---
title: "Search terms — tea cosy - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/tea-cosy/search-terms"
last_updated: "2026-07-31T16:42:02.437Z"
locale: en
meta:
  description: "Niche score 50/100 · £74K/yr market · 215K searches/yr · £10.01 avg price. Soft demand (-43.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £74K/yr market · 215K searches/yr · £10.01 avg price. Soft demand (-43.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — tea cosy - Flapen"
---

# **tea cosy**

**Worth a look**

Shows low returns (1.3%), but soft demand (-43.2% this quarter) keeps it on the watch list.

Market size 18Growth 3Conversion 43Competition 81Returns 89Price range 44Avg price 33Brand share 64Review moat 84Quality gap 67

**Returns**

**Great****1.3%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****320.64**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Great****34%**

top-5 click share — an open shelf

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****66%**

top-5 brand share — brands hold most of the demand

**Price range**

**Okay****£3.83–£23.74**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****3.4%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Okay****£10.01**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****£74K**

£74K/yr · 215K searches

**Growth**

**Bad****-43.2%**

90-day search growth — must beat 0% to launch