---
title: "Ted Lasso — £19K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/ted-lasso"
last_updated: "2026-07-31T12:50:18.367Z"
locale: en
meta:
description: "Niche score 39/100 · £19K/yr market · 466K searches/yr · £12.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £19K/yr market · 466K searches/yr · £12.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ted Lasso — £19K/yr Amazon UK Niche (2026) - Flapen"
---
# **ted lasso**
**Skip it**
Weak search conversion (0.3%) — this niche doesn't clear our bar today.
Market size 5Growth 49Conversion 4Competition 47Returns 61Price range 44Avg price 53Brand share 67Review moat 67Quality gap 24
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****834.15**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****£12.30**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+19.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****£5.69–£22.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£19K**
£19K/yr · 466K searches
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, ted lasso is a £19K/yr Amazon United Kingdom market (466K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Jan–Feb–Apr. Verdict: Skip it — 39/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ted lasso market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£15K–£18K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#4,796**
- **Page quality**
- **0%**
- **Prime**
- **70%**
- **Sponsored**
- **60%**
- **Out of stock**
- **5.8%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**58**
**Top-5 brand share**
**65%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 100%
**Open market**
**29%**
- Open Road Brands23% - Funko18% - CELESTIX10% - PARKLEES8% - FUNKO GAMES6% - Pyramid International6%
## **Demand & seasonality**
Weekly Amazon search volume, last 81 weeks — +19.2% search growth over the last 90 days.
45K35KSpike '25Prime Day '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Feb, Apr · busiest ÷ quietest = 4.3×
[**Open Trend **](https://flapen.com/research/uk/home-garden/ted-lasso/trend)
## **Top ted lasso products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£2K20%£4K30%£6K40%£8K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Open Road Brands Ted Lasso Believe Metal Sign - Small Ted Lasso Sign for Man Cave Office or Bedroom Gold/Blue**Open Road Brands**£13.47**4.6★332 rev](https://www.amazon.co.uk/dp/B0BS1Q8XCS) [2**Funko Pop! TV: Ted Lasso - Ted Lasso - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - TV Fans - Model Figure for Collectors and Display**Funko**£13.48**4.8★94 rev](https://www.amazon.co.uk/dp/B0CNCYNLBZ) [3**PARKLEES Mens Casual Urban Stylish Slim Fit Short Sleeve Button Up Dress Shirt with Pocket ZLSC15 Teal XL**PARKLEES**£18.40**4.1★1,644 rev](https://www.amazon.co.uk/dp/B08XYX5572) [4**CELESTIX 3 Pcs Mens Cotton Thong G-String Ultimate Lightweight Low Rise Breathable Comfort Underwear Black/Blue/Red (M)**CELESTIX**£15.27**4.4★25 rev](https://www.amazon.co.uk/dp/B0F59MRBKQ) [5**FUNKO GAMES Ted Lasso Party Game - Ages 10+ - 2-6 Players - 20 Minutes Playing Time - With Android and IOs App -Family Games for Teens and Adults Board Game**FUNKO GAMES**£7.42**4.4★331 rev](https://www.amazon.co.uk/dp/B09QV34247)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CELESTIX Mens Thong- Ultra Soft Nylon T-Back G-String for Comfort & Support Sexy Low Rise Underwear Black/Pink/Red 3 Pcs(M)**CELESTIX**£15.10**9 rev3mo ago](https://www.amazon.co.uk/dp/B0F4RCQ91N) [**Ted Lasso Magnet Set Set of 4 Fridge Magnets with TV Show Quotes & Characters Official Merchandise for Home Office & Gifts**FaNaTtik**£8.66**4 rev11mo ago](https://www.amazon.co.uk/dp/B0FM4DFD31) [**Ted Lasso Believe Limited Edition