---
title: "Tefal Actifry — £62K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/tefal-actifry"
last_updated: "2026-07-31T11:22:06.831Z"
locale: en
meta:
description: "Niche score 37/100 · £62K/yr market · 116K searches/yr · £81.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · £62K/yr market · 116K searches/yr · £81.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tefal Actifry — £62K/yr Amazon UK Niche (2026) - Flapen"
---
# **tefal actifry**
**Skip it**
Weak search conversion (0.7%) — this niche doesn't clear our bar today.
Market size 16Growth 17Conversion 8Competition 42Returns 87Price range 23Avg price 82Brand share 32Review moat 61Quality gap 52
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£81.50**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****1,060.31**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Price range**
**Bad****£6.21–£370.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-16.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£62K**
£62K/yr · 116K searches
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, tefal actifry is a £62K/yr Amazon United Kingdom market (116K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Nov. Verdict: Skip it — 37/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tefal actifry market data**
- **Units sold / yr**
- **1K–1K**
- avg 100–250/product
- **Revenue / yr**
- **£82K–£102K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#147**
- **Page quality**
- **0%**
- **Prime**
- **62%**
- **Sponsored**
- **52%**
- **Out of stock**
- **35.0%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**229**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 90%
**Open market**
**12%**
- Tefal69% - SEB9% - Reliapart3% - First4spares3% - KEPLIN2% - FIND A SPARE2% - Open — no brand owns it (9 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.2% search growth over the last 90 days.
5K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/home-garden/tefal-actifry/trend)
## **Top tefal actifry search terms**
- **tefal actifry**41K/yr-15.0%0.4% conv. - **tefal actifry original**22K/yr-9.0%0.6% conv. - **actifry**26K/yr-33.9%0.3% conv. - **tefal actifry fryer**12K/yr+15.2%0.3% conv. - **actifry air fryer**12K/yr-25.7%0.4% conv. - **actifry tefal**4K/yr+14.0%0.2% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/tefal-actifry/search-terms)
## **Top tefal actifry products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£3K10%£6K15%£9K20%£12K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tefal Rapid Multi Cooker & Air Fryer Auto Stirring Tech 14 Programmes including Steam Grill Roast Risotto Slow Cook Crispy Multi Layer Cooking 6L Capacity Black MY7408G1**Tefal**£86.08**3.9★119 rev](https://www.amazon.co.uk/dp/B0DFHHFP6Y) [2**Tefal - Actifry Extra Black FZ7228 Healthy Air Fryer 1.2 kg Capacity for up to 6 People Low Oil Odourless 300 Recipes**Tefal**£163.37**4.4★1,015 rev](https://www.amazon.co.uk/dp/B08755429T) [3**Tefal Multicook & Fry air fryer and Multicooker 12 Programs Crispy Results Multi-Layer Cooking 6 L Capacity Hippo Iron MY730BG1**Tefal**£67.72**4.4★49 rev](https://www.amazon.co.uk/dp/B0DLCPMM4V) [4**SEB Actifry Genius Hot air fryer Single Black White Stand-alone 1350 W**SEB**£111.22**4.7★195 rev](https://www.amazon.co.uk/dp/B07D1GN52D) [5**Tefal ActiFry Genius XL YV9708 2-in-1 Hot Air Fryer | 1500 Watts | Capacity: 1.7 kg | 9 Automatic Programs | 2-in-1 Technology | Black**Tefal**£280.65**4.4★1,564 rev](https://www.amazon.co.uk/dp/B07W1JDFH3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tefal Easy Fry Max 5L Air Fryer 10 Auto Programs Digital Eucalyptus**Tefal**£45.72**1,098 rev7mo ago](https://www.amazon.co.uk/dp/B0G5Q825H7) [**Tefal Vision Fry Deep Fat Fryer 3L Oil 1.2kg Food 2100W Black**Tefal**£42.11**109 rev11mo ago](https://www.amazon.co.uk/dp/B0FNXBDYS2) [**Reliapart Genuine Handle for Tefal