---
title: "Search terms — thermos jug - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/thermos-jug/search-terms"
last_updated: "2026-07-31T14:01:23.618Z"
locale: en
meta:
  description: "Niche score 58/100 · £51K/yr market · 99K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · £51K/yr market · 99K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — thermos jug - Flapen"
---

# **thermos jug**

**Worth a look**

Shows no brand lock-in (top 5 brands take 29% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 13Growth 7Conversion 38Competition 93Returns 80Price range 76Avg price 81Brand share 96Review moat 70Quality gap 82

**Brand share**

**Incredible****29%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****22%**

top-5 click share — an open shelf

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Great****£17.22**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.7%**

return rate — above 5% kills the launch gate

**Price range**

**Great****£3.07–£54.39**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****686.89**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****3.0%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****£51K**

£51K/yr · 99K searches

**Growth**

**Bad****-36.6%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")