---
title: "Trend — thermarest - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/thermarest/trend"
last_updated: "2026-07-31T12:12:25.037Z"
locale: en
meta:
  description: "Niche score 56/100 · £62K/yr market · 79K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · £62K/yr market · 79K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — thermarest - Flapen"
---

# **thermarest**

**Worth a look**

Shows a sweet-spot price point ($57.32 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 15Growth 79Conversion 17Competition 79Returns 60Price range 45Avg price 91Brand share 60Review moat 40Quality gap 76

**Avg price**

**Great****£57.32**

avg listing price — sweet spot $15–$100

**Growth**

**Great****+70.0%**

90-day search growth — must beat 0% to launch

**Competition**

**Great****36%**

top-5 click share — an open shelf

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Returns**

**Good****2.6%**

return rate — above 5% kills the launch gate

**Price range**

**Okay****£8.26–£198.33**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****2,507.52**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.4%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****£62K**

£62K/yr · 79K searches

**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")