://www.amazon.co.uk/dp/B0GSYF85ZR) [5**Topsky 4-Pieces Toilet Brush Replaceable Toilet Brushes with Stainless Steel Handle Standing Toilet Brush for Bathroom Toilet Cleaning (White)**Topsky**£8.06**4.5★304 rev](https://www.amazon.co.uk/dp/B0BJ1HNMHN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**4 Pack Toilet Brush Replacement Heads White Screw On 12mm Thread Port Antibacterial Stiff Bristles Universal Fit for Most Toilet Brush Handles Durable & Easy to Install for Bathroom Cleaning**Dexpally**£6.69**3 rev4mo ago](https://www.amazon.co.uk/dp/B0GSYF85ZR) [**Chrome Toilet Brush With Durable Bristles 35Cm Long Handle Bathroom Cleaning Brush Freestanding Toilet Cleaner Brush For Deep Cleaning**THE BELL**£3.29**417 rev4mo ago](https://www.amazon.co.uk/dp/B0GS6BPVZZ) [**Bravara X Silicone Toilet Brush Replacement Heads (2 Pack) 12mm Screw-On Fit Flexible Silicone Brush Heads Compatible with 12mm Thread Toilet Brush Handles**Bravara X**£10.97**1 rev4mo ago](https://www.amazon.co.uk/dp/B0GRWZHK7W) [**Eulihent 4 Pcs Toilet Brush Head Replacement Universal Screw On 12mm Antibacterial Toilet Cleaning Brushes Head with Durable Stiff Bristles for Bathroom Toilet (Black)**Eulihent**£7.44**3 rev7mo ago](https://www.amazon.co.uk/dp/B0G6BTX8T8) [**Bravara X Toilet Brush Replacement Heads (2 Pack) 12mm Screw-On Fit Silicone & Bristle Brush Heads Compatible with 12mm Thread Toilet Brush Handles**Bravara X**£9.78**11 rev9mo ago](https://www.amazon.co.uk/dp/B0FWN9FMY1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Chrome Toilet Brush With Durable Bristles 35Cm Long Handle Bathroom Cleaning Brush Freestanding Toilet Cleaner Brush For Deep Cleaning**THE BELL**£3.29**4.2★**▲ 225%**](https://www.amazon.co.uk/dp/B0GS6BPVZZ) [**4 Pack Toilet Brush Replacement Heads White Screw On 12mm Thread Port Antibacterial Stiff Bristles Universal Fit for Most Toilet Brush Handles Durable & Easy to Install for Bathroom Cleaning**Dexpally**£6.69**5.0★**▲ 225%**](https://www.amazon.co.uk/dp/B0GSYF85ZR) [**EINESIN Silicone Toilet Brush Toilet Brushes Replacement Stainless Steel Handle Toilet Brushes for Bathroom Toilet Cleaning Brush 7 cm Diameter (Silicone 2 PCS)**Einesin**£7.01**4.4★**▲ 221%**](https://www.amazon.co.uk/dp/B0F65NW17B) [**Bravara X Silicone Toilet Brush Replacement Heads (2 Pack) 12mm Screw-On Fit Flexible Silicone Brush Heads Compatible with 12mm Thread Toilet Brush Handles**Bravara X**£10.97**5.0★**▲ 205%**](https://www.amazon.co.uk/dp/B0GRWZHK7W) [**Tatay Stainless Steel Toilet Brush Handle Black Brush Stainless Steel Handle Made in Spain. BPA free. Measures 8 x 8 x 35 cm 4438901**TATAY**£4.93**4.4★**▲ 140%**](https://www.amazon.co.uk/dp/B08XJXQ5TR)
**~~View all trending →~~**
## **What buyers say about toilet brush replacement**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Great quality and perfect for a bathroom refresh”*
**Advertised Vs Actual Product**16%
*“BETTER THAN EXPECTED”*
**Value For Money**15%
*“Excellent for the money”*
**Size-Overall**13%
*“Fit well”*
**Ease Of Cleaning**9%
*“Best thing that I have had to clean toilet”*
**Ease Of Use**6%
*“Easy to use”*
**Strength**4%
*“It's a sturdy toilet brush”*
**Design-Overall**3%
*“Well Designed”*
**Efficiency**2%
*“they work very well”*
**Handle Quality**2%
*“Good two pack of brushes”*
### **What buyers complain about **
**Size-Overall**36%
*“smaller than my old brushes”*
**Ease Of Cleaning**10%
*“which isnt ideal especially when its wet from cleaning the toilet”*
**Quality-Overall**8%
*“Poor quality”*
**Value For Money**5%
*“Seem expensive at £13 though”*
**Storage Capacity**4%
*“The only thing is storing doesnt come with a place to hold the brush in place”*
**Shape/Style**4%
*“The bowl shaped brushes are simply the wrong shape”*
**Durability**2%
*“The head came off first time used”*
**Balance/Stability**2%
*“The heads of the brushes do not screw on which would give them stability”*
**Rusts/Corrodes**2%
*“around the base of the bristles it had gone rusty colour as white brushes do”*
### **Top return reasons **
**Size-Overall**83%
**Compatibility-Overall**5%
**Add-Ons/Attachments**2%
**Connectivity-Overall**1%
**Quality-Overall**1%
**Product Condition**1%
**Durability**1%
**Wet Cleaning**1%
**Functionality-Overall**1%
**Cleaning Modes**1%
## **Common questions**
- **Is toilet brush replacement profitable to sell on Amazon United Kingdom?**
- The niche generates £46K/yr across 29 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -13.3%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the toilet brush replacement niche?**
- 27 brands and 56 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 44% of demand.
- **What do buyers complain about in toilet brush replacement?**
- Top complaints mined from reviews: Size-Overall, Ease Of Cleaning, Quality-Overall. The return rate is 1.4%.
- **What does it cost to enter the toilet brush replacement niche?**
- Listings span £3.29–£11.22; the average listing price is £7.17 (sweet spot $15–$100). The average incumbent carries 506 reviews — the moat a new listing must climb.
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