Actifry FZ7 GH8 Series Fryers Compatible with FZ7108 FZ7408 FZ7508 GH8408 Green Button Basket Release**Reliapart**£9.96**32 rev1y ago](https://www.amazon.co.uk/dp/B0FBS9Q5TT) [**Tefal Easy Fry Max 5L Air Fryer 10 Auto Programs Digital Coal Grey**Tefal**£44.28**135 rev1y ago](https://www.amazon.co.uk/dp/B0DT9P5FTH) [**Tefal Multicook & Fry air fryer and Multicooker 12 Programs Crispy Results Multi-Layer Cooking 6 L Capacity Hippo Iron MY730BG1**Tefal**£67.72**49 rev1y ago](https://www.amazon.co.uk/dp/B0DLCPMM4V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SEB Actifry Genius Hot air fryer Single Black White Stand-alone 1350 W**SEB**£111.22**4.7★**▲ 787%**](https://www.amazon.co.uk/dp/B07D1GN52D) [**Tefal Easy Fry Max 5L Air Fryer 10 Auto Programs Digital Eucalyptus**Tefal**£45.72**4.5★**▲ 663%**](https://www.amazon.co.uk/dp/B0G5Q825H7) [**Reliapart Genuine Handle for Tefal Actifry FZ7 GH8 Series Fryers Compatible with FZ7108 FZ7408 FZ7508 GH8408 Green Button Basket Release**Reliapart**£9.96**4.4★**▲ 432%**](https://www.amazon.co.uk/dp/B0FBS9Q5TT) [**Tefal Multicook & Fry air fryer and Multicooker 12 Programs Crispy Results Multi-Layer Cooking 6 L Capacity Hippo Iron MY730BG1**Tefal**£67.72**4.4★**▲ 418%**](https://www.amazon.co.uk/dp/B0DLCPMM4V) [**Klarstein VitAir Turbo Hot Air Fryer - Deep Fryer Air Fryers for Healthy Cooking Oil-Free Frying Air Fryer Oven w/Infrared Heating 1400W 9L Easy-to-Clean Non-Stick Coating White/Green**KLARSTEIN**£95.63**4.4★**▲ 395%**](https://www.amazon.co.uk/dp/B01LVXOGBZ)
**~~View all trending →~~**
## **What buyers say about tefal actifry**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Frying Quality**24%
*“best fryer I've ever had”*
**Value For Money**16%
*“Money well spent”*
**Ease Of Use**12%
*“It is very VERY easy to work with”*
**Quality-Overall**9%
*“Excellent Product”*
**Size-Overall**6%
*“Good fit”*
**Cooking Experience**5%
*“cooks very well”*
**Ease Of Cleaning**5%
*“Easy to keep clean”*
**Advertised Vs Actual Product**3%
*“As expected”*
**Efficiency**2%
*“Very efficient”*
**Instructions/User Manual/Troubleshooting**2%
*“Very clear instructions”*
### **What buyers complain about **
**Durability**29%
*“Broke in 2 weeks”*
**Quality-Overall**10%
*“I was more disappointed by the build quality of the fryer”*
**Instructions/User Manual/Troubleshooting**7%
*“Instructions were pretty rubbish”*
**Size-Overall**5%
*“Too big”*
**Functionality-Overall**4%
*“Not working at all”*
**Touch/Button Controls**3%
*“not lots of buttons to press”*
**Cooking Experience**3%
*“cooking stuff at different times was tedious”*
**Value For Money**3%
*“Not worth the money feels cheap”*
**Ease Of Use**2%
*“Over complicated use interface”*
**Advertised Vs Actual Product**2%
*“Not what it seems”*
### **Top return reasons **
**Size-Overall**37%
**Functionality-Overall**19%
**Durability**5%
**Heating**4%
**Color**3%
**Quality-Overall**3%
**Touch/Button Controls**3%
**Ease Of Use**2%
**Advertised Vs Actual Product**2%
**Value For Money**2%
## **Common questions**
- **Is tefal actifry profitable to sell on Amazon United Kingdom?**
- The niche generates £62K/yr across 29 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -16.2%. Flapen's verdict: Skip it (37/100).
- **How competitive is the tefal actifry niche?**
- 15 brands and 229 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in tefal actifry?**
- Top complaints mined from reviews: Durability, Quality-Overall, Instructions/User Manual/Troubleshooting. The return rate is 1.4%.
- **When does demand for tefal actifry peak?**
- Demand peaks in Nov; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the tefal actifry niche?**
- Listings span £6.21–£370.60; the average listing price is £81.50 (sweet spot $15–$100). The average incumbent carries 1,060 reviews — the moat a new listing must climb.
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