---
title: "Tissue Paper — £644K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/tissue-paper"
last_updated: "2026-07-31T11:20:57.687Z"
locale: en
meta:
description: "Niche score 48/100 · £644K/yr market · 1.3M searches/yr · £3.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £644K/yr market · 1.3M searches/yr · £3.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tissue Paper — £644K/yr Amazon UK Niche (2026) - Flapen"
---
# **tissue paper**
**Skip it**
Prices mostly outside the sweet spot ($1.25–$6.50) — this niche doesn't clear our bar today.
Market size 66Growth 19Conversion 96Competition 33Returns 100Price range 0Avg price 10Brand share 41Review moat 74Quality gap 21
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****546.5**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****£644K**
£644K/yr · 1.3M searches
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-12.5%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£3.67**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.25–£6.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, tissue paper is a £644K/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tissue paper market data**
- **Units sold / yr**
- **150K–200K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **£551K–£734K**
- units × avg price
- **Conversion rate**
- **13.6%**
- **Avg BSR**
- **#24**
- **Page quality**
- **0%**
- **Prime**
- **81%**
- **Sponsored**
- **81%**
- **Out of stock**
- **6.5%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**22**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**16%**
- Cydaluya40% - Apex Business Supplies16% - Glick11% - Jwssor7% - Bitone6% - MIAHART4% - Open — no brand owns it (6 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.5% search growth over the last 90 days.
60K40KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/uk/home-garden/tissue-paper/trend)
## **Top tissue paper search terms**
- **tissue paper**834K/yr-14.0%8.4% conv. - **tissue paper for wrapping gifts**203K/yr-10.2%7.9% conv. - **tissue paper sheets for packaging**57K/yr+9.6%10.0% conv. - **tissue paper for packing**17K/yr+5.6%6.6% conv. - **coloured tissue paper**22K/yr-22.2%11.5% conv. - **gift wrapping paper tissue**14K/yr-28.8%5.3% conv. - **tissue paper for gift bags**18K/yr+1.0%4.9% conv. - **wrapping tissue paper**16K/yr-10.4%7.2% conv. - **tissue paper for crafts**17K/yr-42.0%7.8% conv. - **tissue wrapping paper**13K/yr+4.3%5.4% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/tissue-paper/search-terms)
## **Top tissue paper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£64K20%£129K30%£193K40%£258K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**60 Coloured Tissue Paper for Wrapping Gifts Cydaluya Tissue Papers with 20 Colors 35x50cm Tissue Paper Sheets Perfect for Packaging Gifts and Crafts**Cydaluya**£4.13**4.6★575 rev](https://www.amazon.co.uk/dp/B0F28LDSPR) [2**Apex Business Supplies 50 Sheets of Large White Tissue Paper 20x30 inches Acid-Free Tissue Paper for Art Gift Wrapping & Packaging**Apex Business Supplies**£3.55**4.8★1,618 rev](https://www.amazon.co.uk/dp/B0CVXNKSJF) [3**100 Sheets Acid Free White Tissue Paper 20 x 30 inches for Art Collection & Gift Wrapping - Acid Free Tissue Paper Sheets for Packaging - 500x750mm 18gsm Acid Free Paper**Apex Business Supplies**£6.50**4.7★1,143 rev](https://www.amazon.co.uk/dp/B0CVXW82K6) [4**Jwssor Floral Tissue Paper Flower Tissue 20sheets 50x35 Tissue Paper for Wrapping Gifts Birthday Party Wedding**Jwssor**£3.35**4.7★321 rev](https://www.amazon.co.uk/dp/B0DD75X59F) [5**Bitone 60 Colourful Tissue Paper for Wrapping Gifts Coloured Tissue Paper with 20Colors 35x50cm Paper Sheets Perfect for Packaging Gifts and Crafts DIY Art Craft Party Floral Festival Gift Packaging**Bitone**£4.25**4.8★77 rev](https://www.amazon.co.uk/dp/B0G6L8TYC2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**White Tissue Paper for Wrapping Gifts 60 Tissue Paper Sheets for Packaging Gifts and Crafts. 