---
title: "Reviews — thermos flask - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/thermos-flask/reviews"
last_updated: "2026-07-31T17:36:01.978Z"
locale: en
meta:
  description: "Niche score 49/100 · £1.2M/yr market · 2.9M searches/yr · £15.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 49/100 · £1.2M/yr market · 2.9M searches/yr · £15.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Reviews — thermos flask - Flapen"
---

# **thermos flask**

**Skip it**

Soft demand (-22.9% this quarter) — this niche doesn't clear our bar today.

Market size 81Growth 14Conversion 32Competition 54Returns 85Price range 74Avg price 77Brand share 26Review moat 19Quality gap 40

**Returns**

**Great****1.5%**

return rate — above 5% kills the launch gate

**Market size**

**Great****£1.2M**

£1.2M/yr · 2.9M searches

**Avg price**

**Great****£15.87**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£6.97–£37.66**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.6%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****15,006.5**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-22.9%**

90-day search growth — must beat 0% to launch