Pin Badge Official Enamel Lapel Pin Inspired by Hit TV Series Motivational Collectible for Fans TV Lovers & Gift Buyers**FaNaTtik**£9.15**4 rev1y ago](https://www.amazon.co.uk/dp/B0FG86NPHJ) [**CELESTIX 3 Pcs Mens Cotton Thong G-String Ultimate Lightweight Low Rise Breathable Comfort Underwear Black/Blue/Red (M)**CELESTIX**£15.27**25 rev1y ago](https://www.amazon.co.uk/dp/B0F59MRBKQ) [**J.VER Mens Blue Shirts Short Sleeve Shirt Regular Fit Non Iron Button Down Oxford Smart Casual Business Office Work Cotton Summer Dress Shirt L**J.VER**£13.89**705 rev1y ago](https://www.amazon.co.uk/dp/B0DMKL2VLH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CELESTIX Mens Thong- Ultra Soft Nylon T-Back G-String for Comfort & Support Sexy Low Rise Underwear Black/Pink/Red 3 Pcs(M)**CELESTIX**£15.10**3.7★**▲ 289%**](https://www.amazon.co.uk/dp/B0F4RCQ91N) [**PARKLEES Mens Casual Urban Stylish Slim Fit Short Sleeve Button Up Dress Shirt with Pocket ZLSC15 Teal XL**PARKLEES**£18.40**4.1★**▲ 289%**](https://www.amazon.co.uk/dp/B08XYX5572) [**CELESTIX 3 Pcs Mens Cotton Thong G-String Ultimate Lightweight Low Rise Breathable Comfort Underwear Black/Blue/Red (M)**CELESTIX**£15.27**4.4★**▲ 287%**](https://www.amazon.co.uk/dp/B0F59MRBKQ) [**GHYUGR Mens Short Sleeve Polo Shirts Giraffe Contrasting Colors Golf Tennis T-Shirt Navy L**GHYUGR**£18.81**4.2★**▲ 193%**](https://www.amazon.co.uk/dp/B07MZ9327K) [**J.VER Mens Blue Shirts Short Sleeve Shirt Regular Fit Non Iron Button Down Oxford Smart Casual Business Office Work Cotton Summer Dress Shirt L**J.VER**£13.89**4.4★**▲ 171%**](https://www.amazon.co.uk/dp/B0DMKL2VLH)
**~~View all trending →~~**
## **What buyers say about ted lasso**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**24%
*“They fit great”*
**Fun/Entertainment Experience**14%
*“Fun and simple to understand”*
**Quality-Overall**12%
*“Well made item”*
**Material Quality**9%
*“Lovely material”*
**Value For Money**8%
*“+ Fair price for a small gift or stocking filler”*
**Ease Of Use**6%
*“Fun and simple to understand”*
**Thickness**5%
*“Top notch sign that has a nice thickness, so isn't too thin and bendy”*
**Print Quality**5%
*“The print and colors look great”*
**Design-Overall**3%
*“+ Iconic designs that look great if you are a fan of Richmond”*
**Magnetic Strength/Adsorption**3%
*“The magnets stay on the fridge well and are hard-wearing”*
### **What buyers complain about **
**Size-Overall**33%
*“at 50mm it's big”*
**Ease Of Use**7%
*“difficult to take off”*
**Thickness**7%
*“around 3mm thick”*
**Material Quality**5%
*“- Acrylic finish feels a bit basic and plasticky”*
**Print Quality**5%
*“- The print of the Believe sign could be a little more true to the show version”*
### **Top return reasons **
**Size-Overall**66%
**Material Quality**13%
**Quality-Overall**11%
**Waist Fit**5%
**Chest Fit**5%
**Value For Money**3%
**Thickness**3%
## **Common questions**
- **Is ted lasso profitable to sell on Amazon United Kingdom?**
- The niche generates £19K/yr across 20 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +19.2%. Flapen's verdict: Skip it (39/100).
- **How competitive is the ted lasso niche?**
- 15 brands and 58 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in ted lasso?**
- Top complaints mined from reviews: Size-Overall, Ease Of Use, Thickness. The return rate is 2.5%.
- **When does demand for ted lasso peak?**
- Demand peaks in Jan–Feb–Apr; the busiest month runs 4.3× the quietest.
- **What does it cost to enter the ted lasso niche?**
- Listings span £5.69–£22.43; the average listing price is £12.30 (sweet spot $15–$100). The average incumbent carries 834 reviews — the moat a new listing must climb.
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