35x50cm Tissue Paper Perfect for Art Craft Decorations**Cydaluya**£3.62**7 rev4mo ago](https://www.amazon.co.uk/dp/B0GSPFHPYZ) [**Bitone 60 Colourful Tissue Paper for Wrapping Gifts Coloured Tissue Paper with 20Colors 35x50cm Paper Sheets Perfect for Packaging Gifts and Crafts DIY Art Craft Party Floral Festival Gift Packaging**Bitone**£4.25**77 rev7mo ago](https://www.amazon.co.uk/dp/B0G6L8TYC2) [**woric 60 Sheets Green Tissue Paper for Gift Bags 14 * 20in Sage Green Botanical Stripe Dot Gift Wrapping Tissue Bulk for Wedding Baby Shower Birthday Party Decoration DIY Crafts Packaging**woric**£5.78**78 rev8mo ago](https://www.amazon.co.uk/dp/B0G1Y66MJT) [**60 Coloured Tissue Paper for Wrapping Gifts Cydaluya Tissue Papers with 20 Colors 35x50cm Tissue Paper Sheets Perfect for Packaging Gifts and Crafts**Cydaluya**£4.13**575 rev1y ago](https://www.amazon.co.uk/dp/B0F28LDSPR) [**Jwssor Floral Tissue Paper Flower Tissue 20sheets 50x35 Tissue Paper for Wrapping Gifts Birthday Party Wedding**Jwssor**£3.35**321 rev1y ago](https://www.amazon.co.uk/dp/B0DD75X59F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**White Tissue Paper for Wrapping Gifts 60 Tissue Paper Sheets for Packaging Gifts and Crafts. 35x50cm Tissue Paper Perfect for Art Craft Decorations**Cydaluya**£3.62**5.0★**▲ 272%**](https://www.amazon.co.uk/dp/B0GSPFHPYZ) [**woric 60 Sheets Green Tissue Paper for Gift Bags 14 * 20in Sage Green Botanical Stripe Dot Gift Wrapping Tissue Bulk for Wedding Baby Shower Birthday Party Decoration DIY Crafts Packaging**woric**£5.78**4.8★**▲ 213%**](https://www.amazon.co.uk/dp/B0G1Y66MJT) [**Tissue Paper**Creativ**£1.25**4.6★**▲ 155%**](https://www.amazon.co.uk/dp/B07H42B3C8) [**Bitone 60 Colourful Tissue Paper for Wrapping Gifts Coloured Tissue Paper with 20Colors 35x50cm Paper Sheets Perfect for Packaging Gifts and Crafts DIY Art Craft Party Floral Festival Gift Packaging**Bitone**£4.25**4.8★**▲ 132%**](https://www.amazon.co.uk/dp/B0G6L8TYC2) [**50 Sheets of Large Premium White Tissue Paper 20x30(50x70cm) - 28g Eco-Friendly Premium Tissue Paper for Gift Wrapping Large Boxes Packing Filler Art and Craft Packaging**Spark Trade**£5.70**4.5★**▲ 60%**](https://www.amazon.co.uk/dp/B0CSB67MQ6)
**~~View all trending →~~**
## **What buyers say about tissue paper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**34%
*“Decent quality”*
**Value For Money**17%
*“Good Value”*
**Advertised Vs Actual Product**14%
*“As described”*
**Color**13%
*“Great colours”*
**Size-Overall**5%
*“Good size”*
**Ease Of Use**3%
*“Easy to use”*
**Gifting Purpose**3%
*“Great for presents”*
**Thickness**1%
*“The tissue paper is a good thickness”*
**Strength**1%
*“Not flimsy”*
**Storage Capacity**1%
*“It doesnt take up much storage space at all”*
### **What buyers complain about **
**Size-Overall**21%
*“is not fit for purpose”*
**Thickness**19%
*“Quite thin”*
**Value For Money**7%
*“I feel excessive price”*
**Quality-Overall**4%
*“Disappointing packaging and quality, would not recommend”*
**Durability**3%
*“Not so durable”*
**Brightness/Shine/Glow**3%
*“I also dont like the shiny side”*
**Advertised Vs Actual Product**3%
*“Description and pictures need updating to clearly state how this is despatched”*
**Color**2%
*“the colour was not white as I expected”*
### **Top return reasons **
**Size-Overall**28%
**Color**16%
**Quality-Overall**13%
**Advertised Vs Actual Product**10%
**Thin**9%
**Thickness**5%
**Material Quality**4%
**Display Colors**2%
**Defective Material/Parts**2%
**Shape/Style**1%
## **Common questions**
- **Is tissue paper profitable to sell on Amazon United Kingdom?**
- The niche generates £644K/yr across 16 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -12.5%. Flapen's verdict: Skip it (48/100).
- **How competitive is the tissue paper niche?**
- 12 brands and 22 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in tissue paper?**
- Top complaints mined from reviews: Size-Overall, Thickness, Value For Money. The return rate is 0.1%.
- **When does demand for tissue paper peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the tissue paper niche?**
- Listings span £1.25–£6.50; the average listing price is £3.67 (sweet spot $15–$100). The average incumbent carries 547 reviews — the moat a new listing must climb.
## **Related niches in Home & Garden**
- 79 [**mole repellent**](https://flapen.com/research/uk/home-garden/mole-repellent)£163K/yr+91.4%**Worth a look**- 80 [**sun lounger**](https://flapen.com/research/uk/home-garden/sun-lounger)£2.5M/yr+299.9%**Launch it**- 80 [**fly repellent fan**](https://flapen.com/research/uk/home-garden/fly-repellent-fan)£302K/yr>1,000%**Worth a look**- 80 [**ice maker**](https://flapen.com/research/uk/home-garden/ice-maker)£2.9M/yr+371.4%**Launch it**- 80 [**parasol base**](https://flapen.com/research/uk/home-garden/parasol-base)£1.1M/yr+904.4%**Launch it**- 80 [**air conditioner**](https://flapen.com/research/uk/home-garden/air-conditioner)£39.3M/yr>1,000%**Launch it**[**All Home & Garden niches **](https://flapen.com/research/uk/home-garden)