---
title: "Search terms — toaster - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/toaster/search-terms"
last_updated: "2026-07-31T15:30:40.306Z"
locale: en
meta:
  description: "Niche score 64/100 · £5.5M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 64/100 · £5.5M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — toaster - Flapen"
---

# **toaster**

**Worth a look**

Shows a $5.5M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 98Growth 13Conversion 50Competition 81Returns 70Price range 90Avg price 95Brand share 48Review moat 24Quality gap 80

**Market size**

**Incredible****£5.5M**

£5.5M/yr · 5.6M searches

**Avg price**

**Incredible****£24.61**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£9.76–£93.45**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****34%**

top-5 click share — an open shelf

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Returns**

**Good****2.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Okay****4.0%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****6,074.27**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-23.7%**

90-day search growth — must beat 0% to launch